.ART Domains: an online platform that has become a place to build a strong digital identity and tell your story celebrates its 5 year anniversary

Our friends at .ART are celebrating their 5 year anniversary! We’re so excited for the growth of the .ART community and the diverse groups that have chosen to represent themselves with a domain ending in .ART. Read on to learn more about .ART and and its prominent use cases.

Guest Post

From our friends at .ART

In the last 5 years since its launch, .ART has become the most popular extension for creatives and has a stable place among the top-5 fastest growing domain zones — all through organic growth and remarkably high renewal rates. Its 200K+ community includes creative organizations and personalities as well as industry giants including the Louvre, Marina Abramovic Institute, Los Angeles County Museum of Art, Institute of Contemporary Arts of London, Amazon, Bank of America, Mercedes, Pixar, Kickstarter, Vivienne Westwood, and many others. 

A website on .ART can be anything: a point of entry for all social media accounts, an online portfolio, a marketplace that generates a revenue stream, or a cool name for your NFT. As a website owner, you are the only one deciding on its content, which is especially important in times of censorship and other institutional regulations.

Here’s why so many different personalities and organizations choose to be united under the .ART umbrella. 

Make impact with a domain name

None of us had the ability to choose our given names, but it’s a whole other story with your digital identity. .ART offers a solution that not only gives you the ability to use your own name, but also instantly connects with the art world. A .ART domain ending defines you as an artist before anyone even visits your website, and this is a distinct advantage. By choosing yourname.art for your website, you create a point of entry for all the enquiries about your professional background, work, and projects. And you can finally stop worrying about aligning all your media platform profile names.

Caption: Artwork by metalman.art, courtesy of the artist 

Enhance your online presence

The services provided by .ART go beyond digital identification. This applies whether you use traditional artistic mediums or play around with digital, crypto, virtual reality, or NFTs. .ART domains have the possibility of Ethereum integration to be used as easy-to-remember crypto addresses, making them an inherently all-in-one product. You can also simply link all your existing media accounts to one domain address, which is an excellent DIY marketing trick that also saves trees. Why print business cards if you can have a digital one? 

Get found more readily

Using the .ART domain ending can also enhance your search presence. According to a study from The Domain Name Association (dated April, 2017), the relevance of the words in the domain name and extension helps web pages to rank better for specific keywords. The study also found that having a relevant domain name extension (like .ART) means that you need fewer inbound links to rank in top page search spots than you would using the more traditional .com ending. Even if you already have a website using .com, you can still obtain a .ART address and simply point that address to your existing site. This gives you more ownership of your name in the online space.

Moreover, there is the added benefit of a psychological shift. Using the word “art” in your website address automatically puts visitors on notice that your business is a creative one. This is a simple but effective marketing tool built right into your online presence.


CASE STUDIES

In light of .ART’s 5 year anniversary celebrations, we spoke to some of its adopters and found out what shifts they are observing in the art and digital worlds, as well as what led them to choose a .ART domain for their work. 

Shantell Martin – SHANTELLMARTIN.ART 

Shantell Martin, an artist who’s also been with .ART since its inception, has had a very eventful few years. She choreographed her first ballet at Boston Ballet, did a collaboration with the Whitney Museum Shop, a show with Kendrick Lamar, took over all the screens of The Oculus in World Trade Center and created May Room, a space for contemplation and peace on Governor’s island. She reflects on the development of digital space that has taken place since: “People have a more digital presence than five years ago. The definition of “being online” has changed immensely, and now this encompasses AR, Discord, NFTs, etc. It’s so many more things than it used to be.”

Caption: disciplinary artist Shantell Martin (shantellmartin.art) Photo by Timothy Schenck

Steve Miller – STEVEMILLER.ART 

Steve Miller is a multimedia artist and one of .ART’s early adopters. The last 5 years offered him the opportunity to publish a trilogy about art, technology, and the environment.  The newest book Surfing the Cosmos (to be released in Summer 2022) completes a three-part series launched in 2017 with a focus on the environment. All of the books of the series fall under a project entitled Health of the Planet for which he secured HEALTHOFTHEPLANET.ART and a US trademark. After staying true to his .ART identity all these years, he explains: “As the domain space heats up with a plethora of options, it’s important to have a clear identity. .ART is explicit in foregrounding the importance of the content. You come to .ART for a deep dive into creativity and innovation.”

