A Complete Guide: Using Your Startup’s Domain Name To Boost Your Branding

So you’ve decided to take the leap into entrepreneurship. Kudos.

If you’re running a startup, then you know how hard it is to find the right business name and a subsequent domain name that is worthy of the value that you’re providing. What if your name is taken under .com?

When it comes to your startup, the conception of your brand happens with its name. For something that is at the core of your brand’s identity, often entrepreneurs underestimate the importance of a good name.

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3 Useful Things You Can Do With Your Domain Name To Brand Yourself

You’ve just purchased a new domain name. You’ve launched your website and you’re ready to get your name out there. The question is, what are some effective ways to make your new website name known? There is the option of paying for advertising, but if you don’t have a large marketing budget or backing from investors, that might not be feasible. Instead, by applying guerrilla marketing tactics, you can spread the word about your new website for little to no cost at all. Check out these 3 useful things you can do with your domain name to brand yourself.

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Happy 9th Birthday, .co!

In 2015, the internet welcomed 500+ new Top Level Domain endings – new gTLDs – giving people more options to choose from when registering a domain name. In addition to .com, .net and .org, people could choose from anything from .love to .marketing. But even before that, in 2010, there was another alternative to .com that was already making waves in its infancy: .co. In its 9 years being available to the public, .co has become a popular domain name choice for many startups as well as enterprise brands. This post share some fun stats about .co and why you should consider one for your entrepreneurial endeavor.

.co Stats, By The Books

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How ThoughtLeaders.io Is Changing the Online Marketing Landscape

Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially if it integrates with blogs and newsletters that people love to follow. That’s where ThoughtLeaders.io comes in. ThoughtLeaders connects brands with the websites and blogs who publish content that is related to their product or service. Not only does ThoughtLeaders present a novel solution, but their domain name extension of .io helps them to stand out as a leading edge tech firm.

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What it takes for a small business to succeed online

It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses.

The reason being, it takes a lot more than just a big budget to succeed online. Some of the basic tips include:

  1. Having a functional website
  2. Sharing regular industry updates and useful information through blog posts
  3. Engaging with your users and having an active conversation through social media
  4. Staying on top of the latest trends
  5. Boosting engagement through visual content

… and many, many more.

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The lessons business school won’t teach you, but being an entrepreneur will

A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes to entrepreneurship, it is better learned than taught. Perhaps this is why we have self-made billionaires who dropped out of college.

While we all learn our own lessons through our own experiences, here are 5 important lessons that no business school will teach you.

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