Do New TLDs Impact Your Website’s Ranking?

Domain Names and SEO Ranking

If you’ve spent the time building a website, you know how important it is to rank high in the search results. We all want to be “seen” by Google and rise to the top position.

There are a ton of great resources out there to help you learn about improving your website’s SEO and visibility on the web. But one question you may have is what role your domain name plays in that ranking. Does Google count your domain name as a keyword? What about new TLDs (Top Level Domains), such as .design, .tech, .store? Do these new TLDs impact your website’s ranking? Continue reading

What to Do If Your .com Domain Name Is Taken

 

what to do if your .com domain name is taken

Let’s face it. .com is popular. Everyone knows what it is. You don’t have to explain it to anyone. .com is associated with how we think about the internet, simply because it has been around so long and because there are 126 million (yes, million) registered domain names. Maybe you’ve had inspiration recently to start a side hustle, or to showcase your artwork. Maybe you’ve got a business plan and want to launch your brand online. Either way, when you go to register the name you want, you find that your name isn’t available under .com. This article discusses what to do if your .com domain name is taken.

Word Hacks

Your first thought might be to do the classic word hack. If, say the name you want is “Smart Link”, you could get clever and snag a .ink domain name, and your website name could be smartl.ink. Another example of a word hack is if you had the name “Show Biz”, your domain name could be show.biz. Word hacks are tricky, though, because it all depends on the name or phrase you want. Keep an open mind, but don’t rely on this option.

Browse The New TLD List

A better option is to take a look at the long list of new TLDs (Top Level Domains) available. Browse the list and see which one stands out at you. You’d be surprised to find that the domain name you want is probably related to one of the TLD extensions on the list! For example, if you have a hobby of creating glass art, you could grab a .art domain name. In fact in that scenario, a .art name would be more relevant than a .com name because it describes exactly what you do in the address bar. You make it easier for people to get that “aha” moment when their brain is deciphering what you do.

Search For Your Name With a New TLD

Once you’ve spotted a few TLD extensions that are related to what you do, start searching for your domain name with those extensions. If someone makes 3D animation, for example, and they work with other people, they could get a domain name that has their business name, plus an extension of .studio. They could also get .tv or .video because they produce video, or they could get .design because animation is a form of design. These are just stream-of-consciousness examples, but you get the idea.

Spend some time to think about how your business or your activity can be categorized. What industry does it fall under? Chances are, there is a TLD that is relevant to what you do. The more closely related your business is to the TLD extension you choose, the better. Google will reward you as well, because it looks at the content on your website along with your domain name as it matches your website with users’ keyword searches.

The moral of the story is, don’t get discouraged if the domain name you want is taken under .com. There are plenty of other options that could be helpful. And it might actually be more unique.

 

 

 

 

Porkbun Launches .design Student Portfolio Competition

Announcement: the 2018-2019 .design Student Portfolio Competition Is Approaching!

IDEC .design student portfolio competition

Attention interior design students and teachers!

Porkbun has teamed up with IDEC.org to host a design challenge that will help get students set up with their very own online portfolio on .design.

For Educators…

this competition is a unique opportunity to help your interior design students prepare for today’s digital job market and incentivize them to take their online portfolio seriously.

For Students…

by entering the competition you get your first year of .design for free. This includes a website builder, email hosting, and a bunch of other features. The winner of the competition will win an Apple iPad Pro, valued at $1,400. 2nd and 3rd place will receive 10 years of free .design domain credits and email hosting, valued at $600 and $300, respectively.

Participants can submit their websites between June 1, 2018 and October 31, 2018.

For competition details, please visit idec.design

3 Useful Things You Can Do With Your Domain Name To Brand Yourself

You’ve just purchased a new domain name. You’ve launched your website and you’re ready to get your name out there. The question is, what are some effective ways to make your new website name known? There is the option of paying for advertising, but if you don’t have a large marketing budget or backing from investors, that might not be feasible. Instead, by applying guerilla marketing tactics, you can spread the word about your new website for little to no cost at all. Check out these 3 useful things you can do with your domain name to brand yourself.

Write Your Domain Name On Your Resume

By placing your domain name prominently on your resume, you instantly stand out. It shows that you’ve taken the time to build a website and provide extra content for people to learn about you. It communicates that you are an authority in your field. Your resume details your skills and experience, and adding your domain name will help build the brand of “you.” Even if you don’t have a formal business to promote, you solidify the idea of [you + your expertise] in your readers’ minds.