Hohmann Art Gallery and Advisory – HOHMANN.ART 

Christian Hohmann, President of HOHMANN, Inc., shares what he sees as a current issue of the otherwise synergetic marriage between art and digital: “As a community we have not yet learned how to translate the in-person experience of going to a gallery or an artist studio into a similar digital experience. I wouldn’t welcome clients to the gallery, immediately drag them into my warehouse and show them every single work of art by every one of my artists, right? We need less volume and more quality.  He adds, however, that “It is increasingly hard to remain relevant if your digital presence doesn’t match your physical presence, because fewer people will actually come to the gallery before making a buying decision.” 

Caption: Hohmann booth at Art Miami, photo courtesy of Hohmann Art Gallery 

Are you working on your own masterpiece? Give it a home on .ART!

Make someone’s .day this May

Here’s to all the Mama-buns!

We’re partnering with .day to celebrate the launch of Mothers.day, a new site devoted to raising awareness of maternal health equity issues. To help spread the word about Mothers.day, we’re holding a Twitter giveaway! Just follow the link below to enter for a chance to win one of twenty .day swag packages and read on to learn more about .day’s work supporting maternal health equity.

Guest Post

from Christina Yeh and our partners at .day

What domain ending is three letters and perfect for important days? .day of course! Since its launch earlier this year, .day has quickly grown in popularity. The Google Registry team loves this domain because it’s the perfect way to celebrate a birth.day or wedding.day, raise awareness for a cause, and mark special occasions. This May is a great example of the different ways in which people and organizations are using the .day top-level domain: Accessibility.day, NativeNonprofit.day, EndangeredSpecies.day, and, of course, mothers.day.

As a mom of three, I’ve always been a bit struck by the lack of conversation around giving and donating around Mother’s Day. That’s why our team is introducing mothers.day — a resource dedicated to highlighting inequities in maternal health and helping families at different stages of parenthood.

According to the World Health Organization, over 800 people around the globe die daily from pregnancy and childbirth related causes that could have been prevented. The path to parenthood isn’t currently an equitable experience, but you can help make a difference by supporting organizations that are closing these gaps across different stages of parenthood. Giving isn’t the only way to make an impact; you can also participate in research studies.

This May, help spread the word on this important issue by using #mothersdotday on your social media. And if you want to raise awareness around a day that’s meaningful to you, get your own .day domain

The Importance of Choosing the Right Domain Name

Guest Post

From our partners at .ooo

“Survival of the fittest” is the theory of evolution advanced by Charles Darwin, which states that individuals are more likely to survive if they are more “fit” genetically. The same theory is also applicable to businesses across the globe!

To survive in this crowded world of commerce, every company, enterprise, and startup needs to build their own unique identity as early as possible. It’s vital to create a strong brand presence and leverage that identity to garner new customers as quickly as possible.

In today’s digital world, every business must choose the right domain name to build its brand. A strong domain name should be central to the long-term marketing strategy of any company or business. After all, if a business wants to get to the top of search engine results, their domain name plays a crucial yet underlooked role.

Let’s take a look at the importance of having a good domain name, and how it can build a better, brighter brand for your business.

Strong names can help build global brands

After careful deliberation, a carefully carved out name for your business can play a vital role in online marketing. It helps your business stand out in an overcrowded digital world by adding professional credibility, creating brand awareness, and attracting new customers.

A great domain provides an opportunity to explore and build your business via eCommerce, allowing your business to expand beyond your local market. Such a domain can sometimes be enough to turn a small business into a globally recognized brand.

Increase your search engine ranking.

As you build and develop your website with quality content, your domain nam, as well as your brand name will become more recognizable in search engines, thus drawing more customers to your company.

Brand Protection

Maintaining a web presence with your registered brand name or domain name discourages your competitors from stealing your brand popularity to build their own business, whether in the local market or worldwide.

Switching to a digital office

Another great advantage of a brand domain name is allowing your office staff and management to collaborate, connect, and communicate in a central online location, turning your physical office into a digital one. Digital offices tear down geographical barriers for prospective employees, allowing them to work from anywhere and at any time, enhancing productivity.

How to choose a domain name

It’s important to choose a domain name your customers will remember, one that also aligns with your company’s name, values, and clientele. Look for a domain name that matches the name of your company or product as this will strengthen your brand, building credibility and visibility with your customers.

To get started registering a domain, simply visit porkbun.com and start your search today. With over 500 domain extensions to choose from including amazing unique ones like .ooo, you’re bound to find something that will not only fit but enhance your brand story.

