So you’ve decided to take the leap into entrepreneurship. Kudos.
If you’re running a startup, then you know how hard it is to find the right business name and a subsequent domain name that is worthy of the value that you’re providing. What if your name is taken under .com?
When it comes to your startup, the conception of your brand happens with its name. For something that is at the core of your brand’s identity, often entrepreneurs underestimate the importance of a good name.
You’ve just purchased a new domain name. You’ve launched your website and you’re ready to get your name out there. The question is, what are some effective ways to make your new website name known? There is the option of paying for advertising, but if you don’t have a large marketing budget or backing from investors, that might not be feasible. Instead, by applying guerrilla marketing tactics, you can spread the word about your new website for little to no cost at all. Check out these 3 useful things you can do with your domain name to brand yourself.
Nearly 90% of browser traffic worldwide is securely transmitted over HTTPS. So why are most URL forwarders stuck in the insecure ‘90s?
A URL forwarder allows you to redirect browser requests for your domain to another website. Unfortunately, nearly every URL forwarder on the market won’t accept incoming connections over the modern, secure HTTPS protocol, forcing your customers to type HTTP:// (without the “s”) or risk the site not loading at all. At Porkbun, we decided that’s unacceptable. So we built something better. The result? Porkbun’s dead-simple URL forwarder allows you to securely forward browser traffic to any other website, wholly over HTTPS.
Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially if it integrates with blogs and newsletters that people love to follow. That’s where ThoughtLeaders.io comes in. ThoughtLeaders connects brands with the websites and blogs who publish content that is related to their product or service. Not only does ThoughtLeaders present a novel solution, but their domain name extension of .io helps them to stand out as a leading edge tech firm.
We were at the Adobe Max Design Conference last year, when Brandon Reader introduced himself and visited our booth. We started to explain the purpose of the .design domain name extension and he mentioned that he already had one! After pouring a lot of time and soul getting it to look and function the way he envisioned, he reached out to share it. And wow, the result, seamlesscreative.design, did not disappoint! If you’re a designer, this is a great website to learn from in terms of clearly communicating the types of design you can offer. The navigation of the site makes it easy to check out past projects or contact Brandon. And the contrast between the dark grey, futuristic headers and the white background below the fold on each page help to establish a visual continuity throughout the site.
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses.
The reason being, it takes a lot more than
just a big budget to succeed online. Some of the basic tips include:
Having a functional website
Sharing regular industry updates and useful information through blog posts
Engaging with your users and having an active conversation through social media