For a dose of welcome good news, check out kindnessalert.co, the heartwarming product of a noble idea that found its rightful platform on a fitting domain. Our partners at .co put together a feature of the site’s founder and kindness aficionado, Catherine Vaughan. Read on for an affecting take on her story and the domain that helped make her mark.
Catherine Vaughan wants to teach people to be kind, but not just that — she wants to cultivate goodwill and create a culture of kindness.
The true meaning of the kindness goes far beyond just being nice and kindnessalert.co is a place where you can find resources, blogs, and songs to help you embrace life and cultivate a kind mind.
As a child, Catherine always had a curiosity for science, spirituality and human behavior, after earning a Bachelor’s and two Master’s degrees in physical sciences, public policy, and ministry and studying photography she went on to explore different careers.
However, it wasn’t until 2019, that Catherine commenced her Kindness initiative as this captured her imagination and she became curious about kindness and mindfulness and the lack of awareness of it in daily life. She set out to explore the synchronicity between practicing mindfulness and becoming kind-minded.
It was then that she saw a need for mindful teaching, to educate people about treating others as they would want to be treated. With her passion for kindness Catherine pitched her kindness initiative at the 2016 and 2018 Evansville, Indiana Startup Weekend program in the .U.S.A, and in 2019 Catherine received feedback and she became more focused on her enterprising idea, “Clarity comes step-by-step as one action sets the stage for another” Catherine says.
That Startup Weekend also led her to choose the .co domain extension her website sits on, all participants received a domain offer and with her confidence in Porkbun, she decided to go for it before the offer expired.
Getting this initiative off the ground hasn’t all been smooth sailing for Catherine as she has ADHD and a limited support network, so running and managing a business doesn’t come easy and is difficult to monetize. However, Catherine says that her business journey has been a humbling learning experience. She practices what she preaches which is to pause, breathe and choose clarity, mindfulness, and kindness: “Surrender the ego. Be curious and courageous. Be led by love, not fear or greed or self-importance. Appreciate the power of this universal, creative force, this love that is infinite, eternal, and unconditional. In your life, work, and relationships, cultivate a kind mind, open heart, and joyful, resilient, vibrant spirit.”
Once kindness is felt and its power is understood, it is more likely to be reproduce. Earlier this month, Catherine entered her song “When I See Kindness in Your Eyes” in the 2021 Great American Song Contest. So, send positive energy to Catherine and her song… to ensure that we can all celebrate the kindness in our lives.
Consider this a love letter to domains. Especially given the current circumstances, where would we be without them!? Take a read through what our partners at .ooo have to say about the necessity of domains and their impact on modern business.
More than a year into the pandemic, we continue to witness a new pace of business and technology. Companies are developing strategies to strive no matter what comes next. And if we’ve learned anything, it’s that we have no idea what’s around the corner. The pandemic has transformed the face of modern businesses as most startups enterprises continue to advance their image digitally. While most of us recognize immediately the importance of a domain name in that effort to expand online business, let’s take a moment to review the basics!
Why You Need A Domain Name
Connect With The Global Marketplace
Beyond simply giving customers a resource to access your business online, a personalized, well-branded domain name helps you speak directly to your specific clientele by setting precise expectations for what you have to offer. Having a unique domain name saves your customers time and enables you to connect with them quickly and clearly.
Creating connections that span the globe is not an easy task, but an accessible online presence is your first crucial step. Your business needs a unique domain name to stand out from the crowd and begin to build upward momentum.
Control & Manage Your Brand
Another main point to consider is if you do not secure your domain name, you risk somebody else purchasing it first, potentially resulting in losing control of your brand. Getting a domain name ensures that no one else can steal your name and siphon your potential customers. Maintain control of your brand and your business by securing your name at the first opportunity.
A unique domain helps potential customers find and remember you. With increasingly more domain names available, you can include brand-related keywords directly in your URL, so customers can easily recognize your services from their first search.
We’ve all been there — trying to remember the correct name or spelling of a website. Creating a domain name that It is a nightmare when your customers face a hard time remembering your business URL. Getting a domain name can help you get discovered online.
Your website’s name allows you to communicate with your visitors about your products and services. It also helps explain the core message of your business. When used correctly, a domain name contributes to the overall reputation of your brand. A good reputation means more customers and more sales. Improve your online visibility and set a vision for your business. Having a personal domain name is a good sign that you take your business seriously, so your customers will do so too.
Gain A Competitive Edge
A personalized domain name helps give your business a competitive edge, while situating your brand amongst the world’s largest companies. A domain name helps you compete alongside every one of your competitors, even if they are bigger with several products and services to offer.
In a nutshell, every reported business has an independent domain name. And to successfully launch your business online, a unique domain name is your first non-negotiable step. With a seemingly endless slew of domain name opportunities, choosing the right one may feel a bit daunting. Fear not! We’re here to make that exploration a fun one!
Consider how to best differentiate yourself, with something besides .com. You can opt for an equally generic extension with much wider availability, increasing your chances of securing your perfect match. Take the domain .ooo for instance — easy to remember, easy to quickly type, and brimming with opportunity! Start your domain search today to get online and keep your business growing.