Final thoughts

To survive in this competitive world, you must consider Darwin’s “survival of the fittest” and ignore Shakespeare’s “What’s in a name?” For a business to survive, thrive, and prosper, a great name is vital. So choose yours judiciously. We recommend creating a unique brand name by registering a new generic extension with a larger number of available names: .ooo for instance. It’s easy to remember, quick to type, and brimming with opportunity!

.gay Domains Donate Over $18,000 to LGBTQ+ Community Beneficiaries  GLAAD and CenterLink in 2021, Bringing Total to More Than $167,000

Our friends at .gay domains have created a dedicated online space for LGBTQ+ communities. To ensure that .gay directly supports LGBTQ+ people, the domain donates 20% of all new registration revenue to beneficiary organizations GLAAD and CenterLink. They recently announced their 2021 donation of more than $18,000, and their advocacy work continues with new episodes of their informative original series The Dictionary, available to stream on Revry and at www.TheLibrary.gay.

Guest Post

from our partners at .gay

On February 7, 2022, .gay announced the domain’s latest donation, in the amount of $18,606.80, was made to its LGBTQ+ community beneficiaries, GLAAD and CenterLink. This brings the total amount donated since .gay’s public launch to $167,471.21

The .gay domain name is a groundbreaking domain extension that donates 20% of all new registration revenue (not just profit!) to LGBTQ+ organizations to help address key issues facing these communities. This is an unprecedented, industry-leading commitment that means continual donations over time.

“Since day one, everything we have done at .gay has been rooted in our vision to use the domain name system to have a positive impact on the lives of LGBTQ+ people. I’m proud that all of our work supports the indisputable fact that LGBTQ+ people matter and that these communities deserve to feel safe, supported, and celebrated,” said Ray King, CEO of Top Level Design, the .gay registry. “We all have a role to play in supporting diversity and inclusion, and I believe .gay’s people-first policies are pushing our industry forward.”

The registry also announced the arrival of 5 additional episodes from the second season of .gay’s original digital series, The Library, and its companion mini-series, The Dictionary, created in partnership with Two Penguins Productions. The remaining episodes from season 2 will premiere weekly from February-March, 2022. Watch full seasons of The Library on Revry, as well as www.TheLibrary.gay

“Producing two seasons of The Library during a global pandemic has not been without its challenges, but I am so proud of what we created and that we kept everyone safe, from the cast to the crew, throughout the process,” Logan Lynn, out Musician, Producer, .gay PR/Creative Director, and season one cast member, explained. “It was really important to all of us that we create a space with this series to showcase what we actually mean when we talk about the .gay community. We wanted to celebrate all types of identities, honor queer history, and break down misconceptions about LGBTQ+ people and language — all while giving folks who might not have out family members or friends in their lives the opportunity to experience the vibrancy of queer communities. .gay’s global reach, and The Library now being available in over 250 million homes worldwide through our partnership with Revry, makes that visibility and impact very real.”

.gay continues to add new registrants to its fast-growing community of sites. Since launching in 2020, over 15,000 .gay domain names have been registered. 

News from .inc: Two-letter domains available now!

Guest Post

from our partners at .inc

A great opportunity to get two-letter .inc domains has arrived!

.inc has recently released hundreds of two-letter domains, and best of all, they are priced to sell! This is a rare opportunity to own a domain that means business.

What makes two-letter domains so special? 

For comparison, all two-letter .com domains were sold by the year 2000. Since then, two-letter .com names have rarely come up for auction, with an average sale price up to $670k. This price point pushes these two-letter .com domains out of reach for many start-ups and mid-sized businesses. 

However, this special batch of two-letter .inc domains has been released at the standard flat rate, which means they are  attainable in an otherwise competitive marketplace.

There are only 676 possible 2-letter combinations, and now is your best chance to own a two-letter .inc domain!. What can you do with a 2-letter domain? Here are some ideas:

  • Own your company initials
  • Brand a short, memorable, and easy to type domain (which is especially important in today’s mobile-first world) 
  • Use in place of a URL shortener to elevate your marketing

Currently, you can  get .inc for 50% off including these rare two-letter domains right here at Porkbun, so what are you waiting for?

Search Your 2-letter .inc Domain Today!

Four .xyz Sites that Exemplify A New Generation of Innovation

Our friends at .xyz have always stood by as the TLD for the next generation of innovators, thinkers, and creators. From blockchain technology to at-home learning, .xyz is helping more companies present their ideas online and create meaningful connections with communities across the globe. Today, we look at four companies that exemplify the core values of .xyz and how their choice of domain helps them reach new audiences worldwide.

