Three Forward-Thinking Companies Paving the Way with .inc

When most people consider domain names, they’ll reflexively rattle off the classic few: .com, .org, .net, and — you guessed it — .inc. It’s a household name for a reason. Instantly credible and conveniently concise, .inc immediately signals to your viewers that you mean business. You’ve surpassed working out of your buddy’s basement. You’ve made the leap to the big leagues. You’ve incorporated. You’ve invested. You’ve arrived on the stage you were meant to occupy. Now it’s time to announce your show to the world with that glowing marquee of a domain name. That’s the power of .inc: professional visibility amongst an ever-encroaching market.

While there’s no shortage of examples of high-traffic .inc domains from globally recognized brands, we thought we’d highlight a few of our favorite startups that have made a name for themselves with the extension.

1. th.inc

This may be too strong of a start out the gate, but would you look at that beautiful domain name! th.inc!? They clearly thought that one through (ba dum tss). The clever team behind th.inc built their innovative tech company around a domain that clearly highlights their modern approach.

As a tech co that boasts solutions for business to compete in and thrive in a digital world, they have to live up to their own promise by exemplifying to prospective customers that they can do just that. With an impressive domain that no visitor would soon forget, th.inc has quite literally made a name for themselves in the industry thanks to the value and prestige of .inc.

2. self.inc

Another short, snappy, easy-to-remember, and immediately compelling example of domain names at their finest: self.inc is a credit-building tool to help people secure a strong financial foundation. Building credit and building savings used to be mutually exclusive goals. With Self, they’ve created a responsible way for people to build both at once.

When considering Self’s intended audience, the domain resonates even more. Who’s it for? You. Yourself. Your financial wellbeing. Who do you rely on most of all? I’ll let you fill in that blank. When a potential customer pauses to recall the name of that credit-builder site she recently discovered, she won’t have to search long before remembering self.inc. We all trust in ourselves, now, you can trust in Self too. Come on, that’s just good branding.

3. fluency.inc

Any ad agency knows their marketing has to impress from first-glance. It’s what they do! They better be their own branding experts as well. The best domain names drive home that first impression hit — whether through witty wordplay or a perfect match to the brand. Fluency.inc shows the powerful simplicity of that perfect match branding, offering a clean, concise domain name that leads to an equally compelling site.

Anyone typing Fluency.inc into their address bar knows their headed to a reputable company. You may know absolutely nothing about the brand or industry. You may have no idea what to expect. But upon seeing Fluency.inc, you’re immediately intrigued and awaiting professionalism. Sometimes it’s that simple: a web address that signals to the world you are resolute in your commitment to your craft. With a .inc domain, you’ve already achieved your hook.

Take the leap. Get .inc at its best price yet.

Now, you can get .inc for 50% off. And stay tuned for an even bigger price drop this coming weekend. If you’re serious about your business, enhance your digital presence with the domain that shows you mean it.

Seven uses of new technology to make your online presence more memorable and modern

In collaboration with Team XYZ

Seven uses of new technology to make your online presence more memorable and modern

Today’s online shoppers engage with countless brands every day. Utilizing technology and adding special features to your online presence can help make your brand cut through the clutter and create a lasting impression in the minds of your audience. Enhancements to your online presence can make your brand’s personality shine through, help you communicate your offerings, and create a memorably enjoyable user experience. Delight your audience and they may even choose to spread the word about your brand or business with friends and family.

In today’s digital landscape, using the latest technology is one of the best ways to stay ahead of your customers’ needs. That’s the reason we’re sharing how to stay ahead of the curve by enhancing your online presence with technological features, as part of this year’s XYZ Quarterly theme of Staying Ahead of the Curve with .XYZ. We’ll offer you seven helpful technological ideas that you can use to create a lasting impression on potential customers, as well as seven .xyz websites that serve as prime examples of these tips.

Tip 1. Feature collectible NFT badges to build excitement for your event or product launch

Feature collectible NFT badges to build excitement for your event or product launch

Brands and businesses in various industries are finding innovative ways to utilize blockchain technology, including creating digital assets for fans and customers interested in growing a collection of NFT badges. Blockchain platforms like Ethereum create a verifiable public database that can be used for tracking event attendance. You can create an event or product launch that provides attendees with a collectible NFT badge that tracks participation and provides an opportunity for your customers to start, or add to, their collection. This NFT badge can serve as a unique and branded digital promotional product that your customer can have forever. Promotional products can also generate increased brand awareness and recognition of your business. A custom NFT can spark curiosity and drive new customers to your website to learn more.

POAP.xyz

POAP.xyz is an example of a platform that can help your organization provide unique collectible NFTs to delight your customers. The platform is a decentralized application, also known as a dApp, which helps clients create NFT badges to be collected for attending activities and events. POAP.xyz claims that a collection of their custom NFTs is the best way to keep a visual diary of your life events. You can use POAP.xyz to create a memorable and technologically advanced experience for your customers by allowing them to earn a POAP badge at your next event. Collectors can store their branded badges online to be viewed and admired, potentially introducing viewers to the branded organizations. We found a POAP collector who has obtained over 500 badges by participating in virtual events such as Pride parades, reggae dance parties, art releases, and even the launch of xDollar, a new cross-chain cryptocurrency lending platform. POAP.xyz uses blockchain technology and NFTs to help enhance their client’s event and generate more brand awareness.

Using blockchain technology to create collectible NFT badges for your events can provide your customers with a truly unique and modern memorable experience.

