Making Content Marketing and Social Media Work In Harmony For Your Small Business

Do you struggle with integrating multiple marketing efforts to achieve maximum results? As a small business owner, you wear multiple hats—and some fit better than the others. You’re not alone when it comes to struggling with the nuances and complexities of online marketing. Taking on the role of a marketer is not easy. There are more ways than you can imagine to reach consumers online and putting all the marketing practices together to work in harmony can be challenging.

Content marketing and social media are two must-haves in a small business’ marketing kitty. You can build a strong online marketing plan by combining content marketing and social media. When used in harmony, these two marketing tactics can engage your audience and bring the good kind of attention to your business. But before we get into how to integrate the two, let’s understand the core of each channel.

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How to Make The Most of New Domain Extensions For Your Marketing Strategy

Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.

It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.

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5 Ways To Achieve Lasting Legacy With Your Domain Name

What’s in a name?

 

When you’re born, you inherit a name and a surname in which you (usually) have no say. It’s the byproduct of being born in a certain family. Now you may like this name or you may spend years thinking of names that could have better fit the personality you’ve worked so hard to build.

 

The process of coming up with a domain name too falls somewhere on the same wavelength. But here the situation is a bit different. This name isn’t inherited. It has to be created, which requires thinking. And thinking is often hard, but you can do that.

 

Domain name selection can be a tortuous, caffeine-infused process where multiple lattes are consumed while brainstorming on a whiteboard in a brightly lit conference room. You then think of  a name and pop over to a domain registrar’s website only to find that it is already taken.

 

So we’re back to square one, or are we?

 

This ‘domain name block’ does not have to stop you from choosing a name that you love for your exciting startup, and this article will show you how. However, before we dive into that, let’s understand the two key aspects of a successful domain name:

 

  1. Searchable: a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that has the right keywords which allow you to maximize search engine performance. And as we move into an era of voice search, your domain name needs to be such that Alexa and Siri can understand it at one go.
  2. Marketable: your domain name must connect with your target audience and properly reflect what your brand stands for.

 

How do you select a domain name that fits the bill?

 

  1. Brevity is key

Brevity requires creativity. Short, simple and clear names stand out and are memorable. Visitors will most likely forget a long, vague or misspelled domain name. This is where domain extensions come into play. Chances are a short domain name on a usual extension might be expensive or, worse, unavailable.

 

To avoid this, pick a domain extension that highlights your industry and establishes your niche. The benefits of doing this are truly exciting.

 

  • They are easily available at standard prices
  • They enhance your business persona
  • They help in brand awareness and overall brand recall

 

To get you started, check out some of these new extensions that you can choose for your domain name.

 

 

 

  1. Memorability is imperative

 

An emotional response to anything makes it memorable.  A good domain name should therefore evoke  some sort of an emotional response too. It doesn’t have to make the reader break down in tears or burst out laughing. It just has to instigate  a  thought process. It has to make people want to dig deeper or find out more.

 

New domain extensions such as .TECH, .STORE, .PRESS, .ONLINE, .SITE, .WEBSITE, etc help induce that emotional response because they stand out — something that you are working so hard to do.

 

For example, if you sell funky or a sitcom inspired apparel you can go with:

 

For almost $6 dollars that’s a pretty sweet deal.

 

  1. Keywords help with SEO

 

Remember searchability? This is where it comes in. Keyword rich domain names help in getting on-topic backlinks which adds a lot of SEO juice to your website.  It’s great to include relevant keywords if they naturally fit into your domain name. The new domain extensions help with that in a big way. This benefits both the key components of a domain name – searchability and marketability.

 

Additionally, for Google to give precedence to your website over your competitors, your website needs to be really good in terms of content quality. So, your website should be like a quality store which is:

  • appealing to the eyes,
  • well-laid out,
  • filled with easy to understand words and descriptions.

