Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially if it integrates with blogs and newsletters that people love to follow. That’s where ThoughtLeaders.io comes in. ThoughtLeaders connects brands with the websites and blogs who publish content that is related to their product or service. Not only does ThoughtLeaders present a novel solution, but their domain name extension of .io helps them to stand out as a leading edge tech firm.Continue reading
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses.
The reason being, it takes a lot more than just a big budget to succeed online. Some of the basic tips include:
- Having a functional website
- Sharing regular industry updates and useful information through blog posts
- Engaging with your users and having an active conversation through social media
- Staying on top of the latest trends
- Boosting engagement through visual content
… and many, many more.Continue reading
A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes to entrepreneurship, it is better learned than taught. Perhaps this is why we have self-made billionaires who dropped out of college.
While we all learn our own lessons through our own experiences, here are 5 important lessons that no business school will teach you.Continue reading
You took your idea and put it together in a business plan. After long, grueling hours or market research, analyzing your competition, coming up with prototypes, you’re finally ready to put this plan into profitable business action.
You even have a plan to raise funds to get your idea off the ground. But… before you proceed any further, you need a name for your startup. Sure, you may have an idea or two but how do you know it’ll work?
Most entrepreneurs consider naming their startup as the most undervalued aspect of their business. On the contrary, this name is going to stick with your business for its whole life. It’s the most valued aspects of your business. You need to get it right from the beginning.Continue reading
One of the most exhilarating things about starting a blog can be picking the perfect domain name.
With literally hundreds of domain extensions (like .com, .club, or .ink), it’s never been easier to get ultra-creative when naming your blog.
So why is it that landing on the perfect domain name can still often be a struggle? Why do many bloggers end up regretting the domain name they originally came up with, and change it months or years later?
The answer lies in what’s going through you mind when you’re learning how to start a blog.
Being ambitious is rewarding and challenging. When you start small, it’s difficult to imagine the path that leads to becoming the next Apple or Amazon. But you try. Being a small business owner isn’t easy. You get too caught up in the daily battles, budget sheets, and market research to take time out and think about the bigger picture. Peter Thiel’s must-read book Zero to One addresses this concept in detail.
Peter Thiel argues that to change the world and to shape the future, we need to think bigger. We need to go from nothing to something, from zero to one. This is where disruptive innovation happens. We need ideas that disrupt industries, create new possibilities and change behavior.
All this sounds motivating, but where do you start?
Because of their size, small businesses are primed for growth. They are not too big for bureaucracy but are big enough to experiment, break rules and innovate.
So, how do you do that? These five steps can help.Continue reading