Tip 2. Create a podcast for your business

Create a podcast for your business

As our desire for new and exciting entertainment options continues to grow, the podcast format is still becoming increasingly popular. A podcast is an episodic audio program that listeners can stream or download to their computer or preferred device for easy listening. This type of audio content can allow your customers to listen to interviews from your founder, the story behind your latest launch, or discussions about your events while they’re at the gym or driving to and from the office. Starting a podcast for your business can reach your customers in a new, more intimate way. As traditional marketing channels are carefully curated, podcasts can be incredibly casual and spiked with real personality. Customers can opt in to listen to your podcast regularly, which can educate your customers about your products and services and keep your brand and your website at top of mind.

SpiritGuideSociety.xyz

SpiritGuideSociety.xyz is an example of a brand that created a podcast to extend their educational and entertainment value to a larger audience, and forge a more intimate connection with their followers. The Spirit Guide Society is a community developed by the Seven Grand bar group of Los Angeles, CA. For nearly a decade, popular global spirit brands have been visiting the bar group (Seven Grand, Caña Rum Bar, Las Perlas) to teach whiskey, rum, tequila, and mezcal enthusiasts about the drinks that they love. In 2018, SpiritGuideSociety.xyz began sharing that knowledge in podcast form. Episode topics include discussions with representatives of leading liquor brands, mixology lessons from their own roster of bartenders, and recordings of the group’s live tasting events. Since its debut, their podcast’s Instagram following has grown to nearly 11,000 followers! Comments from followers range from positive reviews of their events, questions about their featured spirits, and shared excitement about upcoming episodes. SpiritGuideSociety.xyz’s podcast listeners can learn more about their favorite spirits directly from brand representatives and gain increased awareness of the Seven Grand, Caña Rum Bar, and Las Perlas bars in Los Angeles.

By extending your educational offerings to a larger audience with the creation of a podcast, your customers can learn more about your brand’s backstory and gain a stronger understanding about your products and services.

Tip 3. Incorporate the latest in AR and VR technology

Incorporate the latest in AR and VR technology

The engaging addition of augmented reality (AR) and virtual reality (VR) technology can fascinate your audience and take their user experience to an interactive new level. AR is the use of text, graphics, audio, and other virtual enhancements integrated with real-world objects, like the appearance of a new table in your dining room when looking through your phone’s camera. VR, on the other hand, is the technology that uses software to produce images and sounds to create a virtual landscape. AR can place virtual items in your customer’s actual surroundings, and VR can place your customer in virtual surroundings. AR and VR can be especially helpful for businesses and brands that conduct a fair amount of online sales. With AR and VR additions like interactive dressing rooms, virtual color renderings, online customer support, and 3D details of your product, your customers can better understand how a product is going to look and feel in their space. Providing this increased understanding of your product to your customers can inspire them to make a purchase with confidence.

Lune.xyz

Lune.xyz is a Poland-based digital marketing agency that helps their clients apply this technique to their websites. They specialize in the use of interactive, cutting-edge AR and VR technology to connect consumers with products. Their clients can delight their website visitors with interactive applications and games, pyramid holographic visualizations, interactive mappings, and more AR and VR tools to build consumer trust and promote their ideas. When a brand’s customer is shopping online for a chair and AR technology can show them how it will look in their living room simply by aiming their phone’s camera, it can increase customer confidence in the purchase and leave minimal room for disappointment. When a virtual tour of a brand’s showroom is available through VR technology, a customer can be inclined to see more of what you have to offer from the comfort of their own living room. AR and VR technology like this create a highly interactive and engaging experience for customers that can leave a lasting impression and generate a lot of discussion. In fact, global consumers listed AR/VR as the top technology they’re seeking to assist, amplify, and augment their daily lives, according to a Nielson IQ Global Survey

Utilizing interactive AR and VR technology on your website can enhance a visitor’s experience, extend their stay on your site, and increase your chances of earning a loyal customer.

Tip 4. Develop a low carbon website

Develop a low carbon website

Customers today are paying more attention to the environment and sustainability. Your company or organization may already be making sustainable efforts in your business model, but you can take those efforts a step further with a low carbon website. With electricity powering data centers, computers and smartphones, energy consumption and emissions from the internet are rather sizable. Approximately 1.6 billion tons of greenhouse gas emissions are produced in the manufacturing and running of digital technologies. Developing a low carbon website can reduce your website’s carbon footprint. A low carbon website is one that uses limited energy-consuming resources, including typefaces, logos, and high-resolution images. Your efforts may leave a lasting positive impression with your environmentally conscious customers.

MADC.xyz

MADC.xyz is an example of a sustainability-minded business that furthered their efforts with the development of a low-carbon website, hosted by a green hosting company. Miguel Ángel Díaz Camacho (MADC) & Partners is an international architecture firm established in Madrid, Spain who assert they operate under a succinct philosophy: “Design without sustainability is no longer design.” To extend their sustainability efforts, they designed their website using energy-reducing efforts with the intent of low environmental impact. They chose a green hosting company that uses renewable energy to power the data centers it uses. To limit their use of energy-consuming resources, MADC.xyz’s website is absent of custom typefaces. Visitors of MADC.xyz will instead see the default typefaces of their browser, a sans serif and a serif font. MADC.xyz also limits the usage of high-resolution color imagery on their website. Their website features black and white imagery, with an interactive option that lets visitors temporarily view full-color versions. MADC.xyz is demonstrating their commitment to sustainability and have positioned themselves to leave a lasting impression on visitors of their website.

Aligning your online presence with your brand’s sustainability efforts through a low carbon website can intrigue, impress, and inspire your customers, as well as better serve our planet.