So, you’re ready to publish your website! You’ve done your research, thoroughly mulled over your content, and are on your way to establishing a cohesive brand. Overflowing with excitement, you hit that publish button (!!!) and immediately expect to see your website appear in Google. That’s how it works right!? Well, maybe, but it isn’t a guarantee.
Search engines first have to “crawl” and “index” your site — simply the process of analyzing and categorizing your content — in order to include yours in relevant search results. This process will happen automatically in time, but to expedite and ensure results, you’ll want to manually submit your site to each search engine.
Our partners at .US domains have put together a beginner’s guide to walk you through each step in the site submission process. Read on to get started.
From our Partners at .US Domains
Search engines are the largest source of traffic for most websites, especially if you’re running a new venture. Think about it: if you’re a brand new, local jewelry shop, customers are more likely going to type in “local jewelry store” or “jewelry stores near me” instead of your actual business name. That’s why it is important to make sure that these website giants can easily identify and list your site pages in search results.
While most search engines can automatically find your website thanks to built-in bots, submitting your site manually will help you get discovered by search engines much faster.
Especially if you’re a new business owner aiming to boost your company’s online presence, getting listed on search engines is basically a free marketing move. This will save you from having to spend on online ads. Leverage the power of organic search.
Let’s get started.
For the sake of simplicity and practicality, we’ll start with how to get your site listed on Google, the largest and most important search engine of all. More than 90% of the world uses Google for search engine purposes. That’s a stat that simply cannot be ignored by business owners. If you haven’t already, reserve your business domain now to ensure you land a short and memorable URL for your business.
Submitting your website to Google
If you’re launching a brand-new site, first visit the Google Search Console and follow the steps to verify that you own the site. Google will require you to add a small snippet of code to your site to prove ownership. Once you’ve verified your site on the Google Search Console, follow these next steps:
Index new pages. Log into Google Search Console and select “URL Inspection” from the left side menu. Add your specific URL string to get Google to crawl your new page.
Then click enter and select “Request Indexing.” After Google processes the URL, it will say “Indexing requested.”
Click “Got it” and give it a few hours to complete the process.
Once you’ve added your website to the Google Search Console, you will also want to create a Google Business Listing for your property. Google My Business is a core element of SEO, especially for brick-and-mortar business. Think about those “coffee shop near me” searches. In order to ensure your business is included in local search results, create (and maintain!) an accurate and up-to-date Google Business Listing. Thankfully, Google has made this process quick and painless for busy business owners. Steps include:
Set up a Google account (if you don’t already have one).
Follow the steps to enter your business information including: Business Name, Address, Phone Number, Website and Hours of Operation.
Note: If you are an online only business, you can leave the address field blank, and check “I deliver goods and services to my customers” and then check the box for “Hide my address (it’s not a store)” option that appears below.
Choose your geographical service area and business category.
Then click “verify.”
After verifying your business, be sure to optimize your listing by adding photos, video, and a thorough business description.
Once you’ve gotten your website on Google, be sure to get on the other major search engines as well (including Bing, which is powered by both Yahoo and Microsoft).
Submitting your website to Bing
Similar to Google, the process to submit your site on Bing is even more streamlined. If you’ve already verified your website via the Google Search Console, simply import the work you’ve already done.
Log onto Bing Webmaster Tools, then click “Get Started.” You can verify your website using the Google Search Console Option or re-verify manually through Bing.
Once your site is verified, log back into your Bing Webmaster Tools account and go to “Configure My Site.”
Select “Submit URLs.”
Paste in the individual URLs into each line, then click “Submit”
Remember that it can take a few hours or even a few days to get indexed. But it’s worth the wait, and well worth the benefits.
Most importantly, to get indexed and stay indexed in a search engine’s results, make sure you are creating high-quality and purposeful content. Anything subpar will be marked as spam.
Ready to get started!? If you’re looking to launch your first site, make your message count with right extension. Secure your perfect domain today.
“The results of philanthropy are always beyond calculation.”
This quote holds more power when it comes to corporate philanthropy. Since implementing corporate philanthropy benefits not only the community but also your company and its employees. And that’s one of the biggest reasons why corporate philanthropy has become more prominent in businesses today. With society recognizing the need for more social, environmental, and economic responsibility, the importance of corporate philanthropy keeps rising. Corporate philanthropy plays a massive role in a business’s success, bringing more benefits and having a more significant impact on your company’s performance.
Although the importance of philanthropy is becoming more known today, it has always been considered beneficial for businesses for decades. Companies that have inculcated a positive social responsibility have gained a favorable image in public and received immense support from their target audience. This support is especially evident in the Asia-Pacific region, where the tendency to purchase from socially responsible brands is the highest. As per a report by Neilsen, 64% of consumers prefer associating themselves with socially responsible brands in the Asia-Pacific region.
While there are numerous advantages of corporate philanthropy, let us first thoroughly comprehend what it means.
What Is Corporate Philanthropy?
The origin of the word philanthropy is Greek, and it means love for humanity. Today, the term philanthropy commonly implies the act of voluntarily giving by an individual or an organization to help society and communities flourish and make a significant impact.
