How to Make The Most of New Domain Extensions For Your Marketing Strategy

Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.

It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.

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The .io Domain Name Is Powering The Next Generation of Social Websites

The .io domain name might seem like an odd choice as a domain extension for your website name. In fact, .io officially represents The British Indian Ocean Territory which is a set of islands between Africa and Indonesia. What’s interesting though, is how the .io domain name has started to gain wild popularity among the startup community, especially in Silicon Valley. There are tons of great websites and businesses that use the .io domain name. And a lot of these websites are creating a social component to them, where website visitors can interact and contribute their own content. Read on to see a few examples of how the .io domain name is powering the next generation of social websites.

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