10 Brands Using New Domain Extensions for Their Business

When it comes to a business’s first impression, it’s not an exaggeration to say that it all begins with the domain name. The moment a customer sees the website, they attach meaning to it which creates an imprint in their mind. What do you want your customers to think of your business when they see your domain name?

 

Here’s an interesting take on this: the more emotional their response, the better it is for your brand. An emotional response could be intrigue, surprise, trust, comfort, reassurance, and if you are as creative as Porkbun, may be even excitement, hunger pangs or salivation! The idea is to build a strong association between your website name and a positive emotion that they feel to establish a solid positioning.

 

The new domain extensions come to aid in creating an instant positioning for your business website. Since the new domain extensions are meaningful words, they make your domain name contextual and memorable from the word go, as well as create a lasting legacy for your business.

 

It is for these reasons (and more), some of the top brands and new businesses are all getting on the b(r)andwagon and picking new domain extensions for their businesses. Check out some of them below:

1. Viacom.tech

 

This is Viacom’s tech focused portal for the developer community. It is meant to propel Viacom’s belief in open source and invites the global tech community to join Viacom Open Source Software repository on Github.

 

2. Magazine.store

It is what the name suggests. An online store with all the top magazine in one place. Through its domain name, it clearly establishes what it is and what it does. The website, which is owned by American media conglomerate Meredith Corporation, offers 300+ magazines on its store.

 

3. Freedom.press

Freedom Of The Press Foundation is dedicated to helping support and defend aggressive, public-interest journalism focused on exposing mismanagement, corruption, and law-breaking in government. Former Central Intelligence Agency (CIA) employee, Edward Snowden is the president of this organization.

 

4. King.host

King Host is a web hosting agency that amplifies human connections on the Internet, simplifying access to the best technology choices to developers and creators, generating value through excellent infrastructure and expert support. They recently moved to king.host from kinghost.com.

 

5. Louder.online

Louder Online is one of the world’s leading digital agencies that specialize in intelligent & effective search, content & social marketing. It helps brands amplify their presence and reach in the online world. Its co-founder, Aaron Agius, is an experienced search, content and social marketer. He has worked with some of the world’s largest brands, including Salesforce, Coca-Cola and Target.

 

6. Emirates.store

This is the website for Emirates Airline’s official merchandise store. They offer travel accessories, aircraft models,  as well as lifestyle and fashion products for men, women and kids!

 

7. Asgardia.space

Asgardia, also known as the Space Kingdom of Asgardia, is a group of people who have launched a satellite into Earth orbit.  It has gained visibility as the world’s first ever space nation – a global, unifying and humanitarian project.

 

8. Stronger.tech

Stronger specializes in high-quality, customized, internet-technology training and services worldwide. Partnering with their clients, they empower organizations to create stronger, more efficient and more secure cultures.

 

9. [Businessname].Business.Site

As part of Google My Business, small business owners are able to take their business online with a with free one page website on BUSINESSNAME.business.site subdomain domain. The service is available globally to all merchants enrolled in Google My Business.

 

10. Lorde.Store

 

This is the official online merchandise and music store of Lorde, the world renowned singer, songwriter, and record producer. When she was 17, she became the youngest solo artist to achieve a number-one single on the US Billboard Hot 100 since 1987.

 

So, you are ready to make your next website.

 

Alisha Shibli

Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn.

5 Ways To Achieve Lasting Legacy With Your Domain Name

What’s in a name?

 

When you’re born, you inherit a name and a surname in which you (usually) have no say. It’s the byproduct of being born in a certain family. Now you may like this name or you may spend years thinking of names that could have better fit the personality you’ve worked so hard to build.

 

The process of coming up with a domain name too falls somewhere on the same wavelength. But here the situation is a bit different. This name isn’t inherited. It has to be created, which requires thinking. And thinking is often hard, but you can do that.

 

Domain name selection can be a tortuous, caffeine-infused process where multiple lattes are consumed while brainstorming on a whiteboard in a brightly lit conference room. You then think of  a name and pop over to a domain registrar’s website only to find that it is already taken.

 

So we’re back to square one, or are we?

 

This ‘domain name block’ does not have to stop you from choosing a name that you love for your exciting startup, and this article will show you how. However, before we dive into that, let’s understand the two key aspects of a successful domain name:

 

  1. Searchable: a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that has the right keywords which allow you to maximize search engine performance. And as we move into an era of voice search, your domain name needs to be such that Alexa and Siri can understand it at one go.
  2. Marketable: your domain name must connect with your target audience and properly reflect what your brand stands for.

 

How do you select a domain name that fits the bill?

 

  1. Brevity is key

Brevity requires creativity. Short, simple and clear names stand out and are memorable. Visitors will most likely forget a long, vague or misspelled domain name. This is where domain extensions come into play. Chances are a short domain name on a usual extension might be expensive or, worse, unavailable.

 

To avoid this, pick a domain extension that highlights your industry and establishes your niche. The benefits of doing this are truly exciting.

 

  • They are easily available at standard prices
  • They enhance your business persona
  • They help in brand awareness and overall brand recall

 

To get you started, check out some of these new extensions that you can choose for your domain name.

 

 

 

  1. Memorability is imperative

 

An emotional response to anything makes it memorable.  A good domain name should therefore evoke  some sort of an emotional response too. It doesn’t have to make the reader break down in tears or burst out laughing. It just has to instigate  a  thought process. It has to make people want to dig deeper or find out more.

 

New domain extensions such as .TECH, .STORE, .PRESS, .ONLINE, .SITE, .WEBSITE, etc help induce that emotional response because they stand out — something that you are working so hard to do.

 

For example, if you sell funky or a sitcom inspired apparel you can go with:

 

For almost $6 dollars that’s a pretty sweet deal.

 

  1. Keywords help with SEO

 

Remember searchability? This is where it comes in. Keyword rich domain names help in getting on-topic backlinks which adds a lot of SEO juice to your website.  It’s great to include relevant keywords if they naturally fit into your domain name. The new domain extensions help with that in a big way. This benefits both the key components of a domain name – searchability and marketability.

 

Additionally, for Google to give precedence to your website over your competitors, your website needs to be really good in terms of content quality. So, your website should be like a quality store which is:

  • appealing to the eyes,
  • well-laid out,
  • filled with easy to understand words and descriptions.

 

  1. New approach impresses

 

The new domain extensions help with establishing a clear branded online presence that can include your full business name. These new domain extensions lend a chance for you to stand out in a way that strengthens your brand positioning. Businesses that adopt these new domains can easily incorporate them into their branding efforts. Here are some top players that are doing it:

 

These extensions act as a hook to draw both potential and loyal customers into a conversation that can lead to conversion. Additionally, it offers an opportunity to engage with them which is what you want.

 

  1. Relatable and intuitive

“If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive,” explains Rand Fishkin, co-founder of Moz. “Meaning they could look at your domain name and say, ‘Oh, I’m guessing they probably do this. This is probably what that company is up to.’”

The chances of you attracting organic search engine traffic from people who are unfamiliar with your brand increases when your domain name is creative and intuitive.

 

Your ideal domain name should be short, simple, descriptive and memorable from a branding perspective. It should also act as an SEO boost to help your business get discovered in the search. To come up with a name that checks out on all these parameters, start by giving a serious thought to your brand value proposition. Once you have that in place, get your team in a room to choose your new domain name.

 

Alisha Shibli is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, such as .TECH, .STORE, .ONLINE, .SITE, .WEBSITE, .PRESS, .HOST and .SPACE. You can connect with her on LinkedIn.