Organizations should implement corporate philanthropy through the strategic and generous use of their finance, employee time, facilities, or their products and services, to help others in their community and give back to society. The best corporate philanthropy initiatives complement the company’s business objectives, culture, and identity. Corporate philanthropy is a long-term strategic plan rather than just a one-time program, and its impacts are long-term.
Now that we’ve defined corporate philanthropy let’s look at its benefits to your organization.
Five Advantages Of Corporate Philanthropy
Corporate Philanthropy Helps Build A Positive Brand Image
One of the key benefits of corporate philanthropy is helping a brand improve its reputation and build a positive brand image with its employees, customers, prospects, clients, partners, and community. The more you invest in doing good, the better your audience will perceive your brand. A strong brand image also maximizes the opportunity to connect with many audiences who support the exact social cause.
When your organization promotes its philanthropic activities through multiple channels, it increases your brand’s visibility to more individuals who connect with your brand’s charitable goals, start trusting you, and grow more loyal towards you.
One way to make noise about your philanthropic activities and make them known to your audience is by having a strong online presence – one that resonates with social welfare organizations, activists, and charitable activities. For example: http://www.giving.sbs.
.sbs is a domain extension that stands for ‘Side by Side.’ It is targeted towards forward-thinking organizations and individuals who strongly believe in doing good for themselves and society side by side.
Corporate Philanthropy Helps In Increasing Employee Engagement Levels
A company that implements philanthropy programs builds deeper and meaningful connections with its employees. Up to 78 % of employees prefer engaging themselves with corporate social responsibility initiatives, which results in increased employee engagement which then improves productivity levels and business results.
More employee engagement indicates that your employees are happy and satisfied with their work. When a company fosters corporate philanthropy, it stimulates collective engagement from all of its employees, who experience a feeling of accomplishment in doing more for their communities. This positive attitude leads to a happy workplace and eventually increases an employee’s loyalty.
Corporate Philanthropy Builds A Positive Workplace
As discussed above, corporate giving leads to a happier and more positive workplace. Corporate philanthropy draws people together and boosts teamwork, resulting in meaningful and stronger relationships among employees who share the same ideas and support the same cause.
When your employees participate in philanthropy or charity initiatives that correspond with their beliefs and values, they begin to perceive themselves as more than simply a paycheck. Corporate philanthropy allows your employees to be a part of a more significant cause that benefits communities and brings about positive change.
Today’s customer prefers to buy products or services from brands with a strong sense of social responsibility and is doing good in the world. They are more interested in organizations that work together to make a difference. When you make corporate philanthropy a priority, your customers become more interested in your brand and want to be associated with it.
More than 78% of people today contribute to multiple charities each year; out of these, 67% of the total contributions go to the person’s top cause. If an organization’s philanthropic agendas match that of a consumer, it acts as a motivational tool for them to associate themselves with your brand.
Corporate Philanthropy Can Help With Tax Incentives
“You get what you give.” The saying has quite an implication when it comes to corporate philanthropy.
When an organization makes monetary contributions as part of its charitable initiative, it may be eligible for a tax break. While this should not be an organization’s sole expectation of financial gain, assisting a charity in need does give some economic benefits.
Charitable contributions are usually tax-deductible for organizations, and they should consult with a financial advisor to ensure that all tax obligations are satisfied. This advantage provides for a reduction in the net cost of the outreach endeavor.
When appropriately implemented, corporate philanthropy efforts may have a significant impact on an organization’s success. They provide more productive and engaged personnel and a powerful and good brand image that attracts talent and boosts sales.
However, for an organization to reap the benefits of corporate philanthropy, it must first establish a strong online presence that allows them to reach the most significant number of people and make its efforts known to its target audience. And what better way to accomplish that than by using the .sbs extension to build an effective and powerful online presence for your philanthropic initiative side by side with your business.
You have a marker in hand and a whiteboard in front of you, yet you’re completely stuck on what to name your new business. Don’t let the blank canvas overwhelm you. Here are some tools and techniques from our partners at .biz domains to help you name your next big business idea. A couple of pointers before we get started:
First, don’t brainstorm alone. It’s tempting to be a lone soldier and keep your ambitious goals close to your chest. But having a select number of trusted people to bounce ideas off of will open the floodgates. Involve your team or close friends with creative prowess.
Second, the web will be your best tool. That doesn’t mean you have to do away with your trusty whiteboard (or napkin) but do leverage the web for endless creativity.
Now, let the brainstorming begin:
Dust Off Your Dictionaries and Thesauruses
Well, thanks to the Internet, just go to both websites and save yourself some page-flipping. Before arriving at your brainstorming session, make sure everyone, including yourself already has a working list of ideas and terms. As each person shares an idea with potential, have the following websites ready: Thesaurus.com and Dictionary.com and Google.com. These easy search sites can help you arrive at a plethora of synonyms and related words for your brainstorming session. If you come up with a business name, Google it and see what comes up. Is the business name already taken or trademarked? Is the domain available?
From Google To Glossary
Every industry has its own set of lingo and jargon. Let’s say you’re opening a new seaside bar and want to appeal to surfers. You make a mean fish and chips and can whip up great happy hour drinks, but you don’t have a clue about surfer-talk. Before settling on calling your beach bar something lame like Cowabunga or Hang Ten, you can Google “Surfing Terms” or “Surf industry glossary” or “Surfer’s lingo” or “surfing slang.” You’ll find an abundance of terms like Grey Belly (an experienced surfer) or Endless Summer (a classic surfer’s movie). Surfer’s Endless Summer already sounds much better than Cowabunga.