 

  1. New approach impresses

 

The new domain extensions help with establishing a clear branded online presence that can include your full business name. These new domain extensions lend a chance for you to stand out in a way that strengthens your brand positioning. Businesses that adopt these new domains can easily incorporate them into their branding efforts. Here are some top players that are doing it:

 

These extensions act as a hook to draw both potential and loyal customers into a conversation that can lead to conversion. Additionally, it offers an opportunity to engage with them which is what you want.

 

  1. Relatable and intuitive

“If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive,” explains Rand Fishkin, co-founder of Moz. “Meaning they could look at your domain name and say, ‘Oh, I’m guessing they probably do this. This is probably what that company is up to.’”

The chances of you attracting organic search engine traffic from people who are unfamiliar with your brand increases when your domain name is creative and intuitive.

 

Your ideal domain name should be short, simple, descriptive and memorable from a branding perspective. It should also act as an SEO boost to help your business get discovered in the search. To come up with a name that checks out on all these parameters, start by giving a serious thought to your brand value proposition. Once you have that in place, get your team in a room to choose your new domain name.

 

Alisha Shibli is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, such as .TECH, .STORE, .ONLINE, .SITE, .WEBSITE, .PRESS, .HOST and .SPACE. You can connect with her on LinkedIn.

 

What to Do If Your .com Domain Name Is Taken

 

what to do if your .com domain name is taken

Let’s face it. .com is popular. Everyone knows what it is. You don’t have to explain it to anyone. .com is associated with how we think about the internet, simply because it has been around so long and because there are 126 million (yes, million) registered domain names. Maybe you’ve had inspiration recently to start a side hustle, or to showcase your artwork. Maybe you’ve got a business plan and want to launch your brand online. Either way, when you go to register the name you want, you find that your name isn’t available under .com. This article discusses what to do if your .com domain name is taken.

Word Hacks

Your first thought might be to do the classic word hack. If, say the name you want is “Smart Link”, you could get clever and snag a .ink domain name, and your website name could be smartl.ink. Another example of a word hack is if you had the name “Show Biz”, your domain name could be show.biz. Word hacks are tricky, though, because it all depends on the name or phrase you want. Keep an open mind, but don’t rely on this option.

Browse The New TLD List

A better option is to take a look at the long list of new TLDs (Top Level Domains) available. Browse the list and see which one stands out at you. You’d be surprised to find that the domain name you want is probably related to one of the TLD extensions on the list! For example, if you have a hobby of creating glass art, you could grab a .art domain name. In fact in that scenario, a .art name would be more relevant than a .com name because it describes exactly what you do in the address bar. You make it easier for people to get that “aha” moment when their brain is deciphering what you do.

Search For Your Name With a New TLD

Once you’ve spotted a few TLD extensions that are related to what you do, start searching for your domain name with those extensions. If someone makes 3D animation, for example, and they work with other people, they could get a domain name that has their business name, plus an extension of .studio. They could also get .tv or .video because they produce video, or they could get .design because animation is a form of design. These are just stream-of-consciousness examples, but you get the idea.

Spend some time to think about how your business or your activity can be categorized. What industry does it fall under? Chances are, there is a TLD that is relevant to what you do. The more closely related your business is to the TLD extension you choose, the better. Google will reward you as well, because it looks at the content on your website along with your domain name as it matches your website with users’ keyword searches.

The moral of the story is, don’t get discouraged if the domain name you want is taken under .com. There are plenty of other options that could be helpful. And it might actually be more unique.

 

 

 

 

Why A .Design Domain Name Is Ideal For Designers

We all want to own a short, meaningful website name. Back in 1985, people could only choose from website names that ended in .com, .net, .org. Now, there are many specific domains to choose from, and there is one that is especially relevant to designers: .design. The .design domain name is becoming popular among designers because it serves the dual purpose of communicating what you do and helping you position yourself as an authority on design. Read on to learn 7 more reasons why a .design domain name is ideal for designers.

