How to Make The Most of New Domain Extensions For Your Marketing Strategy

Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.

It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.

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The One Tweak You Can Make To Your Website Copy To Get More Customers

If you’ve invested a lot of time into your website, chances are you’ve probably encountered this situation before: you are happy with how your website looks, what is says, and who might check it out. You may have even noticed that you’ve earned some visits to your website. However, not a lot of people are engaging with your content; they’re not contacting you or buying your product/service. What gives? While there are plenty of tools you can use to analyze your website visitor behavior, this post discusses how you can tweak your website copy to get more customers. Continue reading

5 Ways To Achieve Lasting Legacy With Your Domain Name

What’s in a name?

 

When you’re born, you inherit a name and a surname in which you (usually) have no say. It’s the byproduct of being born in a certain family. Now you may like this name or you may spend years thinking of names that could have better fit the personality you’ve worked so hard to build.

 

The process of coming up with a domain name too falls somewhere on the same wavelength. But here the situation is a bit different. This name isn’t inherited. It has to be created, which requires thinking. And thinking is often hard, but you can do that.

 

Domain name selection can be a tortuous, caffeine-infused process where multiple lattes are consumed while brainstorming on a whiteboard in a brightly lit conference room. You then think of  a name and pop over to a domain registrar’s website only to find that it is already taken.

 

So we’re back to square one, or are we?

 

This ‘domain name block’ does not have to stop you from choosing a name that you love for your exciting startup, and this article will show you how. However, before we dive into that, let’s understand the two key aspects of a successful domain name:

 

  1. Searchable: a successful domain name must be searchable. This means you need to take SEO principles into account and choose a domain name that has the right keywords which allow you to maximize search engine performance. And as we move into an era of voice search, your domain name needs to be such that Alexa and Siri can understand it at one go.
  2. Marketable: your domain name must connect with your target audience and properly reflect what your brand stands for.

 

How do you select a domain name that fits the bill?

 

  1. Brevity is key

Brevity requires creativity. Short, simple and clear names stand out and are memorable. Visitors will most likely forget a long, vague or misspelled domain name. This is where domain extensions come into play. Chances are a short domain name on a usual extension might be expensive or, worse, unavailable.

 

To avoid this, pick a domain extension that highlights your industry and establishes your niche. The benefits of doing this are truly exciting.

 

  • They are easily available at standard prices
  • They enhance your business persona
  • They help in brand awareness and overall brand recall

 

To get you started, check out some of these new extensions that you can choose for your domain name.

 

 

 

  1. Memorability is imperative

 

An emotional response to anything makes it memorable.  A good domain name should therefore evoke  some sort of an emotional response too. It doesn’t have to make the reader break down in tears or burst out laughing. It just has to instigate  a  thought process. It has to make people want to dig deeper or find out more.

 

New domain extensions such as .TECH, .STORE, .PRESS, .ONLINE, .SITE, .WEBSITE, etc help induce that emotional response because they stand out — something that you are working so hard to do.

 

For example, if you sell funky or a sitcom inspired apparel you can go with:

 

For almost $6 dollars that’s a pretty sweet deal.

 

  1. Keywords help with SEO

 

Remember searchability? This is where it comes in. Keyword rich domain names help in getting on-topic backlinks which adds a lot of SEO juice to your website.  It’s great to include relevant keywords if they naturally fit into your domain name. The new domain extensions help with that in a big way. This benefits both the key components of a domain name – searchability and marketability.

 

Additionally, for Google to give precedence to your website over your competitors, your website needs to be really good in terms of content quality. So, your website should be like a quality store which is:

  • appealing to the eyes,
  • well-laid out,
  • filled with easy to understand words and descriptions.

 

  1. New approach impresses

 

The new domain extensions help with establishing a clear branded online presence that can include your full business name. These new domain extensions lend a chance for you to stand out in a way that strengthens your brand positioning. Businesses that adopt these new domains can easily incorporate them into their branding efforts. Here are some top players that are doing it:

 

These extensions act as a hook to draw both potential and loyal customers into a conversation that can lead to conversion. Additionally, it offers an opportunity to engage with them which is what you want.