Envision Board It
We’ve all heard of vision boards for your life goals. No, you don’t have to start cutting up magazines and quotes to envision your business name. Instead type your business ideas into Google Images or Canva or any stock photo site. What kind of images come up? The photos of scenes and subjects can help spur further creativity.
As much as a roundtable in an office seems like the traditional setting for creating the biggest of ideas, naming a business is something that will require more time, heart and soul. A catchy, memorable name can determine so much about your company’s path, so it’s something that should not be done hastily. While the web can be your best friend, bring yourself to step away from the conference room and laptop, and immerse yourself in the real world. If you want to start a clothing company, walk the malls or an outdoor bazaar for inspiration. Sometimes even a nature walk or long drive can also help clear your head.
Back To The Drawing Board
Ah, so you’re back to that vast whiteboard. Boil down the best ideas from group brainstorming sessions and check which names are not yet taken. Which results spoke to your gut as the business founder? And because your company’s digital presence is more important than ever, consider which name options might work best for web, social media and search engine optimization purposes. This includes looking into the domain name availability. Nothing is worse than landing on the perfect business name only to find the domain is already taken. A short, memorable domain name will be key to driving traffic (and business) to your store. Consider domain extensions that can grow with your business like .biz.
Factoring these items can determine so much about your business’ future, from branding, to web domains and of course, how easily a customer can find you online. Now, get started!
Still have that @hotmail account you created in 2002? Believe it or not, these days, even having a generic @gmail or @yahoo account is considered passé. Create a personalized e-mail address that you choose and control in order to establish your digital presence, amplify your personal brand—and appear web-savvier than the rest.
Business owners are not the only ones who need a custom e-mail address. Your friendships, family relations and overall “personal brand” exist in the real world, but also live on and persist in the digital realm. This is great news for those who want to build their personal relationships online and simplify communication in as little as 10 minutes.
Below are the top reasons you should dump your generic email and get a custom email address.
1. This Time, It’s Personal
As mentioned, a custom email does not just benefit professional and business correspondences. It can serve a much higher (and more personal) purpose. Consider this: you’re planning the first family reunion in years, so you secure a domain name that reflects your family name, and as a New Yorker, naturally, you choose a .nyc address – thejohnsons.nyc. You’re not interested in setting up a website (at least for now), but in an effort to easily stay connected with your relatives and streamline communications during the planning process, you decide to create a personal email address for everyone in the family:
You create an online event and email the invites from your new branded email address. Not only is your email going to stand out in their inbox, but you’ve also made it easier for everyone to stay-in-touch. Does Grandma want to attend? She can send to firstname.lastname@example.org and email her attendance confirmation to email@example.com. Maybe Grandma wants an email address of her own? With your custom email address, you can also create a variety of addresses based on your needs. For example, you can create one for each member of your family or extended family. That should make color-coordinating for the long overdue family portrait much less stressful.
2. Simplicity — Less Is More:
Unless you’re lucky enough to have an uncommon name, any address you can get at the big free mail providers is likely to be some complex variant of your name. You may have noticed that a family member uses Gmail or Yahoo to send you those virtual Birthday card greetings, or annual Holiday party announcement. Did you also notice that most of those emails include numbers, hyphens or symbols in addition to the name (example: firstname.lastname@example.org)? A complicated email with extra letters and numbers will only increase the chances of someone mistyping your address and sending a personal note to the wrong person.
Simpler is always better. With your own domain name, you’ve got complete control. You could even rely on a single letter such as email@example.com. This should make sharing your email address a breeze. With your own domain, it’s far more likely that typo-ed addresses will get bounced, and the sender will notice the mistake.
3. Be The Most Interesting And Memorable Person In The (Digital) Room
Think about it, you’re networking at a (virtual) industry happy hour or Zoom conference, and you pass your contact information—firstname.lastname@example.org—to a promising job lead. When you have a custom domain email address, it is easier for people to contact you. Your audience will find your personalized email address easier to remember when they need it, and, needless to say, much more professional than a jumbled Gmail or Yahoo address.
The goal is an easy and memorable way to brand yourself online so that you stand out. Being proactive puts you in control of your career development and increases your attractiveness in the marketplace.
4. Get A Grip Of Your Inbox
This is the big one: get more control. Creating personalized account helps you stay organized and automatically direct the stream of emails that seem to flood our daily lives. Once you register your domain, you have control (not a 3rd party), of how to direct and channel your mail as well as your online brand. Don’t like your current email interface? Or maybe you’re tired of ads cluttering your inbox. You can take your custom email to any provider of your choice.
In addition, owning an independent domain gives you the ability to direct different types of mail to different addresses. Tired of spam? Create an email for all your advertising and marketing emails email@example.com. Want a dedicated inbox for all your networking efforts? Try firstname.lastname@example.org
The point is, by using your own domain name, you retain more control and have access to set up as many email aliases as you like.