Agora.xyz

Agora.xyz uses blockchain technology to integrate platforms and streamline your time online. Their tool, Agora Space, connects Discord, Twitter, and other social media sites within one platform so users can easily link their social media actions to help better control and automate their digital presence across all channels.

For a platform that heavily values decentralisation and privacy, a .xyz domain perfectly echoes their forward-thinking mindset. Rather than opt for a more standard .com address, or even something descriptively fitting, like .app, Agora crafted their brand identity around a next generation domain name: a signal of innovation, a vision for the world they’re working to create.

Birm.xyz

What is Birm, you ask? Their skillfully crafted homepage offers an easy answer: Birm is an open project trying to connect people that are close — an up-and-coming social app that connects people based on proximity. Relying on mobile GPS coordinates, Birm promises a heightened sense of connection between neighbors to build stronger community as we continue to migrate into a hyper-connected world.

Yet again, we see a fitting example of .xyz to designate a space founded in progress and innovation. Still very much in its testing phase, Birm is a work in progress with a website that celebrates the journey. Their .xyz extension serves as an additional reminder that sometimes to achieve your desired result, you have to begin at the end. Carry on, Birm!


Noobly.xyz

More than ever, folks are creating communities and forging friendships online. Noobly offers a new social media platform for connection, helping gamers find their “Player 2” for their next game. Noobly matches gamers based on what they play and when they’re available. Regardless of where a player is physically located, they’re ready to find someone for their next round.

With .xyz, Noobly is able to market towards all gamers regardless of their game choice, play style, or platform. Rather than restrict themselves to just competitive eSports or retro console emulators, noobly.xyz welcomes everyone where they are, however they play. Whether it’s FPS or RPG, TBS or PvP, noobly.xyz is here for every gamer.

InglesVirtual.xyz

Inglés helps individuals gain confidence in their English by providing teacher-led online classrooms. With courses to improve both written and spoken English, Inglés picks up where self-taught programs leave off, providing real opportunities to practice with others 1-on-1 from the comfort and safety of their own homes.

Often the first step of learning English is mastering your ABC’s, but this is merely the beginning. The work Inglés is doing goes beyond just the foundations to helping their students have confidence with real-world interactions and usage. What better way to display that message of progress than bringing students from ABC all the way to .xyz.

6 Of Our Favorite .inc Upgrades

For some businesses, the first domain name they register might not be the most beneficial for their business or brand. Especially with popular extensions like .com, perfect-match domains are hard to secure. New domain extensions like .inc allow established businesses to upgrade their domain with ease, and new businesses to start off on the right foot with a name that impresses at first glance.

Here are a few of our favorite examples of businesses that have leveled up their domain names with the .inc extension.

Opte.inc

Opte Network had more characters in their original domain extension than their brand name. Originally limited by a geographic restricting domain, opte.us.com, they dropped the geotag and upgraded to opte.inc. Simple. Classy. Business-card ready. All made possible with .inc.

Olivier.inc 
Olivier is a drilling company that has been based out of the Netherlands since 1949. They previously relied on the name, olivierindustrie.be — utilizing the country code extension and a superfluous descriptor. Their new domain, olivier.inc, is an instant brand enhancement that celebrates brevity and widens the accessibility of their site.

FMG.inc

Future Media Group previously used ftrmedia.com for their corporate site. While they get added points for creative abbreviation tactics, the domain name didn’t scream professionalism. After scrapping the awkward short form, they swapped out their old name for a new instantly-memorable 3-character abbreviation of their brand.

Startup.inc

If your audience is startups, and your business is startups, then it doesn’t get much better than the domain name startups.inc. For a brand that boasts industry knowledge, Startup.inc definitely came out swinging with a name that proves they take their own advice.

E.inc

E Inc was able to secure the single character domain name as an exact match to their brand name. That’s the dream! As they just recently went public, E.inc made for a professional and simple domain that encouraged a wildly successful launch.

To kickstart your next great idea, or revitalize a recent success, find and secure your own .inc name today.

The founder of KindnessAlert.co and her mission to foster kindness.

For a dose of welcome good news, check out kindnessalert.co, the heartwarming product of a noble idea that found its rightful platform on a fitting domain. Our partners at .co put together a feature of the site’s founder and kindness aficionado, Catherine Vaughan. Read on for an affecting take on her story and the domain that helped make her mark.

from our partners at .co

Catherine Vaughan wants to teach people to be kind, but not just that — she wants to cultivate goodwill and create a culture of kindness. 