Tip 5. Utilize the latest in social media platforms that may resonate with your target audience

Utilize the latest in social media platforms that may resonate with your target audience

Social media marketing can help increase brand awareness, brand loyalty, and increased traffic to your website. Customers also enjoy the engagement aspects of social media, and can respond favorably to personalized responses to their comments and messages. Embracing the latest social media platforms that most resonate with your target audience can excite your viewers and demonstrate your adaptability as a brand. One new platform is TikTok, a video-sharing social networking service. Another example, Clubhouse, is an audio-only social media app where users can communicate in chat rooms that can accommodate thousands of people. Sharing content that is entertaining, educational, and engaging on the newest social media platforms can help spread your brand’s message and route your audience back to your website.

ForceofNature.xyz

ForceofNature.xyz is an example of an organization that has embraced the latest social media platform aligned with the interests of their target audience. This youth-led non-profit organization is dedicated to helping fellow young people realize their change-making potential in the face of climate change. Initially sharing their informative climate change posts on Instagram and Twitter, ForceofNature.xyz has created a TikTok account to stay on top of the latest popular social media platform enjoyed by their target audience. In the months they’ve been active they’ve even used the platform to launch efforts to recruit a climate-minded content creator. They have shared clips of speeches from their founder, Clover Hogan, focusing on topics such as intersectionality when promoting environmentalism as well as clips of discussions they’ve had with featured guests, such as environmental lawyer Farhana Yamin. Joining this new, widely-adapted social media platform to share an inside look at their organization can inspire viewers and drive them to ForceofNature.xyz to learn more.

Using the latest technology in social media can help you reach and engage with your target audience. 

Tip 6. Use 3D printing to make customized items

Use 3D printing to make customized items

One way to truly set your business apart is to offer your customers the ability to modify or customize your offerings to meet their specific needs. Many customers love a one-of-kind customization. Your ability to offer exactly what they want can leave a lasting impression on your customers, which can lead to repeat business. For example, if your business sells sunglasses, you can delight your customers by providing the option to add a special emblem or message in the design of their choice to the pair they order. You can achieve the specially ordered request with 3D printing. On-demand manufacturing, also known as made-to-order, is a production model when products are only made as they are ordered. 3D printing is relatively fast, and makes on-demand manufacturing, regardless of order size, extremely accessible.

Womp.xyz

Womp.xyz is an example of a 3D printing studio that can help your business provide unique customizable offerings to delight your customers. This Brooklyn-based business aims to bring 3D technology to the masses. With their personalized service and DIY 3D modeling approach, any organization can transform an idea into a 3D reality. Starting a project for your customer is simple. Just send a description of the desired object’s form and function, and Womp.xyz’s custom software will generate a 3D model you can preview and modify. Once your 3D model is finalized, you can select from over 80 materials to be used. 3D printing studios like Womp.xyz can make it quick and easy to provide customized, unique options for your customers, which can leave a lasting impression.

Using 3D printing to provide customized offerings to your customers can make your business stand out.

Tip 7. Send more secure messages with blockchain technology

Send more secure messages with blockchain technology

Making efforts to increase security when messaging can provide peace of mind to your customers. Electronic messaging like email, live chat, and SMS texting are increasingly popular modes of communication between businesses and customers for their efficiency and immediacy. Authentication and security concerns also continue to grow as new security threats surface. Studies indicate that over 90 percent of global online users have had at least one significant concern about data privacy. The decentralized nature of blockchain technology can allow users to exchange messages while preserving a high level of security.

Mailchain.xyz

Mailchain.xyz is an example of a platform that can help your organization securely send email-like messages on various blockchain protocols. This decentralized application encrypts email messages so that only the recipient can decrypt and view them. Mailchain.xyz allows users to send and receive HTML messages, including messages with media. The platform’s services included sending strongly encrypted messages, managing payments, and handling internal support requests, but the most comforting aspect is its decentralized nature and enhanced record-keeping ability thanks to blockchain technology. Mailchain.xyz can use records logged in the blockchain to verify transactions and the parties involved without needing to know their identity, which enhances the privacy and security of their service. This can be of great benefit to you and your customers, as the greater sense of security can increase engagement and business opportunities.

Secure messaging can alleviate the potential privacy concerns of your customers and increase the likelihood of continued engagement.

Conclusion

Businesses that stay ahead of the curve recognize the importance of providing a stellar experience to their customers. It is helpful for your brand affinity to have an online presence that gives your customers something to be impressed with or excited about. Enhancing your website or app with creative and entertaining technological features, whether big or small, can encourage them to stay on your website, become a loyal customer, and even become a brand advocate. Adding a feature to inspire, delight, and excite your customers can help to ensure that they will stay. Take advantage of the latest technology to increase your website’s offerings and reach, including blockchain technology, podcasts, AR/VR technology, low-carbon websites, and the newest social media platforms.

Following the example of these users and making use of these technological features on your website or app can help to create a unique and memorable experience for your customers which can extend the success of your brand.

Start building your modern website on a .xyz domain for only $0.99.

Price Increase on .com Domains: What You Need to Know

If you haven’t heard already, we don’t want you to be surprised, so here’s the deal:

Starting August 31, 2021, at 9:00 PM Pacific (September 1, 2021, at 4:00 UTC), .com domain prices are rising 7%. 

We know, no one wants this news. If we could change it, we would, but this one really is out of our hands.

Why is this happening?

Verisign (the registry that owns .com) struck a deal with ICANN (the Internet Overlords) to allow for the increase of wholesale prices by 7% this year and each of the next three years. So by 2025, wholesale prices will likely be set at $10.26. 

What does it mean for you?

Well, at Porkbun, we sell .com domains at cost — meaning we do not make a profit, so that we can stay competitive by giving you the best price. (All registrars handle pricing differently; this is not the case everywhere! If you want more insight into the complexities of domain pricing, check out our handy pricing explanation for additional context.)