5. Easy As 1, 2, 3…
With the rise in digital communication, setting up a custom email address (i.e. hosted email) has never been easier. You can manage your email and your domain all in one place to make life easier. Prefer to manage your inbox on your Gmail account, Outlook, Yahoo? Don’t fret. You can keep your preferred email platform and use your new custom email. Check out the simple steps for creating your new email on any preferred account here. Setup is as easy as the 3 steps below:
Third, you add your new custom name to wherever you normally check your email! View our quick setup guides for Gmail, Outlook and more, here.
6. It’s Affordable!
New Yorkers are known for being ahead of the curve, especially when it comes to good deals. You can get your custom .nyc email address with our NYC offer, for only $6.65! This is a minuscule price to pay for being in control of your own online identity.
Since its launch in November 2015, the .earth domain has focused on creating a unique place that unites like minds – brands or individuals – and allows them to promote their passions, causes, businesses, brands and stories for the overall betterment of our planet.
Over the past five years, the .earth domain has evolved into a growing community that expands well-beyond green/environmental organizations. Today’s users include geospatial companies, trade organizations, travel companies, engineering firms, new technology innovators, authors, artists, holistic healers, and much more.
The .earth domain also prioritizes web security, while allowing organizations to elevate their brands enhance overall awareness and revenue generation, expand their memberships, and grow their donor bases.
Top Ways .Earth Can Help Your Organization
1) .Earth is Your Platform for Change
It allows all environmentally conscious citizens to share their voices about enriching life on Earth.
2) More Meaningful Than .com
Brand yourself “Right of the Dot,” and expand beyond the traditional “dot com” or “dot net.” A .earth domain extension is a simple and highly effective way of sharing your organization’s mission is to save the planet.
3) Make “Earth” Part of Your Company Name
Consider changing your branding to include “earth” in your organization or campaign’s name. Catalog.earth and Access.earth are prime examples of organizations that effectively use .earth as part of their overall brand.
4) Share Your Passion
The .earth domain reinforces the passion that many organizations and individuals have for the planet.
5) Opt for Affordability
Securing a new .earth domain extension will not break the bank – even for premium names.
6) Establish Trust
.Earth domain names convey a higher level of trust to your customers, partners, and constituents when they are seeking out information about your organization.
7) Put Earth First (Always)
In this day and age, it’s always good to remind ourselves that the earth does come first. Show your audience.
Creative .Earth Domain Users in Action
Space: While the .earth domain is all about promoting the betterment of life on our planet, many of our users are focusing their efforts in the stars, and beyond. From space-based educational organizations to astronomers, scientists, artists, and entrepreneurial visionaries, here’s our list of the top 10 space-related .earth domain users.
Reforestation Visionaries: A number of reforestation organizations are using the .earth domain to enhance their overall marketing and brand awareness efforts, and they are very passionate about the domain.
Geospatial Imagery and Mapping: In today’s world, “where” matters, especially when it comes to obtaining driving directions to locating key assets for forestry management, utilities, and even for oil and gas exploration. This is why the geospatial technology arena has grown tremendously over the past 20 years.
Healers and Organizations Spreading Positivity Around the World: Since the .Earth domain is all about uniting individuals and organizations to make the world a better place, check out a few organizations dedicated to just that. Here’s the definitive list of the top 10 .earth users who making a positive change in our world.
Join the .Earth Community: Voices.earth Podcast Series
.Earth domain users are happy to share their stories about how the domain helps them advance their companies, brands, and causes. Take a listen to the Voices.Earth podcast series to hear their stories and learn more about their impact.
The “content is king” adage isn’t going away anytime soon, and there’s a good reason for that – content marketing works! Large corporations and hot tech startups leverage this marketing approach often. But small business owners can benefit just as much, if not more, from content marketing efforts.
What is content marketing exactly?
Content marketing is a category of marketing that focuses on the creation and distribution of quality and relevant content. Think of it as a way to connect with your customers in an authentic and relevant medium, to form a genuine relationship. You are offering your customers value, perhaps solving a problem they may have and you’re making a lasting connection in the process. Interested? Read on to discover industry insider tips from our partners at .us domains, and get this strategy working for you.
When starting a content strategy, focus your attention on your immediate products and services. You don’t need to reinvent the wheel or conduct massive hours of research. Think about what you do every day, knowledge that may seem second nature to you could be very valuable to your target audience.
Let’s say you’re a local pie company. A great idea is to share quick blog recipes like “how to create an easy pie crust,” or “the perfect whipped frosting in under 10 minutes.”
What about a small social media agency? Create a cool infographic about “how to make your Instagram page look beautiful.”
Interior designers should consider creating a video series featuring instructions on simple ways to spruce up your home.
You get the idea. Strategic content empowers businesses to share their brand story, enlighten their audience and establish themselves as industry experts.
Here are a few tips to keep in mind as you get started:
1) Keep content valuable and engaging.
Sit down and brainstorm ideas and blog topics that you can confidentially speak to as a small business owner. Think about educating your target audience and answering their most pressing questions. Quality blog content should position you as an expert in your field.
Plus, quality content written about your business, products and services, provide natural keyword relevancy to help boost your visibility in search rankings.
2) Go beyond the blog.
