The number of people and businesses using the internet has skyrocketed over the last 40 years. In 1980, there were only about 50,000 internet users in the world. Now there are 3.2 billion users. Almost half of the entire world’s population will be online by the end of the year. With this trend, it’s important to think about the name you want for your website. In addition to .com, .net, .org, there are plenty of new options and domain name extensions. The .online domain name is a logical way of announcing that you are online. Whether you are a brick and mortar business looking to get online or you are a well established institution looking to reach people on the internet, there are 4 reasons to use a .online domain name. Continue reading
Do you struggle with integrating multiple marketing efforts to achieve maximum results? As a small business owner, you wear multiple hats—and some fit better than the others. You’re not alone when it comes to struggling with the nuances and complexities of online marketing. Taking on the role of a marketer is not easy. There are more ways than you can imagine to reach consumers online and putting all the marketing practices together to work in harmony can be challenging.
Content marketing and social media are two must-haves in a small business’ marketing kitty. You can build a strong online marketing plan by combining content marketing and social media. When used in harmony, these two marketing tactics can engage your audience and bring the good kind of attention to your business. But before we get into how to integrate the two, let’s understand the core of each channel.
Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.
It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.
The .io domain name might seem like an odd choice as a domain extension for your website name. In fact, .io officially represents The British Indian Ocean Territory which is a set of islands between Africa and Indonesia. What’s interesting though, is how the .io domain name has started to gain wild popularity among the startup community, especially in Silicon Valley. There are tons of great websites and businesses that use the .io domain name. And a lot of these websites are creating a social component to them, where website visitors can interact and contribute their own content. Read on to see a few examples of how the .io domain name is powering the next generation of social websites.
If you’ve invested a lot of time into your website, chances are you’ve probably encountered this situation before: you are happy with how your website looks, what is says, and who might check it out. You may have even noticed that you’ve earned some visits to your website. However, not a lot of people are engaging with your content; they’re not contacting you or buying your product/service. What gives? While there are plenty of tools you can use to analyze your website visitor behavior, this post discusses how you can tweak your website copy to get more customers. Continue reading
If you’ve spent the time building a website, you know how important it is to rank high in the search results. We all want to be “seen” by Google and rise to the top position.
There are a ton of great resources out there to help you learn about improving your website’s SEO and visibility on the web. But one question you may have is what role your domain name plays in that ranking. Does Google count your domain name as a keyword? What about new TLDs (Top Level Domains), such as .design, .tech, .store? Do these new TLDs impact your website’s ranking? Continue reading
When it comes to a business’s first impression, it’s not an exaggeration to say that it all begins with the domain name. The moment a customer sees the website, they attach meaning to it which creates an imprint in their mind. What do you want your customers to think of your business when they see your domain name?
Here’s an interesting take on this: the more emotional their response, the better it is for your brand. An emotional response could be intrigue, surprise, trust, comfort, reassurance, and if you are as creative as Porkbun, may be even excitement, hunger pangs or salivation! The idea is to build a strong association between your website name and a positive emotion that they feel to establish a solid positioning.
The new domain extensions come to aid in creating an instant positioning for your business website. Since the new domain extensions are meaningful words, they make your domain name contextual and memorable from the word go, as well as create a lasting legacy for your business.
It is for these reasons (and more), some of the top brands and new businesses are all getting on the b(r)andwagon and picking new domain extensions for their businesses. Check out some of them below:
This is Viacom’s tech focused portal for the developer community. It is meant to propel Viacom’s belief in open source and invites the global tech community to join Viacom Open Source Software repository on Github.
It is what the name suggests. An online store with all the top magazine in one place. Through its domain name, it clearly establishes what it is and what it does. The website, which is owned by American media conglomerate Meredith Corporation, offers 300+ magazines on its store.
Freedom Of The Press Foundation is dedicated to helping support and defend aggressive, public-interest journalism focused on exposing mismanagement, corruption, and law-breaking in government. Former Central Intelligence Agency (CIA) employee, Edward Snowden is the president of this organization.
King Host is a web hosting agency that amplifies human connections on the Internet, simplifying access to the best technology choices to developers and creators, generating value through excellent infrastructure and expert support. They recently moved to king.host from kinghost.com.
Louder Online is one of the world’s leading digital agencies that specialize in intelligent & effective search, content & social marketing. It helps brands amplify their presence and reach in the online world. Its co-founder, Aaron Agius, is an experienced search, content and social marketer. He has worked with some of the world’s largest brands, including Salesforce, Coca-Cola and Target.
This is the website for Emirates Airline’s official merchandise store. They offer travel accessories, aircraft models, as well as lifestyle and fashion products for men, women and kids!
Asgardia, also known as the Space Kingdom of Asgardia, is a group of people who have launched a satellite into Earth orbit. It has gained visibility as the world’s first ever space nation – a global, unifying and humanitarian project.
Stronger specializes in high-quality, customized, internet-technology training and services worldwide. Partnering with their clients, they empower organizations to create stronger, more efficient and more secure cultures.
As part of Google My Business, small business owners are able to take their business online with a with free one page website on BUSINESSNAME.business.site subdomain domain. The service is available globally to all merchants enrolled in Google My Business.
This is the official online merchandise and music store of Lorde, the world renowned singer, songwriter, and record producer. When she was 17, she became the youngest solo artist to achieve a number-one single on the US Billboard Hot 100 since 1987.
So, you are ready to make your next website.