It’s the season of giving, and Porkbun is offering designers, artists, and creatives the rare chance to score a .design domain name for free!
With this special offer, you get the .design domain name of your choice free for one year, plus tons of other exciting goodies like a free Weebly Site Builder trial, email hosting and free email forwarding, free WHOIS privacy, free SSL security, and free hosting options. Now that’s a big holiday bonus!
If you’re a designer, you understand the importance of smart presentation. This special, limited-time offer is the perfect opportunity for you to spruce up your digital portfolio or refresh your online branding. A .design domain allows you to create a more succinct, powerful, and memorable URL and email address. It’s a great way to assert yourself and improve your contact with customers, whether you’re a freelancer, web developer, or a creative studio — or maybe you just have extremely good taste in domains!
Even if you’re not a designer, the fact you’re reading this now means you probably have designer friends in your life — the freelancers, the one’s with the endless side hustles, relentlessly asking for your input: “Pantone 2034C or 4059C?” “Does this filter look retro-enough?” “Should I keep the generic arrow curser or make it a slice of pizza?!” Share this offer with them to support your favorite independent web designer, UX and UI designer, architect, interior designer, or illustrator!
But while the big brands may be impressive, it’s the sites from independent freelance designers that we find especially inspiring. For example, Steph Salileng is an illustrator and UX/UI designer with a sharp, minimalist site at stephdoes.design.
Her outstanding portfolio is made even better by the detailed explanations that accompany each project. Steph walks you through her process start-to-finish, sharing key insights that take you into the mind of a designer. Plus, with a domain this memorable, none of her contacts will forget that Steph does, indeed, do design! Now that’s our kind of branding.
Everything about your school’s online presence starts with your domain name. It’s the address of your institution online. Your domain is the name that students, faculty, and alumni will need to recall in order to easily find your school on the internet. To attract the best and brightest students to your institution in today’s connected world, it is crucial that your school stands out to them in this way. Many students’ first stop will be researching online when choosing their ideal educational fit. Schools that have an inviting and memorable online presence have an advantage when appealing to prospective students.
Besides winning the race to attract top students, institutions must also adapt to the rapid expansion of online services in the education industry. Many key initiatives for student retention have moved fully digital. This includes everything from online classes to student enrollment and even program organization and donation collections.
Unlock the full potential of your school’s online presence by building on a platform designed to bring freedom and flexibility to the education industry online.
How .College helps drive students to your school online
1. .College domains can make it easier to find you online
A .College domain helps you enhance your school’s brand online by making it easier to remember where to find your website. As the main information source for your school, your website should be at the center of all of your promotional activities – whether that’s sending direct mailers, running digital advertisements, updating social media pages, or attending college fairs and other events. Having a more memorable domain name to use in this promotion increases the stickiness of your marketing and keeps your school top of mind for potential students.
You can promote YourSchool.College in advertising campaigns as a branded link to collect applications. Giving out that same domain name on direct mailers and in-person visits can increase the likelihood that a student or parent will remember it later to research your school.
YourSchool.College is also a short and easily readable URL that will not take up too much space in social media posts. The flexibility and memorability of .College domains help you optimize all areas of your school’s branded promotion.
In order for your promotion to be effective, you need to have your school’s name top of mind for your target audience. One of the oldest ways to test if you have a memorable online name is the “radio test.” Your website name passes the radio test if someone who hears it in an advertisement on the radio would easily remember it and recall it again later.
.College offers you a unique chance to secure a domain name for your school that is both short and intuitive. In fact, many institutions can upgrade their web address to a domain name as short as three characters. One example of this is the Institute of Forensics College Corporate University, which promotes its forensics education programs through the short and expertly-branded domain ISF.College . Their 3-letter .College domain is easy for students to recall and type into their browser, sending them directly to ISF’s main recruiting page.
2. .College domains clearly communicate who you are
Your .College domain is made to help instantly connect your mission with prospective students and their families. A professionally branded .College domain signals to your website visitors that your institution is a part of the education community. This benefits many different kinds of learning institutions, from two and four-year universities and colleges, to private preparatory academies, to distance learning schools, as well as online educational resources.