 

1.) Branding

The first reason a .design domain name is perfect for designers is business-related: it helps with your branding. Whether you’re using your first and last name to brand yourself or a unique business name, adding a .design to the end of your website URL helps create a unique image in your customers’ minds. If you’re a designer inside a company, having a .design domain name for your personal portfolio website will help position you as an expert in the minds of future employers when they evaluate your work.

2.) A .design domain name shortens your URL

If you already have a .com website name with the word “design” in it, you can easily rename it to [YourWebsiteName].design. Your website name will be shorter than before and easier to remember. It is an elegant solution to the ever-too-common problem of people forgetting what your website URL is. For example, www.toaddesign.com could be toad.design. Most website hosting providers make it easy for you to change your domain name and keep the same website you already have. No hassle. Your website content stays the same and you get a shorter domain name.

3.) Availability

Since .com has been around since 1985 and there are over 326 million .com names already taken, it might be hard to find the name you want. By owning a .design name, there’s a much higher chance that the name you initially searched for may be available with .design.

4.) Makes your website more dynamic and engaging

Owning a .design domain name for your website serves as an impetus to add content that is dynamic and engaging. It gets people excited that they’re not going to a standard, run-of-the-mill website that they’ve seen many times before. .design is both a motivator to share your design projects and a reminder to focus on your objectives. Which leads us to the 5th reason why .design is an ideal domain name for designers…

5.) Relevance

The .design domain name acts like a sidewalk sign, instantly identifying yourself to customers before they enter your store. More importantly, this concept aligns with how Google provides search results. A google search connects people who are searching for your type of design service to your website. In most cases, the visitors you want are potential clients or future employers, so the easier you make it for them to connect their searches with your website, the better their overall experience will be. And the more likely it is that they will take the actions on your website that you want them to take, like contacting you.

6.) Boost SEO rankings

Google has spent years refining its algorithms on how it displays search results and websites. While it’s not as easy as simply purchasing a domain name like graphic.design and stopping there and waiting for clients to magically roll in, a .design domain name does help with standing out in search engine results. For example, google will bold search results that have the right keywords that they user typed in. If your website name was madridgraphic.design and someone typed in “graphic design services in Madrid,” there’s a high chance your site would rank on the first page with the results being bolded by Google. That simple act of highlighting your website name to match the user’s search dramatically increases your visibility

7.) Inclusive

.design can apply to all types of designers: web, graphic, product, motion, industrial, architectural, and more. .Design is specific enough to let people know what you do before they even arrive to your website. And it is general enough to include all different types of designers. Plus, even companies that don’t primarily focus on design as their core service or product can use a .design domain name. Many large, brand name companies have adopted a .design domain name to showcase the design work from their design departments. For example, facebook.design, or airbnb.design.

 

 

 

 

 

 

 

Major price increases on selected domains?

We’ve been contacted by a number of customers confused about rumored price increases on Uniregistry Corporation-owned domain extensions. This article seeks to clear up misconceptions and give our customers the information they need to make informed decisions about impending price increases.

Q: Are prices dramatically increasing? Should I be worried?

A: Yes, but only for 12 TLDs and not until September 8, 2017. You should be concerned if you own domains with any of the following Uniregistry Corporation-owned extensions:

.audio
.blackfriday
.christmas
.diet
.flowers
.guitars
.hiphop
.hosting
.juegos
.property
.sexy
.tattoo

Our wholesale cost is slated to increase at least $10 on each of these extensions and in some cases our cost at the registry will increase over $100. Most notably .hosting and .juegos will see a wholesale price increase that will result in those domains being sold for over $300/year. We’ve yet to determine our final retail prices.

In addition, we expect a few dollars per year increase on:
.click
.link
.pics
.help

 

Q: Ack! I own domains in those TLDs! How do I avoid paying the increased price?