The true meaning of the kindness goes far beyond just being nice and kindnessalert.co is a place where you can find resources, blogs, and songs to help you embrace life and cultivate a kind mind. 

As a child, Catherine always had a curiosity for science, spirituality and human behavior, after earning a Bachelor’s and two Master’s degrees in physical sciences, public policy, and ministry and studying photography she went on to explore different careers.  

However, it wasn’t until 2019, that Catherine commenced her Kindness initiative as this captured her imagination and she became curious about kindness and mindfulness and the lack of awareness of it in daily life. She set out to explore the synchronicity between practicing mindfulness and becoming kind-minded. 

It was then that she saw a need for mindful teaching, to educate people about treating others as they would want to be treated. With her passion for kindness Catherine pitched her kindness initiative at the 2016 and 2018 Evansville, Indiana Startup Weekend program in the .U.S.A, and in 2019 Catherine received feedback and she became more focused on her enterprising idea, “Clarity comes step-by-step as one action sets the stage for another” Catherine says.

That Startup Weekend also led her to choose the .co domain extension her website sits on, all participants received a domain offer and with her confidence in Porkbun, she decided to go for it before the offer expired. 

Getting this initiative off the ground hasn’t all been smooth sailing for Catherine as she has ADHD and a limited support network, so running and managing a business doesn’t come easy and is difficult to monetize. However, Catherine says that her business journey has been a humbling learning experience. She practices what she preaches which is to pause, breathe and choose clarity, mindfulness, and kindness: “Surrender the ego. Be curious and courageous. Be led by love, not fear or greed or self-importance. Appreciate the power of this universal, creative force, this love that is infinite, eternal, and unconditional. In your life, work, and relationships, cultivate a kind mind, open heart, and joyful, resilient, vibrant spirit.”

Once kindness is felt and its power is understood, it is more likely to be reproduce. Earlier this month, Catherine entered her song “When I See Kindness in Your Eyes” in the 2021 Great American Song Contest. So, send positive energy to Catherine and her song… to ensure that we can all celebrate the kindness in our lives. 

Three Forward-Thinking Companies Paving the Way with .inc

When most people consider domain names, they’ll reflexively rattle off the classic few: .com, .org, .net, and — you guessed it — .inc. It’s a household name for a reason. Instantly credible and conveniently concise, .inc immediately signals to your viewers that you mean business. You’ve surpassed working out of your buddy’s basement. You’ve made the leap to the big leagues. You’ve incorporated. You’ve invested. You’ve arrived on the stage you were meant to occupy. Now it’s time to announce your show to the world with that glowing marquee of a domain name. That’s the power of .inc: professional visibility amongst an ever-encroaching market.

While there’s no shortage of examples of high-traffic .inc domains from globally recognized brands, we thought we’d highlight a few of our favorite startups that have made a name for themselves with the extension.

1. th.inc

This may be too strong of a start out the gate, but would you look at that beautiful domain name! th.inc!? They clearly thought that one through (ba dum tss). The clever team behind th.inc built their innovative tech company around a domain that clearly highlights their modern approach.

As a tech co that boasts solutions for business to compete in and thrive in a digital world, they have to live up to their own promise by exemplifying to prospective customers that they can do just that. With an impressive domain that no visitor would soon forget, th.inc has quite literally made a name for themselves in the industry thanks to the value and prestige of .inc.

2. self.inc

Another short, snappy, easy-to-remember, and immediately compelling example of domain names at their finest: self.inc is a credit-building tool to help people secure a strong financial foundation. Building credit and building savings used to be mutually exclusive goals. With Self, they’ve created a responsible way for people to build both at once.

When considering Self’s intended audience, the domain resonates even more. Who’s it for? You. Yourself. Your financial wellbeing. Who do you rely on most of all? I’ll let you fill in that blank. When a potential customer pauses to recall the name of that credit-builder site she recently discovered, she won’t have to search long before remembering self.inc. We all trust in ourselves, now, you can trust in Self too. Come on, that’s just good branding.

3. fluency.inc

Any ad agency knows their marketing has to impress from first-glance. It’s what they do! They better be their own branding experts as well. The best domain names drive home that first impression hit — whether through witty wordplay or a perfect match to the brand. Fluency.inc shows the powerful simplicity of that perfect match branding, offering a clean, concise domain name that leads to an equally compelling site.