One clear example of this branding power in action is Barker.College , which Pre-Kindergarten through Year 12 private education institution Barker College uses as their main online hub. Barker boosted their online image with a .College domain name exactly matching the name of their institution. Using the .College extension shows prospective student families that Barker provides education that puts their students on the path to higher learning.
Those in the distance learning and skill teaching sectors can look to LearnSkills.College . The domain is the online home of Learn Skills’ all-in-one education hub. As a distance learning platform geared toward high school graduates, the school offers courses on everything from business and finance to health and beauty, with specific interest courses on topics like computers and technology, writing, and even animal care. Learn Skills is able to attract students to the URL while also using it to offer a simple and memorable address for them to navigate to for their classes.
Institutions who offer various tools and guides for prospective students can do so via a .College name for each. A perfect example of this strategy in action is GuideTo.College . They promote their college application prep course through a .College domain that not only describes the product perfectly, but also doubles as a call to action. So students can simply type GuideTo.College in their URL bar and be taken right to the provider’s comprehensive guide to the college search.
Using a .College domain signals your commitment to providing top quality education that can make an impact on the career and future outlook of your students.
3. .College helps to make your domain SEO-friendly
The majority of internet browsing sessions begin through a search engine. This is where most go to get answers to their questions, find resources, and research beneficial opportunities. Getting your website to rank in search results for terms related to your institution is essential in improving web traffic.
Securing a geographic-specific domain like YourState.College or YourCity.College can strengthen your overall SEO strategy to establish your institution as the go-to in your area in online search results. These keyword phrases can match popular search terms for students.
Using a domain name that exactly matches these location-specific keywords can help your website rank at the top of search results for them. This is because the keywords in your domain name are relevant to Google and other search engines in their mission to show the best results.
Boosting your visibility in search engine results can help you save on advertising costs as well. Using these strong keyword .College domain names in conjunction with your overall website strategy can help your website rank above other institutions in your area for geographic searches. If you are naturally at the top of search results, you can get a lot of the traffic to your website naturally that you would otherwise get from buying ads.
If your school secures YourCity.College, that geographic keyword domain belongs to you alone, and prevents your competitors from getting it. You can then use your keyword .College name to help increase your site’s ranking and claim valuable real estate at the top of search results. To see what this looks like in practice, take a look at Bramcote.College in Bramcote, England. The school secured their exact match for their city, which doubles as the school’s name. This geographic keyword domain supports the school’s overall SEO strategy for their website by adding keyword relevancy in their URL. As a result, the school ranks first overall in search results for the search term “Bramcote college” as well as among the top three search results for the keyword “Bramcote.” This helps them appeal to students searching for a school in their region.
4. .College domains appeal to the new generation
Today’s students have grown up online, and they have high expectations when it comes to your institution’s internet savviness. New domain extensions like .College are the latest technological development in internet naming. Thanks to the memorability and flexibility they provide, they are gaining popularity and trust with the next generation of internet users. Build a positive association between your website and prospective students by showing you are ahead of the curve with a .College name. New domains are a favorite among innovators in the technology industry, and .College domains allow you to bring that innovation to your school’s online presence.
To do this for your school, take inspiration from Vanier College. The school uses its branded .College domain to offer a virtual walking tour to prospective students on Walk.Vanier.College. The site gives prospective Vanier students a way to view the campus and see if it is a fit for them without having to book a visit or travel to the school in person. This shows Vanier is committed to offering helpful solutions, and promotes them through the latest in domain technology.
How a .College domain improves the online experience of your students
The freedom and flexibility of .College domains give you many opportunities to enhance your students’ experience with your school online. An unrestricted .College domain affords your institution the freedom to set up pages to meet various student needs.
1. .College domains supplement your existing website
Utilizing a dedicated .College website gives your students and faculty a solution specifically built to take care of their academic needs. This way, your .College domain can provide an intuitively named page that supplements your .edu domain. Institutions who are unable to claim their own .edu domain can use a .College to upgrade their URL to an education-specific domain. Using .College domains marks their place in the higher education community better thanunrelated, generic extensions they may turn to if they can’t get a .edu.
A notable example of .edu domain supplementation in practice is Vanderbilt.College. Vanderbilt University operates the domain as a knowledge hub with important news, ongoing research initiatives, alumni and giving information, and admissions tools. The site creates a one-stop resource for Vanderbilt University’s students to visit and stay connected with their school.