Create resources that can help you gather information about your customers. This might require more in-depth, specialized content like whitepapers, checklists, and guides that can help your audience learn more about your industry, company, and services.
Also, think of going beyond the written word. Our smartphones have become great tools for recording high-definition quality video, so consider posting an instructional video to your website and/or social media channel. Give locals a video tour of your new brick-and-mortar. Again, get creative as video has become a dominant digital medium and an effective way to keep people engaged.
You don’t need to be a big company with a massive ad budget to create these resources. Small business owners often underestimate themselves. If you’re a local florist, for example, think of creating a seasonal gardening guide. If you’re a nutritionist, consider creating a keto recipe booklet. These helpful resources might entice your customers to trade in their contact information for your valuable, gated content (see more below).
* Because this type of content is more resource intensive, consider gating these resources behind a contact form so you can collect your customer’s names and contact information for email follow-up and building your newsletter list. This means, visitors will be required to enter the contact information in order to download your content.
3) Let the small business marketing campaigns begin.
Once you gather your leads’ information you can engage with them further, be it to alert them about a sale/deal, product launch, fundraiser, etc. For example, if you capture a customer’s email, you can store it in your customer database. Then, when it comes time to build a newsletter or e-mail marketing campaign, this customer will automatically be among the subscribers, and up to date on all your business has to offer, especially when it comes time for a sale.
As you create these emails, just be sure that each has one call to action that leads recipients back to your website to engage with you further or prompts them to schedule a call. A critical step for any email marketing campaign to work is to ensure you are sending from a business email account. This is not the time to leverage your @gmail or @hotmail personal address. If you haven’t already, secure your custom business email address with a domain as unique as you.
4) Bring your content to social media.
While blogs, whitepapers and videos will result in a resource-rich business website, you must also think of larger distribution. In addition to e-mail campaigns, look to social media as a great (and usually free) vehicle for sharing your small business content.
Post and share any new blogs or content pieces on your social channels to draw more eyes (and potential visitors) to your content-rich website.
5) Be consistent.
Whether you start small with a free blog or have a long-term plan of building up to a gated e-book or podcast series, make sure you’re consistent in the publishing, sharing and distribution of your content. In other words, don’t leave your audience hanging. Think of a packaged content series that covers a given topic in depth.
Also, as an entrepreneur, time management is everything. Allocate a set number of hours each week to content creation.
6) Be authentic.
Again, content marketing is an indirect form of advertising because it’s encouraging the business and the customer to form a connection beyond the transaction. As business owners we invest so much time to convince people to buy your product, but if we invest time and effort in educating and helping them to solve problems, overtime you’ll build greater brand loyalty, which is absolutely priceless for small business survival.
Looking to launch a new blog site? Get online with a domain as unique as you are.
The .art domain zone, created for professionals in the art world and the creative community, confidently entered 2021, passing the mark of a hundred thousand users.
There is continuous innovation happening in the .art domain zone. We’ve selected some of our top .art stories that will hopefully motivate you to get creative or bring inspiration for your hobbies.
1. Crypto artist Matt Kane released his record-breaking Bitcoin-based artwork priced $100K on volatility.art.
Chicago-based artist Matt Kane began a classical painting career before moving to IT. He combined his skills and became a “creative programmer”. Kane’s Right Place & Right Time, 2020 work is programmed to reflect Bitcoin’s price volatility. The work and the domain volatility.art, on which it was created, were sold to a private collector TokenAngels for over $100,000.
2. The circa.art, a project that supports the creative community suffering from the pandemic by raising money through charity sales, appeared recently on the iconic Piccadilly Circus digital billboard.
All the legendary brands such as Coca-Cola, Kodak, eBay, Nescafé, Hyundai, L’Oréal Paris, McDonald’s, and many others have marked this London’s central tourist location. Since October 2020, visitors and residents of the capital can regularly view a new circa.art’s monthly video of a work by a renowned artist on sale. Artists such as Ai Weiwei and Patti Smith have already taken part in the project. The artworks on view are available for as little as $100.
3. .art received a patent for its unique ART Digital Twin solution.
The past year has become significant for .art in terms of innovation. The domain zone received a US patent for a developed method of storing and identifying objects using additional Whois fields, launched as “.ART Digital Twin“.
The Observer, a leading international publication, has released its newest edition of Arts Power 50. The founder of the domain zone, Ulvi Kasimov, was included in the list among the most influential artists, curators, heads of museums and non-profit organizations, politicians and innovators operating in technology related to art.
.Art zone co-founder and a trustee of the Multimedia Art Museum (MAMM), Reikhan Kasimova, launched a charitable project titled Flowers for Medics amid the rise of the pandemic in 2020. Together with MAMM, .ART launched an exhibition of works submitted within the framework of the project. A sold-out charity auction to support medical workers and artists in need also followed the show. The initiative further strengthened .art domain zone’s authority as an innovator across both art and tech communities.
Everything about your school’s online presence starts with your domain name. It’s the address of your institution online. Your domain is the name that students, faculty, and alumni will need to recall in order to easily find your school on the internet. To attract the best and brightest students to your institution in today’s connected world, it is crucial that your school stands out to them in this way. Many students’ first stop will be researching online when choosing their ideal educational fit. Schools that have an inviting and memorable online presence have an advantage when appealing to prospective students.
