7 Creatives using .design domains well + tips for a high-converting portfolio

I work with hundreds of freelance designers every day on my blog and online community. And, I have to be honest, it’s scary just how often I hear something like this:

“I want to reach out to new clients, but my site’s just not ready.”

So today, I’d like to offer a few stellar examples of designers using the new .design domain extension to showcase their work. Some of the examples are extremely simple—in a good way—proving you don’t have to spend months redesigning (or designing for the first time) your portfolio site.

After highlighting a few great examples of just what you can do with a quality .design domain, I’ll quickly share some of my best tips for making the most of your design portfolio site.

Jump to my top tips for converting portfolio site visitors into paying clients.

Without further ado, here are 7 designers & agencies using their .design domain to boost profits & grow their business.

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Live Chat With Porkbun

Have you ever been browsing a company’s website and want to ask a question, but you don’t really want to talk on the phone? And, instead of writing an email that might take a day to get an answer, you would like a way to get more prompt feedback? To accommodate this, Porkbun is pleased to announce that we now offer live chat support on our website, porkbun.com. This post discusses briefly how our chat system works and what it means for you going forward.

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Getting To Know The Porkbun Domain Management Console

When you purchase a domain name, you own the keys to your website kingdom. Your domain name tells the world what your website is about, and gives you a brand name. From a technical perspective, you can do a lot of things with your domain name. You can connect your domain name to a website that you’ve built with another web service like Wix or Weebly. You can use it as a re-direct if you own another domain name. You can integrate it into eCommerce shopping platforms so that your customers only see your professionally branded storefront. However, sometimes performing these tasks can be tricky for the novice user. Some registrars don’t make these tasks any less tricky when they make you go through multiple webpages and convoluted instructions to make basic changes. To combat this, we re-engineered our domain management console to make it easier for you to manage your domain names. Read on to get to know the new Porkbun Domain Management Console. Continue reading

Making Content Marketing and Social Media Work In Harmony For Your Small Business

Do you struggle with integrating multiple marketing efforts to achieve maximum results? As a small business owner, you wear multiple hats—and some fit better than the others. You’re not alone when it comes to struggling with the nuances and complexities of online marketing. Taking on the role of a marketer is not easy. There are more ways than you can imagine to reach consumers online and putting all the marketing practices together to work in harmony can be challenging.

Content marketing and social media are two must-haves in a small business’ marketing kitty. You can build a strong online marketing plan by combining content marketing and social media. When used in harmony, these two marketing tactics can engage your audience and bring the good kind of attention to your business. But before we get into how to integrate the two, let’s understand the core of each channel.

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How to Make The Most of New Domain Extensions For Your Marketing Strategy

Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.

It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.

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5 Ways To Achieve Lasting Legacy With Your Domain Name

What’s in a name?

 

When you’re born, you inherit a name and a surname in which you (usually) have no say. It’s the byproduct of being born in a certain family. Now you may like this name or you may spend years thinking of names that could have better fit the personality you’ve worked so hard to build.

 

The process of coming up with a domain name too falls somewhere on the same wavelength. But here the situation is a bit different. This name isn’t inherited. It has to be created, which requires thinking. And thinking is often hard, but you can do that.

 

Domain name selection can be a tortuous, caffeine-infused process where multiple lattes are consumed while brainstorming on a whiteboard in a brightly lit conference room. You then think of  a name and pop over to a domain registrar’s website only to find that it is already taken.

 

So we’re back to square one, or are we?

 

This ‘domain name block’ does not have to stop you from choosing a name that you love for your exciting startup, and this article will show you how. However, before we dive into that, let’s understand the two key aspects of a successful domain name:

 

  1. Searchable: a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that has the right keywords which allow you to maximize search engine performance. And as we move into an era of voice search, your domain name needs to be such that Alexa and Siri can understand it at one go.
  2. Marketable: your domain name must connect with your target audience and properly reflect what your brand stands for.

 

How do you select a domain name that fits the bill?

 

  1. Brevity is key

Brevity requires creativity. Short, simple and clear names stand out and are memorable. Visitors will most likely forget a long, vague or misspelled domain name. This is where domain extensions come into play. Chances are a short domain name on a usual extension might be expensive or, worse, unavailable.

 

To avoid this, pick a domain extension that highlights your industry and establishes your niche. The benefits of doing this are truly exciting.

 

  • They are easily available at standard prices
  • They enhance your business persona
  • They help in brand awareness and overall brand recall

 

To get you started, check out some of these new extensions that you can choose for your domain name.

 

 

 

  1. Memorability is imperative

 

An emotional response to anything makes it memorable.  A good domain name should therefore evoke  some sort of an emotional response too. It doesn’t have to make the reader break down in tears or burst out laughing. It just has to instigate  a  thought process. It has to make people want to dig deeper or find out more.

 

New domain extensions such as .TECH, .STORE, .PRESS, .ONLINE, .SITE, .WEBSITE, etc help induce that emotional response because they stand out — something that you are working so hard to do.

 

For example, if you sell funky or a sitcom inspired apparel you can go with:

 

For almost $6 dollars that’s a pretty sweet deal.

 

  1. Keywords help with SEO

 

Remember searchability? This is where it comes in. Keyword rich domain names help in getting on-topic backlinks which adds a lot of SEO juice to your website.  It’s great to include relevant keywords if they naturally fit into your domain name. The new domain extensions help with that in a big way. This benefits both the key components of a domain name – searchability and marketability.

 

Additionally, for Google to give precedence to your website over your competitors, your website needs to be really good in terms of content quality. So, your website should be like a quality store which is:

  • appealing to the eyes,
  • well-laid out,
  • filled with easy to understand words and descriptions.

 

  1. New approach impresses

 

The new domain extensions help with establishing a clear branded online presence that can include your full business name. These new domain extensions lend a chance for you to stand out in a way that strengthens your brand positioning. Businesses that adopt these new domains can easily incorporate them into their branding efforts. Here are some top players that are doing it:

 

These extensions act as a hook to draw both potential and loyal customers into a conversation that can lead to conversion. Additionally, it offers an opportunity to engage with them which is what you want.

 

  1. Relatable and intuitive

“If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive,” explains Rand Fishkin, co-founder of Moz. “Meaning they could look at your domain name and say, ‘Oh, I’m guessing they probably do this. This is probably what that company is up to.’”

The chances of you attracting organic search engine traffic from people who are unfamiliar with your brand increases when your domain name is creative and intuitive.

 

Your ideal domain name should be short, simple, descriptive and memorable from a branding perspective. It should also act as an SEO boost to help your business get discovered in the search. To come up with a name that checks out on all these parameters, start by giving a serious thought to your brand value proposition. Once you have that in place, get your team in a room to choose your new domain name.

 

Alisha Shibli is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, such as .TECH, .STORE, .ONLINE, .SITE, .WEBSITE, .PRESS, .HOST and .SPACE. You can connect with her on LinkedIn.