You’ve just purchased a new domain name. You’ve launched your website and you’re ready to get your name out there. The question is, what are some effective ways to make your new website name known? There is the option of paying for advertising, but if you don’t have a large marketing budget or backing from investors, that might not be feasible. Instead, by applying guerilla marketing tactics, you can spread the word about your new website for little to no cost at all. Check out these 3 useful things you can do with your domain name to brand yourself.
Write Your Domain Name On Your Resume
By placing your domain name prominently on your resume, you instantly stand out. It shows that you’ve taken the time to build a website and provide extra content for people to learn about you. It communicates that you are an authority in your field. Your resume details your skills and experience, and adding your domain name will help build the brand of “you.” Even if you don’t have a formal business to promote, you solidify the idea of [you + your expertise] in your readers’ minds.
Print New Business Cards
Similar to placing your domain name on your resume, you should also place your domain name on your business card. The more clever your domain name, the more memorable it will be for the people who you give it to. And it’s relatively cheap to print new business cards with your new domain name on them. Lifehacker wrote a helpful article about the five best business card printing sites, and how to choose the one that fits your needs. Whichever route you take, business cards are still a relevant way to make a first impression. Your domain name on your business card can provide tangible information for clients and helps prevent your brand from being forgotten.
Post On Social Media
Another low cost way to brand yourself is to make a quick post on social media with your new domain name in it. People will see it, re-tweet it, and share it even more, all without costing you anything. Since it’s already an online-channel, people will be able to click through to your website easily. It’s a great excuse to post something, and it’s newsworthy because you’re giving people a destination to go to, with great content and information that is valuable to them.
What are some non-conventional ways you are using your domain name to brand yourself? Mention @Porkbun to keep the discussion going. #sweetdomains