Anyone typing Fluency.inc into their address bar knows their headed to a reputable company. You may know absolutely nothing about the brand or industry. You may have no idea what to expect. But upon seeing Fluency.inc, you’re immediately intrigued and awaiting professionalism. Sometimes it’s that simple: a web address that signals to the world you are resolute in your commitment to your craft. With a .inc domain, you’ve already achieved your hook.

Take the leap. Get .inc at its best price yet.

Now, you can get .inc for 50% off. And stay tuned for an even bigger price drop this coming weekend. If you’re serious about your business, enhance your digital presence with the domain that shows you mean it.

Seven uses of new technology to make your online presence more memorable and modern

In collaboration with Team XYZ

Today’s online shoppers engage with countless brands every day. Utilizing technology and adding special features to your online presence can help make your brand cut through the clutter and create a lasting impression in the minds of your audience. Enhancements to your online presence can make your brand’s personality shine through, help you communicate your offerings, and create a memorably enjoyable user experience. Delight your audience and they may even choose to spread the word about your brand or business with friends and family.

In today’s digital landscape, using the latest technology is one of the best ways to stay ahead of your customers’ needs. That’s the reason we’re sharing how to stay ahead of the curve by enhancing your online presence with technological features, as part of this year’s XYZ Quarterly theme of Staying Ahead of the Curve with .XYZ. We’ll offer you seven helpful technological ideas that you can use to create a lasting impression on potential customers, as well as seven .xyz websites that serve as prime examples of these tips.

Tip 1. Feature collectible NFT badges to build excitement for your event or product launch

Brands and businesses in various industries are finding innovative ways to utilize blockchain technology, including creating digital assets for fans and customers interested in growing a collection of NFT badges. Blockchain platforms like Ethereum create a verifiable public database that can be used for tracking event attendance. You can create an event or product launch that provides attendees with a collectible NFT badge that tracks participation and provides an opportunity for your customers to start, or add to, their collection. This NFT badge can serve as a unique and branded digital promotional product that your customer can have forever. Promotional products can also generate increased brand awareness and recognition of your business. A custom NFT can spark curiosity and drive new customers to your website to learn more.

POAP.xyz is an example of a platform that can help your organization provide unique collectible NFTs to delight your customers. The platform is a decentralized application, also known as a dApp, which helps clients create NFT badges to be collected for attending activities and events. POAP.xyz claims that a collection of their custom NFTs is the best way to keep a visual diary of your life events. You can use POAP.xyz to create a memorable and technologically advanced experience for your customers by allowing them to earn a POAP badge at your next event. Collectors can store their branded badges online to be viewed and admired, potentially introducing viewers to the branded organizations. We found a POAP collector who has obtained over 500 badges by participating in virtual events such as Pride parades, reggae dance parties, art releases, and even the launch of xDollar, a new cross-chain cryptocurrency lending platform. POAP.xyz uses blockchain technology and NFTs to help enhance their client’s event and generate more brand awareness.

Using blockchain technology to create collectible NFT badges for your events can provide your customers with a truly unique and modern memorable experience.

Tip 2. Create a podcast for your business

As our desire for new and exciting entertainment options continues to grow, the podcast format is still becoming increasingly popular. A podcast is an episodic audio program that listeners can stream or download to their computer or preferred device for easy listening. This type of audio content can allow your customers to listen to interviews from your founder, the story behind your latest launch, or discussions about your events while they’re at the gym or driving to and from the office. Starting a podcast for your business can reach your customers in a new, more intimate way. As traditional marketing channels are carefully curated, podcasts can be incredibly casual and spiked with real personality. Customers can opt in to listen to your podcast regularly, which can educate your customers about your products and services and keep your brand and your website at top of mind.

SpiritGuideSociety.xyz is an example of a brand that created a podcast to extend their educational and entertainment value to a larger audience, and forge a more intimate connection with their followers. The Spirit Guide Society is a community developed by the Seven Grand bar group of Los Angeles, CA. For nearly a decade, popular global spirit brands have been visiting the bar group (Seven Grand, Caña Rum Bar, Las Perlas) to teach whiskey, rum, tequila, and mezcal enthusiasts about the drinks that they love. In 2018, SpiritGuideSociety.xyz began sharing that knowledge in podcast form. Episode topics include discussions with representatives of leading liquor brands, mixology lessons from their own roster of bartenders, and recordings of the group’s live tasting events. Since its debut, their podcast’s Instagram following has grown to nearly 11,000 followers! Comments from followers range from positive reviews of their events, questions about their featured spirits, and shared excitement about upcoming episodes. SpiritGuideSociety.xyz’s podcast listeners can learn more about their favorite spirits directly from brand representatives and gain increased awareness of the Seven Grand, Caña Rum Bar, and Las Perlas bars in Los Angeles.