As far as this .com increase goes, here’s what you need to know:

1. Come September 1st, .com registration prices will increase from $8.58 to $9.13 (and it’s not our fault!).

2. To save money and avoid the pending increase, renew your .com domains now. You can still register, renew, or transfer .com domains at $8.58 until September 1st. 

  • If you’ve invested in .coms, renew in bulk. 
  • If you’re not planning to switch up your domain any time soon, lock in today’s prices by renewing for years ahead. The max renewal period allotted per domain is 10 years. 
  • If you’ve been eyeing a .com for awhile, buy now before the price change goes into effect.

3. If .com domains feel overly been-there-done-that, then feel free to disregard this PSA. Instead, choose from our extensive portfolio of creative, low-priced domain names. Ha, take that Verisign! …Just kidding, we’re still friends!?

How to Submit Your Website to Search Engines: Beginner’s Guide

So, you’re ready to publish your website! You’ve done your research, thoroughly mulled over your content, and are on your way to establishing a cohesive brand. Overflowing with excitement, you hit that publish button (!!!) and immediately expect to see your website appear in Google. That’s how it works right!? Well, maybe, but it isn’t a guarantee.

Search engines first have to “crawl” and “index” your site — simply the process of analyzing and categorizing your content — in order to include yours in relevant search results. This process will happen automatically in time, but to expedite and ensure results, you’ll want to manually submit your site to each search engine. 

Our partners at .US domains have put together a beginner’s guide to walk you through each step in the site submission process. Read on to get started.

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From our Partners at .US Domains

Search engines are the largest source of traffic for most websites, especially if you’re running a new venture. Think about it: if you’re a brand new, local jewelry shop, customers are more likely going to type in “local jewelry store” or “jewelry stores near me” instead of your actual business name. That’s why it is important to make sure that these website giants can easily identify and list your site pages in search results.

While most search engines can automatically find your website thanks to built-in bots, submitting your site manually will help you get discovered by search engines much faster.

Especially if you’re a new business owner aiming to boost your company’s online presence, getting listed on search engines is basically a free marketing move. This will save you from having to spend on online ads. Leverage the power of organic search. 

Let’s get started.

For the sake of simplicity and practicality, we’ll start with how to get your site listed on Google, the largest and most important search engine of all. More than 90% of the world uses Google for search engine purposes. That’s a stat that simply cannot be ignored by business owners. If you haven’t already, reserve your business domain now to ensure you land a short and memorable URL for your business.  

Submitting your website to Google

If you’re launching a brand-new site, first visit the Google Search Console and follow the steps to verify that you own the site. Google will require you to add a small snippet of code to your site to prove ownership. Once you’ve verified your site on the Google Search Console, follow these next steps:

  1. Index new pages. Log into Google Search Console and select “URL Inspection” from the left side menu. Add your specific URL string to get Google to crawl your new page.  
  2. Then click enter and select “Request Indexing.” After Google processes the URL, it will say “Indexing requested.” 
  3. Click “Got it” and give it a few hours to complete the process.

This is a beginner’s approach to submitting your website to Google. If you need additional resources, visit Google’s guide to submitting a site

Creating a Google Business Listing

Once you’ve added your website to the Google Search Console, you will also want to create a Google Business Listing for your property. Google My Business is a core element of SEO, especially for brick-and-mortar business. Think about those “coffee shop near me” searches. In order to ensure your business is included in local search results, create (and maintain!) an accurate and up-to-date Google Business Listing. Thankfully, Google has made this process quick and painless for busy business owners. Steps include:

  1. Set up a Google account (if you don’t already have one).
  2. Sign into the Google Business platform.
  3. Follow the steps to enter your business information including: Business Name, Address, Phone Number, Website and Hours of Operation.
    1. Note: If you are an online only business, you can leave the address field blank, and check “I deliver goods and services to my customers” and then check the box for “Hide my address (it’s not a store)” option that appears below.
  1. Choose your geographical service area and business category.
  2. Then click “verify.”

After verifying your business, be sure to optimize your listing by adding photos, video, and a thorough business description.

Once you’ve gotten your website on Google, be sure to get on the other major search engines as well (including Bing, which is powered by both Yahoo and Microsoft). 

Submitting your website to Bing

Similar to Google, the process to submit your site on Bing is even more streamlined. If you’ve already verified your website via the Google Search Console, simply import the work you’ve already done.

  1. Log onto Bing Webmaster Tools, then click “Get Started.” You can verify your website using the Google Search Console Option or re-verify manually through Bing.
  1. Once your site is verified, log back into your Bing Webmaster Tools account and go to “Configure My Site.” 
  2. Select “Submit URLs.” 
  3. Paste in the individual URLs into each line, then click “Submit”

Remember that it can take a few hours or even a few days to get indexed. But it’s worth the wait, and well worth the benefits.

Most importantly, to get indexed and stay indexed in a search engine’s results, make sure you are creating high-quality and purposeful content. Anything subpar will be marked as spam.

Ready to get started!? If you’re looking to launch your first site, make your message count with right extension. Secure your perfect domain today. 

How Much Does a Domain Name Really Cost?

At Porkbun, we’ve always strived to provide industry-low pricing consistently and transparently. But domain industry pricing as a whole can be confusing. In this post, I’ll explain not only how the domain industry pricing model works, but how we provide exceptional value you can trust at Porkbun. 

We haven’t seen a post like this elsewhere from our friends in the domain industry, so we hope it’s informative. Contact us on social for any additional questions!