2. .College domains are memorable names for information portals
Each college or school within your institution will have its own needs for its students. Some institutions show their commitment to the members of each department by launching educational resources on URLs named for each department. Institutions are only allowed to own one .edu domain, and so offering resources for different schools or departments on a single domain can require use of long URLs with lots of slashes and extra words. It’s not ideal if it’s difficult for students to remember or easily navigate to these resources that institutions put a lot of time and money into providing online. Placing them on simple, department-specific .College URLs makes it easier for your students to find the materials they need.
Cambridge University is a great example of this kind of .College usage. They chose MurrayEdwards.College to be a centralized location for the university’s women-only constituent college, Murray Edwards College. The college attracts potential students to the Murray Edwards College within Cambridge by promoting its advantages through this dedicated URL. They also use the site as a memorably named hub for news and information which current students and alumnae can access.
3. .College domains streamline virtual-learning link sharing
Virtual learning is fast becoming a staple of higher education. Bringing classes together through online video requires careful planning and setup to succeed. Your school can greatly simplify the video conference coordination for students and faculty by using branded video conference links like YourSchool.College. Long, random URLs generated by video conference platforms can be difficult for students and faculty to remember. This sets the stage for potential issues when classes organize online. Using a simple, branded .College URL removes this extra confusing step.
Simply use the branded YourSchool.College name with custom subdomains or subdirectories for each class conference link. Using .College domains in this way can bring classrooms together online efficiently and effectively. Best of all, only one link is necessary for all classrooms to keep track of.
4. .College domains are equipped to handle your school’s e-commerce
.College domains have no restrictions on commercial use. This makes them perfect platforms to use when creating online venues to:
Sell tickets to events
Set up e-commerce platforms for school merchandise
Collect university organization-related fees
Conduct other commercial transactions
The .edu domain ending is a classic, but can be complicated to obtain, and its use has restrictions, such as prohibiting any commercial transactions on the web address. As a primary or additional option, .College domains carry no such restrictions, making them perfect for any school-related commercial purposes.
Shop.Career.College perfectly illustrates this use of .College domains. The site serves as
Vancouver Career College’s online store. It provides students with a virtual marketplace to buy supplies, electronics, and school-branded apparel all from one central online hub.
5. .College preserves your school’s online reputation
.College domains offer unprecedented branding opportunities and memorable URLs for your institution. However, those unassociated with your school could seek to register a URL matching your school’s brand and conduct malicious activity like phishing and spam. By claiming your school’s brand on .College, you signify your school’s commitment to the new innovation happening in website naming. You’ll also prevent bad actors from seizing an opportunity to unfairly profit off or damage your school’s hard-earned reputation.
Thousands of universities have already locked down their institutions’ brands on .College. Centre.College , ranked among the Top 50 Liberal Arts Colleges, claimed their exact matching .College name to use as a branded redirect to their existing online hub. Cementing your institution’s ownership of your brand on .College gives you the same opportunity to promote a branded URL.
Closing in on your .College name
.College domains help higher education community members attract prospective students and build a deeper connection with them. They also offer a memorable platform for online student solutions, which improves overall retention.
Memorable .College domains are your school’s tools to boost online promotion and advertising. Your .College connects closely with students by appealing to them with department or geographic specific URLs. Using the .College extension marks your institution as an adopter on the edge of the new wave in higher education naming online.
.College domains are free of restrictions, allowing you to provide all the services your students need. Your .College domain is your school’s home for commercial hubs, memorably branded virtual learning portals, and classroom resources. Securing your institution’s name on .College cements your mission and prevents bad actors from impersonating your school.
Your .College domain is the key to unlocking the full potential of your school’s online presence. The first step in realizing this potential is to secure .College domains for your institution, departments, and region for $9.99/1st year. Take advantage of this opportunity to cement your school as a top destination for students through a memorable, industry specific .College domain.
From social enterprises to professional associations – the .org domain is the TLD that helps purpose-driven people and organizations connect with communities around the world .
At Porkbun, we pride ourselves on being different, providing worry-free support and comprehensive resources to those looking to register a domain name. Similarly dependable, the .org domain is home to anyone working toward a greater good and eager to share their story online.
