Author: Sam Torrey

The .cloud Trend Continues

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Cloud technology is redefining the future of business. If you don’t believe us, here’s some fun stats:

  • According to Forrester, 50% of all enterprise businesses will rely on cloud technology in 2018.
  • AI machine learning will constitute the majority of cloud activity by 2020.
  • The total global public cloud market will be $178B in 2018.

That’s a lot of activity happening on data centers and servers, all quietly humming away out in the desert somewhere. While this type of technology may be a foggy concept for most, it’s understandable to witness companies branding themselves with a .cloud domain name. The .cloud domain name is quite fitting for cloud-based companies because it is general enough to connote “anything related to cloud technology” but also specific enough that it signifies what type of technology it is. The cool thing is that companies from wildly different industries are adopting a .cloud domain name. Even though the products themselves are different, the structure used to deliver those products is the same. Check out these three use cases of companies adopting a .cloud domain name below. Continue reading →

Getting To Know The Porkbun Domain Management Console

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When you purchase a domain name, you own the keys to your website kingdom. Your domain name tells the world what your website is about, and gives you a brand name. From a technical perspective, you can do a lot of things with your domain name. You can connect your domain name to a website that you’ve built with another web service like Wix or Weebly. You can use it as a re-direct if you own another domain name. You can integrate it into eCommerce shopping platforms so that your customers only see your professionally branded storefront. However, sometimes performing these tasks can be tricky for the novice user. Some registrars don’t make these tasks any less tricky when they make you go through multiple webpages and convoluted instructions to make basic changes. To combat this, we re-engineered our domain management console to make it easier for you to manage your domain names. Read on to get to know the new Porkbun Domain Management Console. Continue reading →

4 Reasons to Use a .online Domain Name

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The number of people and businesses using the internet has skyrocketed over the last 40 years. In 1980, there were only about 50,000 internet users in the world. Now there are 3.2 billion users. Almost half of the entire world’s population will be online by the end of the year. With this trend, it’s important to think about the name you want for your website. In addition to .com, .net, .org, there are plenty of new options and domain name extensions. The .online domain name is a logical way of announcing that you are online. Whether you are a brick and mortar business looking to get online or you are a well established institution looking to reach people on the internet, there are 4 reasons to use a .online domain name. Continue reading →

Making Content Marketing and Social Media Work In Harmony For Your Small Business

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Do you struggle with integrating multiple marketing efforts to achieve maximum results? As a small business owner, you wear multiple hats—and some fit better than the others. You’re not alone when it comes to struggling with the nuances and complexities of online marketing. Taking on the role of a marketer is not easy. There are more ways than you can imagine to reach consumers online and putting all the marketing practices together to work in harmony can be challenging.

Content marketing and social media are two must-haves in a small business’ marketing kitty. You can build a strong online marketing plan by combining content marketing and social media. When used in harmony, these two marketing tactics can engage your audience and bring the good kind of attention to your business. But before we get into how to integrate the two, let’s understand the core of each channel.

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How to Make The Most of New Domain Extensions For Your Marketing Strategy

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Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.

It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.

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The .io Domain Name Is Powering The Next Generation of Social Websites

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The .io domain name might seem like an odd choice as a domain extension for your website name. In fact, .io officially represents The British Indian Ocean Territory which is a set of islands between Africa and Indonesia. What’s interesting though, is how the .io domain name has started to gain wild popularity among the startup community, especially in Silicon Valley. There are tons of great websites and businesses that use the .io domain name. And a lot of these websites are creating a social component to them, where website visitors can interact and contribute their own content. Read on to see a few examples of how the .io domain name is powering the next generation of social websites.

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The One Tweak You Can Make To Your Website Copy To Get More Customers

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If you’ve invested a lot of time into your website, chances are you’ve probably encountered this situation before: you are happy with how your website looks, what is says, and who might check it out. You may have even noticed that you’ve earned some visits to your website. However, not a lot of people are engaging with your content; they’re not contacting you or buying your product/service. What gives? While there are plenty of tools you can use to analyze your website visitor behavior, this post discusses how you can tweak your website copy to get more customers. Continue reading →