Besides winning the race to attract top students, institutions must also adapt to the rapid expansion of online services in the education industry. Many key initiatives for student retention have moved fully digital. This includes everything from online classes to student enrollment and even program organization and donation collections.
Unlock the full potential of your school’s online presence by building on a platform designed to bring freedom and flexibility to the education industry online.
How .College helps drive students to your school online
1. .College domains can make it easier to find you online
A .College domain helps you enhance your school’s brand online by making it easier to remember where to find your website. As the main information source for your school, your website should be at the center of all of your promotional activities – whether that’s sending direct mailers, running digital advertisements, updating social media pages, or attending college fairs and other events. Having a more memorable domain name to use in this promotion increases the stickiness of your marketing and keeps your school top of mind for potential students.
You can promote YourSchool.College in advertising campaigns as a branded link to collect applications. Giving out that same domain name on direct mailers and in-person visits can increase the likelihood that a student or parent will remember it later to research your school.
YourSchool.College is also a short and easily readable URL that will not take up too much space in social media posts. The flexibility and memorability of .College domains help you optimize all areas of your school’s branded promotion.
In order for your promotion to be effective, you need to have your school’s name top of mind for your target audience. One of the oldest ways to test if you have a memorable online name is the “radio test.” Your website name passes the radio test if someone who hears it in an advertisement on the radio would easily remember it and recall it again later.
.College offers you a unique chance to secure a domain name for your school that is both short and intuitive. In fact, many institutions can upgrade their web address to a domain name as short as three characters. One example of this is the Institute of Forensics College Corporate University, which promotes its forensics education programs through the short and expertly-branded domain ISF.College . Their 3-letter .College domain is easy for students to recall and type into their browser, sending them directly to ISF’s main recruiting page.
2. .College domains clearly communicate who you are
Your .College domain is made to help instantly connect your mission with prospective students and their families. A professionally branded .College domain signals to your website visitors that your institution is a part of the education community. This benefits many different kinds of learning institutions, from two and four-year universities and colleges, to private preparatory academies, to distance learning schools, as well as online educational resources.
One clear example of this branding power in action is Barker.College , which Pre-Kindergarten through Year 12 private education institution Barker College uses as their main online hub. Barker boosted their online image with a .College domain name exactly matching the name of their institution. Using the .College extension shows prospective student families that Barker provides education that puts their students on the path to higher learning.
Those in the distance learning and skill teaching sectors can look to LearnSkills.College . The domain is the online home of Learn Skills’ all-in-one education hub. As a distance learning platform geared toward high school graduates, the school offers courses on everything from business and finance to health and beauty, with specific interest courses on topics like computers and technology, writing, and even animal care. Learn Skills is able to attract students to the URL while also using it to offer a simple and memorable address for them to navigate to for their classes.
Institutions who offer various tools and guides for prospective students can do so via a .College name for each. A perfect example of this strategy in action is GuideTo.College . They promote their college application prep course through a .College domain that not only describes the product perfectly, but also doubles as a call to action. So students can simply type GuideTo.College in their URL bar and be taken right to the provider’s comprehensive guide to the college search.
Using a .College domain signals your commitment to providing top quality education that can make an impact on the career and future outlook of your students.
3. .College helps to make your domain SEO-friendly
The majority of internet browsing sessions begin through a search engine. This is where most go to get answers to their questions, find resources, and research beneficial opportunities. Getting your website to rank in search results for terms related to your institution is essential in improving web traffic.
Securing a geographic-specific domain like YourState.College or YourCity.College can strengthen your overall SEO strategy to establish your institution as the go-to in your area in online search results. These keyword phrases can match popular search terms for students.
Using a domain name that exactly matches these location-specific keywords can help your website rank at the top of search results for them. This is because the keywords in your domain name are relevant to Google and other search engines in their mission to show the best results.
Boosting your visibility in search engine results can help you save on advertising costs as well. Using these strong keyword .College domain names in conjunction with your overall website strategy can help your website rank above other institutions in your area for geographic searches. If you are naturally at the top of search results, you can get a lot of the traffic to your website naturally that you would otherwise get from buying ads.
If your school secures YourCity.College, that geographic keyword domain belongs to you alone, and prevents your competitors from getting it. You can then use your keyword .College name to help increase your site’s ranking and claim valuable real estate at the top of search results. To see what this looks like in practice, take a look at Bramcote.College in Bramcote, England. The school secured their exact match for their city, which doubles as the school’s name. This geographic keyword domain supports the school’s overall SEO strategy for their website by adding keyword relevancy in their URL. As a result, the school ranks first overall in search results for the search term “Bramcote college” as well as among the top three search results for the keyword “Bramcote.” This helps them appeal to students searching for a school in their region.
4. .College domains appeal to the new generation
Today’s students have grown up online, and they have high expectations when it comes to your institution’s internet savviness. New domain extensions like .College are the latest technological development in internet naming. Thanks to the memorability and flexibility they provide, they are gaining popularity and trust with the next generation of internet users. Build a positive association between your website and prospective students by showing you are ahead of the curve with a .College name. New domains are a favorite among innovators in the technology industry, and .College domains allow you to bring that innovation to your school’s online presence.