Many of these forward-thinking global businesses, individuals, and organizations (not just charities) turn to Porkbun for their .org domains. Below are a few examples of likeminded organizations we support – from community groups to cultural institutions – exemplifying that anyone with a mission to bring their vision to the world has an online home with .org.
1. Hands on Crafts
Hand on Crafts (handsoncrafts.org) works to make the world a little greener by repurposing typically-overlooked household items into something crafty and useful. Every year, the world tosses out 2.6 trillion tons of garbage and only 1% of that waste is recycled. Hands on Crafts provides creative project ideas and easy-to-follow tutorials that help households make the most of recyclable items that would otherwise be discarded – turning trash into treasure in pursuit of a greener, happier place for us all.
2. Explore Romania
Many small businesses use the .org domain to increase their local and global footprint. Explore Romania (exploreromania.org) is a tour and travel agency that offers Romania visitors the ability to explore the country with minimal impact on the environment. With help from local guides, the organization curates experiences that preserve Romanian communities, support local farmers, and offer tastings of the country’s famous cuisine. With each tour, Explore Romania connects communities across historical, global, and cultural differences through a common pursuit of adventure and authenticity.
3. Freeport Community Band
Also popular among musical groups, the .org domain allows the Freeport Community Band, (freeportband.org) based in Freeport, New York, a platform to broaden their reach. The organization is a volunteer-based concert band made up of musicians from all walks of life, all of whom share a simple love of music. They offer free public concerts and learning opportunities for seasoned musicians and novices alike, and are always eager to welcome new members. First formed in 1921, the Freeport Community Band has since continued to read multiple compositions together, building repertoire, community, and camaraderie with every note.
Engage, Educate, Connect
A powerful stage for any individual or group, .org inspires connection and offers opportunities to share in collective passions and interests online. Whether you’re seeking to engage, educate, build trust, or simply connect with your desired audience, .org helps you highlight your work and share it with the world.
If you are one of these forward-looking folks – nonprofit or otherwise – our team at Porkbun would be happy to help you find your name within the .org collective. Connect with us today!
There is a lot of information about the benefits of working remotely, but what about learning remotely?
While working from home has become more mainstream, online learning is a new technological frontier for many teachers and institutions. Despite the challenges, remote learning is a rewarding opportunity to create a more accessible and inclusive educational environment — while also teaching students the digital communication skills that will be essential in their future careers.
Whether you’re a K–12 teacher, a higher-ed professor, or offering professional development and continuing education, it’s never been easier to buy your own domain name and make your website a one-stop resource for all your students.
How is teaching online different from face-to-face?
Teaching online is a big transition from traditional classroom teaching, and it’s important to find the right ratio of synchronous and asynchronous communication. Synchronous communication (like a chat room or videoconference) is real-time, while asynchronous communication (like email or a message board) doesn’t require an immediate response. Successful online teachers utilize the strengths of both communication styles.
…put yourself in your students’ shoes and set reasonable expectations.
Asynchronous learning is beneficial for students who want to learn on their own schedule and for adult students who may be juggling work or childcare. Be sure to structure your asynchronous communications in bite-size pieces. (Don’t just record a video of yourself giving a long lecture and expect your students to pay attention to the whole thing!) Build in time for students to take a break from their screens and move around. Home environments may be unpredictable or distracting, so it’s important to put yourself in your students’ shoes and set reasonable expectations.
There are still times when synchronous communication is absolutely essential. One-on-one videoconferencing is the best way to build personal relationships, share critical feedback, or help a struggling student. Group videoconferencing helps create camaraderie among students and foster a classroom community. Just be sure to keep the synchronous discussion groups to a manageable size — break up larger classes into smaller working groups.
What online educational resources are there?
Educational technology services offer many tools to help you organize your online classes and engage with students. These edtech companies produce software called learning management systems that often include website templates, grade books, assessment tools, discussion forums, chat rooms, and live and recorded video.
…the best way to make [your course materials] accessible to students is to direct them to a website with an easy-to-find domain name.
If you need additional teaching materials accessible online, try OER Commons, a public digital library of open educational resources. For higher education resources, check out the Open Textbook Network.
How can teachers buy a domain for remote learning?