SPOILER

Renewal pricing. The most important consideration is to check renewal pricing when you’re buying a domain.

Porkbun has the lowest renewal prices on more of its supported TLDs than any other registrar.

Of course with every domain we provide first-class support as well as tons of free services, (Whois Privacy, SSL certificates) affordable hosting, and website tools. 

How Domain Industry Pricing Works

The domain industry is regulated: the registry is the wholesaler and the registrar is the retailer. 

For example, the registry for .com is a company you’ve perhaps never heard of, Verisign, which has the exclusive contract to manage all .com names. Your favorite registrar, Porkbun.com, sells .com domains to consumers, paying Verisign the price that it has set for each name and setting our own retail price. The difference between the registry’s wholesale price and the registrar’s retail price is the retail markup aka registrar profit (for .com, ours is often $0). 

First Year Discounts and Renewals

Since registries don’t have customers themselves (remember, they’re only allowed to do wholesale), they don’t have many ways to get consumer attention. They need to work with registrars, including the most exceptional registrar in any known dimension, Porkbun.com. 

Registries have one effective tool: first-year pricing. This is one of the few ways they can make their product shine and sparkle on registrar sites. Most registries offer first-year discounts, and the registrar passes on those discounts. That’s why you’ll see lots and lots of first-year sales when shopping for domains. 

Renewal discounts are generally not as common (due to industry regulation). So, if you’re buying a domain that you plan to use, build, or invest in, pay attention to the renewal price! That is the actual cost of the domain you’ll be paying every year. At Porkbun, we pass on first year discounts to our customers, and we also transparently show you the renewal price. We think this is the best way to save you money and allow you to make the right decision. Some domains are certainly worth the higher renewal pricing, just be aware of your options and consider your plans when making your decision!

Price Increases 

Most price increases are likely due to registry decisions and not registrar decisions. Different registries have different contracts but all pretty much have the ability to raise prices over time. Generally speaking, registrars also have the ability to raise prices but in our experience most price changes are a result of registry updates.

There are hundreds of domain options, and so while registry price increases remain relatively rare, they do happen. Verisign, the .com registry, recently raised prices and has won approval to do so over the next three years. It’s reasonable to believe that other registries that have similarly priced domains could adjust their prices upward as .com increases in value.

Our Approach at Porkbun

We currently, and historically, have sold .com, .net, .org domains at cost. That means at the cost we pay the registry + fees we need to cover, such as regulatory taxes and card processing fees, without any profit for ourselves.

We do this to stand out in a competitive market.

When we mark up other, standard domains, typically the most we do so is $1 + those fees. We often do less than $1.

Once again, we do this to stand out in a competitive market. We are successful and growing thanks to our growing base of customers, not  the markup we charge them, so tell your friends about us! 

We try to have the lowest registration price whenever we can. This often involves registry deals, some of which are not always offered to us. Since renewal pricing is more regulated with fewer secret deals, we almost always have the lowest renewal pricing. 

Add-ons

Another quick thing to consider is if you will be paying for WHOIS Privacy or SSL certificates for your domains. We offer those for free. We’re glad that free WHOIS Privacy is now more commonplace, but we were one of the first registrars to offer it. Why? Because it was always the right thing to do, even before privacy laws forced even the big registrars to get more creative in how they charge consumers for it.

More than Pricing

At Porkbun, we want to be affordable, but not cheap. 

We want to have incredible customer support, and we do every day of the year via phone, chat, and email. 

We want to offer cutting-edge products, and we have some of the most innovative offerings around, such as our free, easy wordpress. 

We want to have fun at work and with our customers, and, well, you saw the pig butt, right?  

It gets more confusing?!

I hope that clears up some of the mystery in our industry. I know many companies in the industry have made it intentionally hard to understand pricing practices, so we’re glad to try to level with you. But, nothing is simple in the domains industry. Here’s a few other oddball factors which can influence domain pricing. Tweet or message us if we can add more to this article!

  • Premium Names
    • Registries can designate names as premium names. Those names can have high registration and renewal pricing, or sometimes just a high registration price. They can be really high, enough to make you want to tap your screen and ask aloud, “really?” But sometimes, those short or highly desirable domain names make perfect sense for your business or project. Registrars tend to mark these up as a percentage rather than a dollar amount. That’s how we do it too, and it’s still a reliably low markup.  
  • Marketplace
    • A registrant, the person that already registered a domain, can sell the domain to another person. In this case, they set the price and make it available via a number of platforms made for this purpose, including the Porkbun Marketplace
  • “Free .com domain”, bundles, and more. 
    • We’re pretty sure a free lunch exists (interested in a timeshare?) We know that a free .com does not. In most cases, you’re getting a “free .com domain” because you bought an annual hosting package or some other hosting product that was expensive enough that the company selling it just rolled the .com domain into the price of purchase. As always, pay attention to the renewal costs — sometimes those free domains renew with a non-hidden additional charge! 
  • Country Codes
    • Think we explained this incredibly confusing, weird world of domains pretty darn well? Thanks! But BOOM, just like that, country-code top level domains — those ones that end in two letters like .us, .io, and .co— throw a wrench in it, because THEY HAVE NO RULES! Since they are national assets, they are not regulated like other domain companies. Any country can just make up pricing rules, and trust us, they do. 

7 Visually Compelling .Cloud Domain Names that Stand Out in the Digital-First Economy

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Over the past year we have seen digital innovation take center stage as we continue to transform into a digital-first economy. One of the popular domain extensions leading that digital race is .cloud. Is .cloud for startups? Yes. It is for household names? Yes. Is it for nephologists!? Obviously, yes!

Check out these 7 modern businesses using a .cloud domain name to highlight their innovation. 