 

  1. Relatable and intuitive

“If you believe that a member of your target audience could immediately associate the domain name with a good guess of what they think you do, that is a big positive,” explains Rand Fishkin, co-founder of Moz. “Meaning they could look at your domain name and say, ‘Oh, I’m guessing they probably do this. This is probably what that company is up to.’”

The chances of you attracting organic search engine traffic from people who are unfamiliar with your brand increases when your domain name is creative and intuitive.

 

Your ideal domain name should be short, simple, descriptive and memorable from a branding perspective. It should also act as an SEO boost to help your business get discovered in the search. To come up with a name that checks out on all these parameters, start by giving a serious thought to your brand value proposition. Once you have that in place, get your team in a room to choose your new domain name.

 

Alisha Shibli is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, such as .TECH, .STORE, .ONLINE, .SITE, .WEBSITE, .PRESS, .HOST and .SPACE. You can connect with her on LinkedIn.

 

Introducing the Porkbun Ambassador Program

Ambassadors are traditionally diplomatic posts given to high-rolling party donors rather than people with actual diplomacy and skill. You know, give a few million dollars, get a fancy car and apartment in an exotic foreign land. At Porkbun we’re both disgusted and enchanted by this behavior. I mean, cronyism is terrible unless you’re offering that car and apartment to me.

In launching a program for our most active customers to refer us to their friends, we wanted to steal a little from column A and a little of column B. We wanted to reward loyal behavior with cash, money, dollars but we also wanted to be working with the smart people that use and appreciate our site and have obvious skills in domaining, building websites, design, and networking!

Introducing the Porkbun Ambassador Program! You can apply here – and yes we do read and research what you provide so don’t just mash your keyboard 😐 In fact, tell them that “Andrew sent me” to receive a quick goodie.

The premise is that we pay against most everything that your referred friend, second-cousin, or gullible acquaintance buys on the site. As you know, we have the lowest prices around so sometimes we can’t share as much. We do give you 100% of the markup on products where we charge zero markup though!

If you’re a domain-type or webmaster or web designer or someone sending lots of referrals, those pennies will add up. Others may not be cashing out to impersonate Rich Uncle Pennybags anytime soon but will still save some real amount on their own renewals.

There is a nice way to scale and make money on the program if you work with designers since .design allows for a $20 payout against free trial names. This is the most interesting part of the program given the popularity of .design at Porkbun and the high payout. Eligibility for this payout is judged separately from the rest of the Ambassador Program so if you intend to use it please mention it in your application and how/why you have good networking abilities with designer types.

So, in summary:

  • YES, we now have an affiliate program
  • YES, we share revenue on nearly every transaction where we make money
  • What the heck?! $20 commission for free .design domains? YES, that is a real thing and YES we are patrolling for fraud but hot damn if you are a design student, a professional designer, or random design fan that hangs with designers and has sway with them, you might just be able to get them to finally stop eating all your snacks and instead help out with the rent. Or at least buy more snacks.

Apply here!

What to Do If Your .com Domain Name Is Taken

 

what to do if your .com domain name is taken

Let’s face it. .com is popular. Everyone knows what it is. You don’t have to explain it to anyone. .com is associated with how we think about the internet, simply because it has been around so long and because there are 126 million (yes, million) registered domain names. Maybe you’ve had inspiration recently to start a side hustle, or to showcase your artwork. Maybe you’ve got a business plan and want to launch your brand online. Either way, when you go to register the name you want, you find that your name isn’t available under .com. This article discusses what to do if your .com domain name is taken.

Word Hacks

Your first thought might be to do the classic word hack. If, say the name you want is “Smart Link”, you could get clever and snag a .ink domain name, and your website name could be smartl.ink. Another example of a word hack is if you had the name “Show Biz”, your domain name could be show.biz. Word hacks are tricky, though, because it all depends on the name or phrase you want. Keep an open mind, but don’t rely on this option.

Browse The New TLD List

A better option is to take a look at the long list of new TLDs (Top Level Domains) available. Browse the list and see which one stands out at you. You’d be surprised to find that the domain name you want is probably related to one of the TLD extensions on the list! For example, if you have a hobby of creating glass art, you could grab a .art domain name. In fact in that scenario, a .art name would be more relevant than a .com name because it describes exactly what you do in the address bar. You make it easier for people to get that “aha” moment when their brain is deciphering what you do.