Print New Business Cards

Similar to placing your domain name on your resume, you should also place your domain name on your business card. The more clever your domain name, the more memorable it will be for the people who you give it to. And it’s relatively cheap to print new business cards with your new domain name on them. Lifehacker wrote a helpful article about the five best business card printing sites, and how to choose the one that fits your needs. Whichever route you take, business cards are still a relevant way to make a first impression. Your domain name on your business card can provide tangible information for clients and helps prevent your brand from being forgotten.

Post On Social Media

Another low cost way to brand yourself is to make a quick post on social media with your new domain name in it. People will see it, re-tweet it, and share it even more, all without costing you anything. Since it’s already an online-channel, people will be able to click through to your website easily. It’s a great excuse to post something, and it’s newsworthy because you’re giving people a destination to go to, with great content and information that is valuable to them.

 

What are some non-conventional ways you are using your domain name to brand yourself? Mention @Porkbun to keep the discussion going. #sweetdomains

Why A .Design Domain Name Is Ideal For Designers

We all want to own a short, meaningful website name. Back in 1985, people could only choose from website names that ended in .com, .net, .org. Now, there are many specific domains to choose from, and there is one that is especially relevant to designers: .design. The .design domain name is becoming popular among designers because it serves the dual purpose of communicating what you do and helping you position yourself as an authority on design. Read on to learn 7 more reasons why a .design domain name is ideal for designers.

 

1.) Branding

The first reason a .design domain name is perfect for designers is business-related: it helps with your branding. Whether you’re using your first and last name to brand yourself or a unique business name, adding a .design to the end of your website URL helps create a unique image in your customers’ minds. If you’re a designer inside a company, having a .design domain name for your personal portfolio website will help position you as an expert in the minds of future employers when they evaluate your work.

2.) A .design domain name shortens your URL

If you already have a .com website name with the word “design” in it, you can easily rename it to [YourWebsiteName].design. Your website name will be shorter than before and easier to remember. It is an elegant solution to the ever-too-common problem of people forgetting what your website URL is. For example, www.toaddesign.com could be toad.design. Most website hosting providers make it easy for you to change your domain name and keep the same website you already have. No hassle. Your website content stays the same and you get a shorter domain name.

3.) Availability

Since .com has been around since 1985 and there are over 326 million .com names already taken, it might be hard to find the name you want. By owning a .design name, there’s a much higher chance that the name you initially searched for may be available with .design.

4.) Makes your website more dynamic and engaging

Owning a .design domain name for your website serves as an impetus to add content that is dynamic and engaging. It gets people excited that they’re not going to a standard, run-of-the-mill website that they’ve seen many times before. .design is both a motivator to share your design projects and a reminder to focus on your objectives. Which leads us to the 5th reason why .design is an ideal domain name for designers…

5.) Relevance

The .design domain name acts like a sidewalk sign, instantly identifying yourself to customers before they enter your store. More importantly, this concept aligns with how Google provides search results. A google search connects people who are searching for your type of design service to your website. In most cases, the visitors you want are potential clients or future employers, so the easier you make it for them to connect their searches with your website, the better their overall experience will be. And the more likely it is that they will take the actions on your website that you want them to take, like contacting you.

6.) Boost SEO rankings

Google has spent years refining its algorithms on how it displays search results and websites. While it’s not as easy as simply purchasing a domain name like graphic.design and stopping there and waiting for clients to magically roll in, a .design domain name does help with standing out in search engine results. For example, google will bold search results that have the right keywords that they user typed in. If your website name was madridgraphic.design and someone typed in “graphic design services in Madrid,” there’s a high chance your site would rank on the first page with the results being bolded by Google. That simple act of highlighting your website name to match the user’s search dramatically increases your visibility

7.) Inclusive

.design can apply to all types of designers: web, graphic, product, motion, industrial, architectural, and more. .Design is specific enough to let people know what you do before they even arrive to your website. And it is general enough to include all different types of designers. Plus, even companies that don’t primarily focus on design as their core service or product can use a .design domain name. Many large, brand name companies have adopted a .design domain name to showcase the design work from their design departments. For example, facebook.design, or airbnb.design.