Power.cloud 

powercloud is the energy industry’s leading platform for simplified processing and billing services. Say goodbye to inflexible and outdated IT and hello a new energy standard you won’t soon forget.

By combining the strong keyword such as “power” with the domain .cloud, the brand successfully created a pretty unforgettable domain name — one that sounds like a modern-day superhero and packs an energizing punch! POWERCLOUD! BLAM!

Blue.cloud

A global leader in cloud solutions with an exceptional focus on innovation, blue.cloud helps enterprises migrate to the cloud. They offer the full sweep of services to simplify, modernize, and digitalize businesses.

As far as domain names go, blue.cloud is short, memorable, and comes with a satisfying visual (a sweet little blue cloud drifting by simplifying all your operations). Plus, the color blue in the tech world has come to be associated with trust and intelligence. Think of all the leading tech brands you know well, there’s a good chance blue is at least part of their logo (and if not, just think of another so my point still stands). I could lead you down a lengthy road of reasons why brands often opt for blue, but I’ll leave that for another post.

All to say — blue.cloud is a noteworthy domain that hits all the industry marks with just two compelling words.

Screen.cloud

ScreenCloud provides digital signage for smart organizations. Makes sense right? Digital screens. ScreenCloud. We love to see it. Insider knowledge: screen.cloud was the first ever .cloud domain to go live back in 2015 as part of the .Cloud Registry’s pre-launch campaign.

Watching this early stage startup transform into a sustainable and global business shows just how far the right domain name can take you. They weren’t afraid to select a new top-level domain over a more traditional domain choice, and for them, it definitely paid off!

Alchemy.cloud

Alchemy is an enterprise SaaS company that develops software to help modernize the specialty chemicals industry. As a company that powers the digital lab of the future, a modern domain name was a must. 

Here’s another example of combining a powerful keyword with a tech-forward domain extension like .cloud to create a highly memorable domain name. As a company that accelerates digital transformation in the chemicals industry and is built on modern technology such as AI, Alchemy.cloud is equal parts magical and modern. Cue the bubbling beaker.

Reporting.cloud

ReportingCloud enables developers to create documents with simple HTTP requests. We love to see .cloud leveraged for the developer audience.

ReportingCloud is the brainchild of Text Control, a leading vendor of word processing and reporting components for Windows, web and mobile development technologies. As a SaaS product specializing in reporting and templates, it makes perfect sense to brand their product Reporting.cloud. Simple, straightforward, and highly effective — that’s what the best domain names are all about! 

Tldr.cloud 

This one is for all our internet-lingo-savvy folks (and Reddit aficionados). We had to include one objectively fun domain name into the lineup, and tldr.cloud was our top pick. 

For those unfamiliar with the acronym, “tl;dr” (with or without the semicolon) is internet speak for “too long; didn’t read,” used to signal a summary of the original lengthy post.

Tldr.cloud has morphed this Reddit-born concept into a browser extension that offers concise summaries of the day’s top news. Now that’s one domain name that just makes perfect sense.

tl;dr: Cool name for a cool site.

Golf.cloud 

Here’s another promising personal app that‘s currently in beta. Golf.cloud is your all-inclusive clubhouse for everything golf — including stats, analytics, coaching and news. That’s all we know for now! But we’ll definitely be keeping our eyes on this one. Did someone say, “Fore”!?

Your Domain for Digital Transformation

Whether you’re looking to start your own .cloud enterprise, or just browsing for general domain tips, hopefully you now know right where to start. That button below awaits 😉

Creative Strategies For Naming Your New Company

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You have a marker in hand and a whiteboard in front of you, yet you’re completely stuck on what to name your new business. Don’t let the blank canvas overwhelm you. Here are some tools and techniques from our partners at .biz domains to help you name your next big business idea. A couple of pointers before we get started: 

First, don’t brainstorm alone. It’s tempting to be a lone soldier and keep your ambitious goals close to your chest. But having a select number of trusted people to bounce ideas off of will open the floodgates. Involve your team or close friends with creative prowess. 

Second, the web will be your best tool. That doesn’t mean you have to do away with your trusty whiteboard (or napkin) but do leverage the web for endless creativity. 

Now, let the brainstorming begin:

Dust Off Your Dictionaries and Thesauruses

Well, thanks to the Internet, just go to both websites and save yourself some page-flipping. Before arriving at your brainstorming session, make sure everyone, including yourself already has a working list of ideas and terms. As each person shares an idea with potential, have the following websites ready: Thesaurus.com and Dictionary.com and Google.com. These easy search sites can help you arrive at a plethora of synonyms and related words for your brainstorming session. If you come up with a business name, Google it and see what comes up. Is the business name already taken or trademarked? Is the domain available?

From Google To Glossary

Every industry has its own set of lingo and jargon. Let’s say you’re opening a new seaside bar and want to appeal to surfers. You make a mean fish and chips and can whip up great happy hour drinks, but you don’t have a clue about surfer-talk. Before settling on calling your beach bar something lame like Cowabunga or Hang Ten, you can Google “Surfing Terms” or “Surf industry glossary” or “Surfer’s lingo” or “surfing slang.”  You’ll find an abundance of terms like Grey Belly (an experienced surfer) or Endless Summer (a classic surfer’s movie). Surfer’s Endless Summer already sounds much better than Cowabunga. 

Envision Board It

We’ve all heard of vision boards for your life goals. No, you don’t have to start cutting up magazines and quotes to envision your business name. Instead type your business ideas into Google Images or Canva or any stock photo site. What kind of images come up? The photos of scenes and subjects can help spur further creativity. 

Get Outside!