To do this for your school, take inspiration from Vanier College. The school uses its branded .College domain to offer a virtual walking tour to prospective students on Walk.Vanier.College. The site gives prospective Vanier students a way to view the campus and see if it is a fit for them without having to book a visit or travel to the school in person. This shows Vanier is committed to offering helpful solutions, and promotes them through the latest in domain technology.
How a .College domain improves the online experience of your students
The freedom and flexibility of .College domains give you many opportunities to enhance your students’ experience with your school online. An unrestricted .College domain affords your institution the freedom to set up pages to meet various student needs.
1. .College domains supplement your existing website
Utilizing a dedicated .College website gives your students and faculty a solution specifically built to take care of their academic needs. This way, your .College domain can provide an intuitively named page that supplements your .edu domain. Institutions who are unable to claim their own .edu domain can use a .College to upgrade their URL to an education-specific domain. Using .College domains marks their place in the higher education community better thanunrelated, generic extensions they may turn to if they can’t get a .edu.
A notable example of .edu domain supplementation in practice is Vanderbilt.College. Vanderbilt University operates the domain as a knowledge hub with important news, ongoing research initiatives, alumni and giving information, and admissions tools. The site creates a one-stop resource for Vanderbilt University’s students to visit and stay connected with their school.
2. .College domains are memorable names for information portals
Each college or school within your institution will have its own needs for its students. Some institutions show their commitment to the members of each department by launching educational resources on URLs named for each department. Institutions are only allowed to own one .edu domain, and so offering resources for different schools or departments on a single domain can require use of long URLs with lots of slashes and extra words. It’s not ideal if it’s difficult for students to remember or easily navigate to these resources that institutions put a lot of time and money into providing online. Placing them on simple, department-specific .College URLs makes it easier for your students to find the materials they need.
Cambridge University is a great example of this kind of .College usage. They chose MurrayEdwards.College to be a centralized location for the university’s women-only constituent college, Murray Edwards College. The college attracts potential students to the Murray Edwards College within Cambridge by promoting its advantages through this dedicated URL. They also use the site as a memorably named hub for news and information which current students and alumnae can access.
3. .College domains streamline virtual-learning link sharing
Virtual learning is fast becoming a staple of higher education. Bringing classes together through online video requires careful planning and setup to succeed. Your school can greatly simplify the video conference coordination for students and faculty by using branded video conference links like YourSchool.College. Long, random URLs generated by video conference platforms can be difficult for students and faculty to remember. This sets the stage for potential issues when classes organize online. Using a simple, branded .College URL removes this extra confusing step.
Simply use the branded YourSchool.College name with custom subdomains or subdirectories for each class conference link. Using .College domains in this way can bring classrooms together online efficiently and effectively. Best of all, only one link is necessary for all classrooms to keep track of.
4. .College domains are equipped to handle your school’s e-commerce
.College domains have no restrictions on commercial use. This makes them perfect platforms to use when creating online venues to:
Sell tickets to events
Set up e-commerce platforms for school merchandise
Collect university organization-related fees
Conduct other commercial transactions
The .edu domain ending is a classic, but can be complicated to obtain, and its use has restrictions, such as prohibiting any commercial transactions on the web address. As a primary or additional option, .College domains carry no such restrictions, making them perfect for any school-related commercial purposes.
Shop.Career.College perfectly illustrates this use of .College domains. The site serves as
Vancouver Career College’s online store. It provides students with a virtual marketplace to buy supplies, electronics, and school-branded apparel all from one central online hub.
5. .College preserves your school’s online reputation
.College domains offer unprecedented branding opportunities and memorable URLs for your institution. However, those unassociated with your school could seek to register a URL matching your school’s brand and conduct malicious activity like phishing and spam. By claiming your school’s brand on .College, you signify your school’s commitment to the new innovation happening in website naming. You’ll also prevent bad actors from seizing an opportunity to unfairly profit off or damage your school’s hard-earned reputation.
Thousands of universities have already locked down their institutions’ brands on .College. Centre.College , ranked among the Top 50 Liberal Arts Colleges, claimed their exact matching .College name to use as a branded redirect to their existing online hub. Cementing your institution’s ownership of your brand on .College gives you the same opportunity to promote a branded URL.
Closing in on your .College name
.College domains help higher education community members attract prospective students and build a deeper connection with them. They also offer a memorable platform for online student solutions, which improves overall retention.
Memorable .College domains are your school’s tools to boost online promotion and advertising. Your .College connects closely with students by appealing to them with department or geographic specific URLs. Using the .College extension marks your institution as an adopter on the edge of the new wave in higher education naming online.
.College domains are free of restrictions, allowing you to provide all the services your students need. Your .College domain is your school’s home for commercial hubs, memorably branded virtual learning portals, and classroom resources. Securing your institution’s name on .College cements your mission and prevents bad actors from impersonating your school.
Your .College domain is the key to unlocking the full potential of your school’s online presence. The first step in realizing this potential is to secure .College domains for your institution, departments, and region for $9.99/1st year. Take advantage of this opportunity to cement your school as a top destination for students through a memorable, industry specific .College domain.