Search For Your Name With a New TLD

Once you’ve spotted a few TLD extensions that are related to what you do, start searching for your domain name with those extensions. If someone makes 3D animation, for example, and they work with other people, they could get a domain name that has their business name, plus an extension of .studio. They could also get .tv or .video because they produce video, or they could get .design because animation is a form of design. These are just stream-of-consciousness examples, but you get the idea.

Spend some time to think about how your business or your activity can be categorized. What industry does it fall under? Chances are, there is a TLD that is relevant to what you do. The more closely related your business is to the TLD extension you choose, the better. Google will reward you as well, because it looks at the content on your website along with your domain name as it matches your website with users’ keyword searches.

The moral of the story is, don’t get discouraged if the domain name you want is taken under .com. There are plenty of other options that could be helpful. And it might actually be more unique.

 

 

 

 

Why A .Design Domain Name Is Ideal For Designers

We all want to own a short, meaningful website name. Back in 1985, people could only choose from website names that ended in .com, .net, .org. Now, there are many specific domains to choose from, and there is one that is especially relevant to designers: .design. The .design domain name is becoming popular among designers because it serves the dual purpose of communicating what you do and helping you position yourself as an authority on design. Read on to learn 7 more reasons why a .design domain name is ideal for designers.

 

1.) Branding

The first reason a .design domain name is perfect for designers is business-related: it helps with your branding. Whether you’re using your first and last name to brand yourself or a unique business name, adding a .design to the end of your website URL helps create a unique image in your customers’ minds. If you’re a designer inside a company, having a .design domain name for your personal portfolio website will help position you as an expert in the minds of future employers when they evaluate your work.

2.) A .design domain name shortens your URL

If you already have a .com website name with the word “design” in it, you can easily rename it to [YourWebsiteName].design. Your website name will be shorter than before and easier to remember. It is an elegant solution to the ever-too-common problem of people forgetting what your website URL is. For example, www.toaddesign.com could be toad.design. Most website hosting providers make it easy for you to change your domain name and keep the same website you already have. No hassle. Your website content stays the same and you get a shorter domain name.

3.) Availability

Since .com has been around since 1985 and there are over 326 million .com names already taken, it might be hard to find the name you want. By owning a .design name, there’s a much higher chance that the name you initially searched for may be available with .design.

4.) Makes your website more dynamic and engaging

Owning a .design domain name for your website serves as an impetus to add content that is dynamic and engaging. It gets people excited that they’re not going to a standard, run-of-the-mill website that they’ve seen many times before. .design is both a motivator to share your design projects and a reminder to focus on your objectives. Which leads us to the 5th reason why .design is an ideal domain name for designers…

5.) Relevance

The .design domain name acts like a sidewalk sign, instantly identifying yourself to customers before they enter your store. More importantly, this concept aligns with how Google provides search results. A google search connects people who are searching for your type of design service to your website. In most cases, the visitors you want are potential clients or future employers, so the easier you make it for them to connect their searches with your website, the better their overall experience will be. And the more likely it is that they will take the actions on your website that you want them to take, like contacting you.

6.) Boost SEO rankings

Google has spent years refining its algorithms on how it displays search results and websites. While it’s not as easy as simply purchasing a domain name like graphic.design and stopping there and waiting for clients to magically roll in, a .design domain name does help with standing out in search engine results. For example, google will bold search results that have the right keywords that they user typed in. If your website name was madridgraphic.design and someone typed in “graphic design services in Madrid,” there’s a high chance your site would rank on the first page with the results being bolded by Google. That simple act of highlighting your website name to match the user’s search dramatically increases your visibility

7.) Inclusive

.design can apply to all types of designers: web, graphic, product, motion, industrial, architectural, and more. .Design is specific enough to let people know what you do before they even arrive to your website. And it is general enough to include all different types of designers. Plus, even companies that don’t primarily focus on design as their core service or product can use a .design domain name. Many large, brand name companies have adopted a .design domain name to showcase the design work from their design departments. For example, facebook.design, or airbnb.design.