As much as a roundtable in an office seems like the traditional setting for creating the biggest of ideas, naming a business is something that will require more time, heart and soul. A catchy, memorable name can determine so much about your company’s path, so it’s something that should not be done hastily. While the web can be your best friend, bring yourself to step away from the conference room and laptop, and immerse yourself in the real world. If you want to start a clothing company, walk the malls or an outdoor bazaar for inspiration. Sometimes even a nature walk or long drive can also help clear your head.  

Back To The Drawing Board

Ah, so you’re back to that vast whiteboard. Boil down the best ideas from group brainstorming sessions and check which names are not yet taken. Which results spoke to your gut as the business founder? And because your company’s digital presence is more important than ever, consider which name options might work best for web, social media and search engine optimization purposes. This includes looking into the domain name availability. Nothing is worse than landing on the perfect business name only to find the domain is already taken. A short, memorable domain name will be key to driving traffic (and business) to your store. Consider domain extensions that can grow with your business like .biz. 

Factoring these items can determine so much about your business’ future, from branding, to web domains and of course, how easily a customer can find you online. Now, get started!

By our partners at .biz domains

The Small Business Guide to Content Marketing

By our partners at .us domains

The “content is king” adage isn’t going away anytime soon, and there’s a good reason for that – content marketing works! Large corporations and hot tech startups leverage this marketing approach often. But small business owners can benefit just as much, if not more, from content marketing efforts. 

What is content marketing exactly?

Content marketing is a category of marketing that focuses on the creation and distribution of quality and relevant content. Think of it as a way to connect with your customers in an authentic and relevant medium, to form a genuine relationship. You are offering your customers value, perhaps solving a problem they may have and you’re making a lasting connection in the process. Interested? Read on to discover industry insider tips from our partners at .us domains, and get this strategy working for you. 

When starting a content strategy, focus your attention on your immediate products and services. You don’t need to reinvent the wheel or conduct massive hours of research. Think about what you do every day, knowledge that may seem second nature to you could be very valuable to your target audience. 

Let’s say you’re a local pie company. A great idea is to share quick blog recipes like “how to create an easy pie crust,” or “the perfect whipped frosting in under 10 minutes.” 

What about a small social media agency? Create a cool infographic about “how to make your Instagram page look beautiful.”

Interior designers should consider creating a video series featuring instructions on simple ways to spruce up your home. 

You get the idea. Strategic content empowers businesses to share their brand story, enlighten their audience and establish themselves as industry experts.

Here are a few tips to keep in mind as you get started:

1) Keep content valuable and engaging.

Sit down and brainstorm ideas and blog topics that you can confidentially speak to as a small business owner. Think about educating your target audience and answering their most pressing questions. Quality blog content should position you as an expert in your field.

Plus, quality content written about your business, products and services, provide natural keyword relevancy to help boost your visibility in search rankings. 

2) Go beyond the blog.

Create resources that can help you gather information about your customers. This might require more in-depth, specialized content like whitepapers, checklists, and guides that can help your audience learn more about your industry, company, and services.

Also, think of going beyond the written word. Our smartphones have become great tools for recording high-definition quality video, so consider posting an instructional video to your website and/or social media channel. Give locals a video tour of your new brick-and-mortar. Again, get creative as video has become a dominant digital medium and an effective way to keep people engaged. 

You don’t need to be a big company with a massive ad budget to create these resources. Small business owners often underestimate themselves. If you’re a local florist, for example, think of creating a seasonal gardening guide. If you’re a nutritionist, consider creating a keto recipe booklet. These helpful resources might entice your customers to trade in their contact information for your valuable, gated content (see more below). 

* Because this type of content is more resource intensive, consider gating these resources behind a contact form so you can collect your customer’s names and contact information for email follow-up and building your newsletter list. This means, visitors will be required to enter the contact information in order to download your content.

3) Let the small business marketing campaigns begin.

Once you gather your leads’ information you can engage with them further, be it to alert them about a sale/deal, product launch, fundraiser, etc. For example, if you capture a customer’s email, you can store it in your customer database. Then, when it comes time to build a newsletter or e-mail marketing campaign, this customer will automatically be among the subscribers, and up to date on all your business has to offer, especially when it comes time for a sale.

As you create these emails, just be sure that each has one call to action that leads recipients back to your website to engage with you further or prompts them to schedule a call. A critical step for any email marketing campaign to work is to ensure you are sending from a business email account. This is not the time to leverage your @gmail or @hotmail personal address. If you haven’t already, secure your custom business email address with a domain as unique as you.

4) Bring your content to social media.

While blogs, whitepapers and videos will result in a resource-rich business website, you must also think of larger distribution. In addition to e-mail campaigns, look to social media as a great (and usually free) vehicle for sharing your small business content. 

Post and share any new blogs or content pieces on your social channels to draw more eyes (and potential visitors) to your content-rich website.

5) Be consistent.

Whether you start small with a free blog or have a long-term plan of building up to a gated e-book or podcast series, make sure you’re consistent in the publishing, sharing and distribution of your content. In other words, don’t leave your audience hanging. Think of a packaged content series that covers a given topic in depth. 

Also, as an entrepreneur, time management is everything. Allocate a set number of hours each week to content creation. 

6) Be authentic.

Again, content marketing is an indirect form of advertising because it’s encouraging the business and the customer to form a connection beyond the transaction. As business owners we invest so much time to convince people to buy your product, but if we invest time and effort in educating and helping them to solve problems, overtime you’ll build greater brand loyalty, which is absolutely priceless for small business survival. 

Looking to launch a new blog site?
Get online with a domain as unique as you are.

The .art community reached over 100K members!