By extending your educational offerings to a larger audience with the creation of a podcast, your customers can learn more about your brand’s backstory and gain a stronger understanding about your products and services.

Tip 3. Incorporate the latest in AR and VR technology

The engaging addition of augmented reality (AR) and virtual reality (VR) technology can fascinate your audience and take their user experience to an interactive new level. AR is the use of text, graphics, audio, and other virtual enhancements integrated with real-world objects, like the appearance of a new table in your dining room when looking through your phone’s camera. VR, on the other hand, is the technology that uses software to produce images and sounds to create a virtual landscape. AR can place virtual items in your customer’s actual surroundings, and VR can place your customer in virtual surroundings. AR and VR can be especially helpful for businesses and brands that conduct a fair amount of online sales. With AR and VR additions like interactive dressing rooms, virtual color renderings, online customer support, and 3D details of your product, your customers can better understand how a product is going to look and feel in their space. Providing this increased understanding of your product to your customers can inspire them to make a purchase with confidence.

Lune.xyz is a Poland-based digital marketing agency that helps their clients apply this technique to their websites. They specialize in the use of interactive, cutting-edge AR and VR technology to connect consumers with products. Their clients can delight their website visitors with interactive applications and games, pyramid holographic visualizations, interactive mappings, and more AR and VR tools to build consumer trust and promote their ideas. When a brand’s customer is shopping online for a chair and AR technology can show them how it will look in their living room simply by aiming their phone’s camera, it can increase customer confidence in the purchase and leave minimal room for disappointment. When a virtual tour of a brand’s showroom is available through VR technology, a customer can be inclined to see more of what you have to offer from the comfort of their own living room. AR and VR technology like this create a highly interactive and engaging experience for customers that can leave a lasting impression and generate a lot of discussion. In fact, global consumers listed AR/VR as the top technology they’re seeking to assist, amplify, and augment their daily lives, according to a Nielson IQ Global Survey

Utilizing interactive AR and VR technology on your website can enhance a visitor’s experience, extend their stay on your site, and increase your chances of earning a loyal customer.

Tip 4. Develop a low carbon website

Customers today are paying more attention to the environment and sustainability. Your company or organization may already be making sustainable efforts in your business model, but you can take those efforts a step further with a low carbon website. With electricity powering data centers, computers and smartphones, energy consumption and emissions from the internet are rather sizable. Approximately 1.6 billion tons of greenhouse gas emissions are produced in the manufacturing and running of digital technologies. Developing a low carbon website can reduce your website’s carbon footprint. A low carbon website is one that uses limited energy-consuming resources, including typefaces, logos, and high-resolution images. Your efforts may leave a lasting positive impression with your environmentally conscious customers.

MADC.xyz is an example of a sustainability-minded business that furthered their efforts with the development of a low-carbon website, hosted by a green hosting company. Miguel Ángel Díaz Camacho (MADC) & Partners is an international architecture firm established in Madrid, Spain who assert they operate under a succinct philosophy: “Design without sustainability is no longer design.” To extend their sustainability efforts, they designed their website using energy-reducing efforts with the intent of low environmental impact. They chose a green hosting company that uses renewable energy to power the data centers it uses. To limit their use of energy-consuming resources, MADC.xyz’s website is absent of custom typefaces. Visitors of MADC.xyz will instead see the default typefaces of their browser, a sans serif and a serif font. MADC.xyz also limits the usage of high-resolution color imagery on their website. Their website features black and white imagery, with an interactive option that lets visitors temporarily view full-color versions. MADC.xyz is demonstrating their commitment to sustainability and have positioned themselves to leave a lasting impression on visitors of their website.

Aligning your online presence with your brand’s sustainability efforts through a low carbon website can intrigue, impress, and inspire your customers, as well as better serve our planet.