Once you’ve selected your learning management system and planned your online course, the best way to make it accessible to students is to direct them to a website with an easy-to-find domain name.
Make your site a one-stop destination for everything your students need. With schedules, lessons, materials, grades, and contact information on your website, you’ll have a simple, centralized portal to communicate with students, and you won’t have to manage unwieldy email threads.
If you don’t have access to an institutional .edu domain, create a website with a domain like .study or .courses so that your domain name reflects your content.
From April 1–21, if you register your .courses or .study domain name through Porkbun you’ll get a discounted first-year registration and low renewal rates after that. And every Porkbun registration comes with a bundle of complementary services including:
free SSL security;
free WHOIS Privacy protection;
a 3-month trial of personalized email hosting; and
a 3-month trial of Weebly’s website builder.
If you get stuck, Porkbun’s world-class customer service will help you out.
It doesn’t have to be perfect — just try it!
If you’re a classroom teacher just dipping your toes into the world of remote learning, don’t be intimidated. Start small using what you know and try new things as you and your students get more comfortable with the technology. One of the best things about digital learning is that it is flexible, adaptable, and editable. You can always make adjustments as your students give you feedback about what works and what doesn’t.
The best practices for learning remotely also apply to working remotely in the business world. The technology and communication skills that today’s students acquire through online learning will set them up to be successful in their future careers — whether they work from home or not!
Now that the calendar has flipped over to a new year, countless resolutions have been made by professionals and individuals alike. While it’s exciting to set these goals for ourselves and map out plans to make the upcoming year the best it can be, the key to realizing our New Year’s resolutions can often lie in our preparation and the tools we have at our disposal.
Whether you want to launch a new business, bring your app idea to market, or simply be more efficient in your day to day activities, we’re going to introduce you to five .xyz and Porkbun customers whose apps can help get you on a productive path as you stride toward achieving your 2020 goals.
Amplify your message with MakerAds.xyz
The “Maker Movement,” a cultural intersection of developers, inventors, gadget-builders, hackers, and DIY tech enthusiasts, has grown steadily throughout the last decade into one of the most popular online niche communities. As savvy online marketers know, it can also be one of the best places to find tech-minded clients.
Reaching this audience has never been easier than it is with MakerAds.xyz’s platform. The service sells paid advertising space to established businesses who wish to market to MakerAds.xyz’s audience of over 50,000. In addition, MakerAds.xyz allows makers to post ads for their products completely free, and redistributes 90% of all profits to the paid referrers who help power the platform.
By using MakerAds.xyz’s service, a business or entrepreneur can promote their product or service to a valuable audience while gaining goodwill among its members through their support of the maker community. Whether you are a maker yourself in need of a way to share your idea or an established company branching into the maker market, MakerAds.xyz’s platform is ready to help you accomplish your professional goals in the New Year.
Spend less time scrolling web pages with BackToTop.xyz
No matter what kind of mouse you use, scrolling up long web pages can feel like an unnecessary chore you’d rather just have a quick solution for. If that sounds like you, then you may want to check out BackToTop.xyz.
BackToTop.xyz is a browser extension created to scroll to the top of a web page in one click. Once you’ve installed it, you can scroll to the top of any page by simply clicking the little arrow next to your URL bar. The tool’s scroll speed is not affected by any extra added animations, so once you click the BackToTop.xyz button you’ll be sent right back to the top of the page in the blink of an eye.
Generate ultra-secure passwords in seconds with SimplePass.xyz
Following internet safety best practices starts with choosing strong passwords. However, we all know how tough it can be to think of a password that is both easy to remember and strong enough to stand up to hackers or bad actors. Enter SimplePass.xyz.
SimplePass.xyz is a handy tool that works to automatically generate highly secure passwords using memorable terms and phrases. This is a commonly recommended system for choosing secure passwords that can be remembered by a human user, but near-impossible for a passcode cracker to guess. If you need a quick suggestion for a secure password, no matter where you are, all you have to do is put SimplePass.xyz in your web browser and boom – you have a secure and memorable password!
Spruce up your Twitter feed with CleanMyFeed.xyz
If you’ve been a Twitter user for at least a few months, then you’re likely following a few accounts that make you regret your decision to have hit the “follow” button on. It may be that influencer who posts way too much or your uncle who really likes sharing daily pictures of his cat. Doing regular checks on the list of accounts your following can help, but it can also be difficult to decide who to unfollow.