The .art domain zone, created for professionals in the art world and the creative community, confidently entered 2021, passing the mark of a hundred thousand users. 

There is continuous innovation happening in the .art domain zone. We’ve selected some of our top .art stories that will hopefully motivate you to get creative or bring inspiration for your hobbies. 

1. Crypto artist Matt Kane released his record-breaking Bitcoin-based artwork priced $100K on volatility.art. 

Chicago-based artist Matt Kane began a classical painting career before moving to IT. He combined his skills and became a “creative programmer”. Kane’s Right Place & Right Time, 2020 work is programmed to reflect Bitcoin’s price volatility. The work and the domain volatility.art, on which it was created, were sold to a private collector TokenAngels for over $100,000. 

2. The circa.art, a project that supports the creative community suffering from the pandemic by raising money through charity sales, appeared recently on the iconic Piccadilly Circus digital billboard. 

All the legendary brands such as Coca-Cola, Kodak, eBay, Nescafé, Hyundai, L’Oréal Paris, McDonald’s, and many others have marked this London’s central tourist location. Since October 2020, visitors and residents of the capital can regularly view a new circa.art’s monthly video of a work by a renowned artist on sale. Artists such as Ai Weiwei and Patti Smith have already taken part in the project. The artworks on view are available for as little as $100. 

3. .art received a patent for its unique ART Digital Twin solution. 

The past year has become significant for .art in terms of innovation. The domain zone received a US patent for a developed method of storing and identifying objects using additional Whois fields, launched as “.ART Digital Twin“.

 4. The Observer lists .art founder Ulvi Kasimov in the Top-50 Arts Innovators of 2020.

The Observer, a leading international publication, has released its newest edition of Arts Power 50. The founder of the domain zone, Ulvi Kasimov, was included in the list among the most influential artists, curators, heads of museums and non-profit organizations, politicians and innovators operating in technology related to art. 

5. .Art’s charitable project “Flowers for Medics” goes viral. 

.Art zone co-founder and a trustee of the Multimedia Art Museum (MAMM), Reikhan Kasimova, launched a charitable project titled Flowers for Medics amid the rise of the pandemic in 2020. Together with MAMM, .ART launched an exhibition of works submitted within the framework of the project. A sold-out charity auction to support medical workers and artists in need also followed the show. The initiative further strengthened .art domain zone’s authority as an innovator across both art and tech communities.

Do business with the domain that means it: .inc

New year. New you. New business plan? Sounds like it’s about time for a new domain name to match. Built for business, but open to anyone, .inc domains offer instant credibility among an elite community of corporations and brands — think the black card of the Internet.

From now until February 12th, take 50% off your first year of .inc.

Comprehensive business solutions.

With just three widely recognized letters, .inc is the domain that quite literally means business — accompanied by all the professional perks you’d expect:

  • Instant Credibility
    Purchased by more than 51% of Forbes Most Valuable Brands, .inc stakes your place at the pro’s table. Graduate from that startup garage space to the main stage with a domain name your customers and clients know to trust. In this reliable, professional namespace, you’ll stand out from your competitors, proving you’re invested in your work.
  • Increased Security
    As a premium domain extension, .inc prioritizes security and aims to eliminate cybersquatting — empowering businesses like yours to purchase the domain you want, when you want it. Save time and money by avoiding pre-owned domains and private sellers entirely. Join major brands such as Nike, Facebook, Amazon, and American Express in protecting your brand with a .inc registration.
  • Great Availability
    We’ve all excitedly searched for our preferred domain, only to face that dreaded “unavailable” message. Rather than parse through less-than-ideal alternatives, with .inc, you’re far more likely to get your first choice upon that first try. While a .inc domain is an investment, if you’re looking to secure your exact brand name, it’s well worth the expense. Less pricey than other premium alternatives, .inc offers an extensive selection of available names, giving you ample opportunities to find your perfect match

Dream big, beyond business.

Contrary to popular belief, .inc domains are not limited to corporations alone. Anyone can register. And with those three easily memorable letters at your disposal, their possibilities are as wide as your imagination. Who says inc has to mean incorporated? Get creative with page titles and offer your visitors a bit of welcome wordplay… .inc/omparable or .inc/lusive or .inc/orrect. You could even celebrate your favorite mineral on z.inc. Oh the opportunities!

Whether you have a propensity for puns, or a brilliant business mind, the benefits of .inc extend beyond name recognition. 

  • Boost your branding.
    Use an exact match to your brand name for a domain that’s as easy to remember as it is to type. Startups like Exo.inc (formerly exo-imaging.com) and Air.inc (formerly aircamera.com) have both secured new rounds of funding since upgrading their domain to a perfect match.
  • Benefit from shorter domains.
    Use .inc to be more mobile-friendly, authoritative, and memorable — like Dental.inc (formerly IntegrativeDentalSpecialists.com) and FMG.inc (formerly FTRmedia.com), or one of our favorites, th.inc (formerly thinc.digital) — now that’s easy to remember!
  • Improve your SEO.
    Rank higher on results with a name search engines trust. Collab.inc ranks #1 in Google for “Collab” — above Collab.com. Fluency.inc ranks #1 for “Fluency Inc” — ahead of TryFluency.com and GoFluently.com.
  • Rank internationally.
    Unlike most country-specific domains, .inc ranks internationally in Google and carries the same weight as .com. SF.inc (formerly SF.com.tw) and Event.inc (formerly EventInc.de) no longer have the geographic search limitations from their prior country code extensions. 

Build your brand with .inc. 

Commit to your company. Get creative. And go big with the domain that’s dressed to impress. Grab this offer to secure your perfect match before it’s gone.