A: Since our costs are going up, there’s not a lot we can do after September 8th. However, there is something you can do now: add multiple years of registration to your domain before the price goes up. To do so, click the little circle arrow icon next to your domain in Domain Management:

…and click “Renew Now” to add a maximum of ten years of registration at today’s pre-hike rates.

 

Q: How do other registrars feel about this?

A: We’re already seeing the impact of this price increase ripple across the industry. Last week, GoDaddy took the extraordinary step of boycotting Uniregistry domains, prohibiting transfers in and new registrations of Uniregistry domains in an apparent protest against the price increases. We have no plans to drop support for these domain extensions and will mark up Uniregistry domains as little as possible so as to reduce the impact to our customers.

 

Q: Do I need to worry about other TLDs following suit?

A: We don’t think so. We haven’t heard of any other registries planning dramatic price increases. If anything, the prevailing trend has been a general decrease in prices across the industry and frequent discounts over a wide swath of TLDs.

We will continue to keep our customers apprised of any updates to this story as it unfolds.

Changes at Porkbun to Support ICANN’s new transfer policy

Recently, the Internet Corporation of Assigned Names & Numbers, aka ICANN, updated their policy previously known as the IRTP and now known simply as the Transfer Policy. Generally, these policy changes affect what happens any time the given name, organization, or email address associated with a Porkbun customer’s domain is updated; WHOIS privacy is turned on or off; or domains are transferred to another registrar.

The new Transfer Policy will go into effect on December 1, 2016. To comply with these changes, Porkbun is updating its Domain Name Registration Agreement and Terms of Service in a way designed to impact our customers as little as possible.

The new language allows Porkbun and its privacy service, Private by Design LLC, to act as your “Designated Agent” when you use the WHOIS Privacy on/off button in the Domain Management console. In case you haven’t used the feature before, if you click the grey glasses icon in your Domain Management console, WHOIS Privacy is activated, which shields your personal information from being published online. The changes to our policies will allow us to continue to offer this free, “one-click” privacy solution.

Additionally, we have included an explicit opt-out of the 60 day transfer lock imposed by ICANN’s policy following changes to the registered name holder’s information. In the case of removing WHOIS Privacy, for example, registrants are often required to discontinue using privacy prior to an inter-registrar transfer. We believe that locking a domain after WHOIS privacy has been removed may prevent registrants from being able to freely move their domains to the registrar of their choice. Opting out of this lock will not keep you from locking your domain after any such change, as you will still be able to lock/unlock your domain from within Porkbun’s Domain Management console.

Finally, any change to the listed registered name holder’s email, business name, or name found in Porkbun’s “Your Account” area will cause additional emails to be sent to confirm the change. Not responding to such messages will delay the requested changes.

Specific changes to language

In order to accommodate these changes to ICANN’s Transfer Policy while minimally affecting your experience using Porkbun.com to manage your domains, we’ve made the following change to our Domain Name Registration Agreement (DNRA):

You agree that Porkbun has the authority to act as your Designated Agent as defined in ICANN’s Transfer Policy. As your Designated Agent, Porkbun will maintain the right to approve requests to modify registrant information and changes in domain ownership, including the use of Porkbun’s WHOIS privacy service provider. You also expressly agree to opt out of the 60 day inter-registrar transfer lock following any Material Change of registrant information or domain ownership, as defined in ICANN’s Transfer Policy.

Private by Design LLC’s Terms of Service has also been updated to reflect the change:

You agree that Porkbun’s Domain Name Privacy Service [Private by Design] has the authority to act as your Designated Agent as defined in ICANN’s Transfer Policy. As your Designated Agent, Domain Privacy Service [Private by Design] will maintain the right to approve requests to modify registrant information and changes in domain ownership, including enabling and disabling WHOIS privacy. You also expressly agree to opt out of the 60 day inter-registrar transfer lock following any Material Change of registrant information or domain ownership, as defined in ICANN’s Transfer Policy.