Category: Business
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Happy 9th Birthday, .co!
In 2015, the internet welcomed 500+ new Top Level Domain endings – new gTLDs – giving people more options to choose from when registering a domain name. In addition to .com, .net and .org, people could choose from anything from .love to .marketing. But even before that, in 2010, there was another alternative to .com…
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How ThoughtLeaders.io Is Changing the Online Marketing Landscape
Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially…
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What it takes for a small business to succeed online
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses. The…
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The lessons business school won’t teach you, but being an entrepreneur will
A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes…
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Read This Before Deciding On Your Startup’s Name
You took your idea and put it together in a business plan. After long, grueling hours or market research, analyzing your competition, coming up with prototypes, you’re finally ready to put this plan into profitable business action. You even have a plan to raise funds to get your idea off the ground. But… before you…
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7 Tips for picking the perfect blog domain name
One of the most exhilarating things about starting a blog can be picking the perfect domain name. With literally hundreds of domain extensions (like .com, .club, or .ink), it’s never been easier to get ultra-creative when naming your blog. So why is it that landing on the perfect domain name can still often be a…
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Think Big For Your Small Business
Being ambitious is rewarding and challenging. When you start small, it’s difficult to imagine the path that leads to becoming the next Apple or Amazon. But you try. Being a small business owner isn’t easy. You get too caught up in the daily battles, budget sheets, and market research to take time out and think…
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