Tip 5. Utilize the latest in social media platforms that may resonate with your target audience

Social media marketing can help increase brand awareness, brand loyalty, and increased traffic to your website. Customers also enjoy the engagement aspects of social media, and can respond favorably to personalized responses to their comments and messages. Embracing the latest social media platforms that most resonate with your target audience can excite your viewers and demonstrate your adaptability as a brand. One new platform is TikTok, a video-sharing social networking service. Another example, Clubhouse, is an audio-only social media app where users can communicate in chat rooms that can accommodate thousands of people. Sharing content that is entertaining, educational, and engaging on the newest social media platforms can help spread your brand’s message and route your audience back to your website.

ForceofNature.xyz is an example of an organization that has embraced the latest social media platform aligned with the interests of their target audience. This youth-led non-profit organization is dedicated to helping fellow young people realize their change-making potential in the face of climate change. Initially sharing their informative climate change posts on Instagram and Twitter, ForceofNature.xyz has created a TikTok account to stay on top of the latest popular social media platform enjoyed by their target audience. In the months they’ve been active they’ve even used the platform to launch efforts to recruit a climate-minded content creator. They have shared clips of speeches from their founder, Clover Hogan, focusing on topics such as intersectionality when promoting environmentalism as well as clips of discussions they’ve had with featured guests, such as environmental lawyer Farhana Yamin. Joining this new, widely-adapted social media platform to share an inside look at their organization can inspire viewers and drive them to ForceofNature.xyz to learn more.

Using the latest technology in social media can help you reach and engage with your target audience. 

Tip 6. Use 3D printing to make customized items

One way to truly set your business apart is to offer your customers the ability to modify or customize your offerings to meet their specific needs. Many customers love a one-of-kind customization. Your ability to offer exactly what they want can leave a lasting impression on your customers, which can lead to repeat business. For example, if your business sells sunglasses, you can delight your customers by providing the option to add a special emblem or message in the design of their choice to the pair they order. You can achieve the specially ordered request with 3D printing. On-demand manufacturing, also known as made-to-order, is a production model when products are only made as they are ordered. 3D printing is relatively fast, and makes on-demand manufacturing, regardless of order size, extremely accessible.

Womp.xyz is an example of a 3D printing studio that can help your business provide unique customizable offerings to delight your customers. This Brooklyn-based business aims to bring 3D technology to the masses. With their personalized service and DIY 3D modeling approach, any organization can transform an idea into a 3D reality. Starting a project for your customer is simple. Just send a description of the desired object’s form and function, and Womp.xyz’s custom software will generate a 3D model you can preview and modify. Once your 3D model is finalized, you can select from over 80 materials to be used. 3D printing studios like Womp.xyz can make it quick and easy to provide customized, unique options for your customers, which can leave a lasting impression.

Using 3D printing to provide customized offerings to your customers can make your business stand out.

Tip 7. Send more secure messages with blockchain technology

Making efforts to increase security when messaging can provide peace of mind to your customers. Electronic messaging like email, live chat, and SMS texting are increasingly popular modes of communication between businesses and customers for their efficiency and immediacy. Authentication and security concerns also continue to grow as new security threats surface. Studies indicate that over 90 percent of global online users have had at least one significant concern about data privacy. The decentralized nature of blockchain technology can allow users to exchange messages while preserving a high level of security.

Mailchain.xyz is an example of a platform that can help your organization securely send email-like messages on various blockchain protocols. This decentralized application encrypts email messages so that only the recipient can decrypt and view them. Mailchain.xyz allows users to send and receive HTML messages, including messages with media. The platform’s services included sending strongly encrypted messages, managing payments, and handling internal support requests, but the most comforting aspect is its decentralized nature and enhanced record-keeping ability thanks to blockchain technology. Mailchain.xyz can use records logged in the blockchain to verify transactions and the parties involved without needing to know their identity, which enhances the privacy and security of their service. This can be of great benefit to you and your customers, as the greater sense of security can increase engagement and business opportunities.

Secure messaging can alleviate the potential privacy concerns of your customers and increase the likelihood of continued engagement.

Conclusion

Businesses that stay ahead of the curve recognize the importance of providing a stellar experience to their customers. It is helpful for your brand affinity to have an online presence that gives your customers something to be impressed with or excited about. Enhancing your website or app with creative and entertaining technological features, whether big or small, can encourage them to stay on your website, become a loyal customer, and even become a brand advocate. Adding a feature to inspire, delight, and excite your customers can help to ensure that they will stay. Take advantage of the latest technology to increase your website’s offerings and reach, including blockchain technology, podcasts, AR/VR technology, low-carbon websites, and the newest social media platforms.

Following the example of these users and making use of these technological features on your website or app can help to create a unique and memorable experience for your customers which can extend the success of your brand.

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