A Complete Guide: Using Your Startup’s Domain Name To Boost Your Branding

So you’ve decided to take the leap into entrepreneurship. Kudos.

If you’re running a startup, then you know how hard it is to find the right business name and a subsequent domain name that is worthy of the value that you’re providing. What if your name is taken under .com?

When it comes to your startup, the conception of your brand happens with its name. For something that is at the core of your brand’s identity, often entrepreneurs underestimate the importance of a good name.

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3 Useful Things You Can Do With Your Domain Name To Brand Yourself

You’ve just purchased a new domain name. You’ve launched your website and you’re ready to get your name out there. The question is, what are some effective ways to make your new website name known? There is the option of paying for advertising, but if you don’t have a large marketing budget or backing from investors, that might not be feasible. Instead, by applying guerrilla marketing tactics, you can spread the word about your new website for little to no cost at all. Check out these 3 useful things you can do with your domain name to brand yourself.

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Announcing: Porkbun’s HTTPS URL Forwarder

Nearly 90% of browser traffic worldwide is securely transmitted over HTTPS. So why are most URL forwarders stuck in the insecure ‘90s? 

A URL forwarder allows you to redirect browser requests for your domain to another website. Unfortunately, nearly every URL forwarder on the market won’t accept incoming connections over the modern, secure HTTPS protocol, forcing your customers to type HTTP:// (without the “s”) or risk the site not loading at all. At Porkbun, we decided that’s unacceptable. So we built something better. The result? Porkbun’s dead-simple URL forwarder allows you to securely forward browser traffic to any other website, wholly over HTTPS.

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Happy 9th Birthday, .co!

In 2015, the internet welcomed 500+ new Top Level Domain endings – new gTLDs – giving people more options to choose from when registering a domain name. In addition to .com, .net and .org, people could choose from anything from .love to .marketing. But even before that, in 2010, there was another alternative to .com that was already making waves in its infancy: .co. In its 9 years being available to the public, .co has become a popular domain name choice for many startups as well as enterprise brands. This post share some fun stats about .co and why you should consider one for your entrepreneurial endeavor.

.co Stats, By The Books

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How ThoughtLeaders.io Is Changing the Online Marketing Landscape

Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially if it integrates with blogs and newsletters that people love to follow. That’s where ThoughtLeaders.io comes in. ThoughtLeaders connects brands with the websites and blogs who publish content that is related to their product or service. Not only does ThoughtLeaders present a novel solution, but their domain name extension of .io helps them to stand out as a leading edge tech firm.

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Getting To Know The Creator of seamlesscreative.design, Brandon Reader

We were at the Adobe Max Design Conference last year, when Brandon Reader introduced himself and visited our booth. We started to explain the purpose of the .design domain name extension and he mentioned that he already had one! After pouring a lot of time and soul getting it to look and function the way he envisioned, he reached out to share it. And wow, the result, seamlesscreative.design, did not disappoint! If you’re a designer, this is a great website to learn from in terms of clearly communicating the types of design you can offer. The navigation of the site makes it easy to check out past projects or contact Brandon. And the contrast between the dark grey, futuristic headers and the white background below the fold on each page help to establish a visual continuity throughout the site.

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Read This Before Deciding On Your Startup’s Name

You took your idea and put it together in a business plan. After long, grueling hours or market research, analyzing your competition, coming up with prototypes, you’re finally ready to put this plan into profitable business action.

You even have a plan to raise funds to get your idea off the ground. But… before you proceed any further, you need a name for your startup. Sure, you may have an idea or two but how do you know it’ll work?

Most entrepreneurs consider naming their startup as the most undervalued aspect of their business. On the contrary, this name is going to stick with your business for its whole life. It’s the most valued aspects of your business. You need to get it right from the beginning.

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