CleanMyFeed.xyz is a helpful tool that is designed to help you declutter your Twitter feed. First you’ll need to log into your Twitter to allow the tool to access who you follow, which can easily be done right from CleanMyFeed.xyz. Then you’ll be launched into CleanMyFeed.xyz’s UI which displays a single page of tweets from an account you follow, allowing you to page through them one at a time. You can choose to keep following or unfollow these accounts via the simple click of a button, and you can narrow the number of accounts you see by clicking the button to hide accounts that also follow you.
Expand your knowledge with SparseApp.xyz
No matter what level of expertise you have in your chosen field, there is always room to expand your knowledge base and pick up a new skill or two. If you want to try listening to a few new podcasts that can add to your skillset, but you need some guidance for where to start, then SparseApp.xyz is the tool you need.
In today’s golden age of podcasting there are so many helpful shows and podcast episodes that offer tips, share expert experience, and inspire new ideas that it can be tough to know where to start. SparseApp.xyz’s simple interface allows you to shuffle through suggestions of user-recommended podcast episodes podcast episodes and discover new shows on topics ranging from digital marketing to UX design to financial independence and beyond. Even if you have no set idea of what you are looking for or just want to dive into podcast-listening headfirst, SparseApp.xyz can help you stumble upon an episode or show that could make all the difference in your work and help you unlock your most productive mindset.
As the New Year begins and you are filled with excitement at the possibilities for growth and success in the fresh year ahead, remember to set yourself up with the tools you’ll need so you don’t fall off the wagon on your resolutions. These five services are helpful to keep in mind as you gear up to accomplish your goals for 2020, and can offer quick and easy solutions to some of the common productivity roadblocks you may face.
Feeling inspired and ready to launch your next business, app, or idea online? Follow in the footsteps of these .xyz adopters and secure your own brandable and memorable .xyz domain from Porkbun for just $1.99.
I work with hundreds of freelance designers every day on my blog and online community. And, I have to be honest, it’s scary just how often I hear something like this:
“I want to reach out to new clients, but my site’s just not ready.”
So today, I’d like to offer a few stellar examples of designers using the new .design domain extension to showcase their work. Some of the examples are extremely simple—in a good way—proving you don’t have to spend months redesigning (or designing for the first time) your portfolio site.
After highlighting a few great examples of just what you can do with a quality .design domain, I’ll quickly share some of my best tips for making the most of your design portfolio site.
Have you ever been browsing a company’s website and want to ask a question, but you don’t really want to talk on the phone? And, instead of writing an email that might take a day to get an answer, you would like a way to get more prompt feedback? To accommodate this, Porkbun is pleased to announce that we now offer live chat support on our website, porkbun.com. This post discusses briefly how our chat system works and what it means for you going forward.
When you purchase a domain name, you own the keys to your website kingdom. Your domain name tells the world what your website is about, and gives you a brand name. From a technical perspective, you can do a lot of things with your domain name. You can connect your domain name to a website that you’ve built with another web service like Wix or Weebly. You can use it as a re-direct if you own another domain name. You can integrate it into eCommerce shopping platforms so that your customers only see your professionally branded storefront. However, sometimes performing these tasks can be tricky for the novice user. Some registrars don’t make these tasks any less tricky when they make you go through multiple webpages and convoluted instructions to make basic changes. To combat this, we re-engineered our domain management console to make it easier for you to manage your domain names. Read on to get to know the new Porkbun Domain Management Console. Continue reading →
Do you struggle with integrating multiple marketing efforts to achieve maximum results? As a small business owner, you wear multiple hats—and some fit better than the others. You’re not alone when it comes to struggling with the nuances and complexities of online marketing. Taking on the role of a marketer is not easy. There are more ways than you can imagine to reach consumers online and putting all the marketing practices together to work in harmony can be challenging.
Content marketing and social media are two must-haves in a small business’ marketing kitty. You can build a strong online marketing plan by combining content marketing and social media. When used in harmony, these two marketing tactics can engage your audience and bring the good kind of attention to your business. But before we get into how to integrate the two, let’s understand the core of each channel.
Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.
It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.