When it comes to a business’s first impression, it’s not an exaggeration to say that it all begins with the domain name. The moment a customer sees the website, they attach meaning to it which creates an imprint in their mind. What do you want your customers to think of your business when they see your domain name?
Here’s an interesting take on this: the more emotional their response, the better it is for your brand. An emotional response could be intrigue, surprise, trust, comfort, reassurance, and if you are as creative as Porkbun, may be even excitement, hunger pangs or salivation! The idea is to build a strong association between your website name and a positive emotion that they feel to establish a solid positioning.
The new domain extensions come to aid in creating an instant positioning for your business website. Since the new domain extensions are meaningful words, they make your domain name contextual and memorable from the word go, as well as create a lasting legacy for your business.
It is for these reasons (and more), some of the top brands and new businesses are all getting on the b(r)andwagon and picking new domain extensions for their businesses. Check out some of them below:
This is Viacom’s tech focused portal for the developer community. It is meant to propel Viacom’s belief in open source and invites the global tech community to join Viacom Open Source Software repository on Github.
It is what the name suggests. An online store with all the top magazine in one place. Through its domain name, it clearly establishes what it is and what it does. The website, which is owned by American media conglomerate Meredith Corporation, offers 300+ magazines on its store.
Freedom Of The Press Foundation is dedicated to helping support and defend aggressive, public-interest journalism focused on exposing mismanagement, corruption, and law-breaking in government. Former Central Intelligence Agency (CIA) employee, Edward Snowden is the president of this organization.
King Host is a web hosting agency that amplifies human connections on the Internet, simplifying access to the best technology choices to developers and creators, generating value through excellent infrastructure and expert support. They recently moved to king.host from kinghost.com.
Louder Online is one of the world’s leading digital agencies that specialize in intelligent & effective search, content & social marketing. It helps brands amplify their presence and reach in the online world. Its co-founder, Aaron Agius, is an experienced search, content and social marketer. He has worked with some of the world’s largest brands, including Salesforce, Coca-Cola and Target.
This is the website for Emirates Airline’s official merchandise store. They offer travel accessories, aircraft models, as well as lifestyle and fashion products for men, women and kids!
Asgardia, also known as the Space Kingdom of Asgardia, is a group of people who have launched a satellite into Earth orbit. It has gained visibility as the world’s first ever space nation – a global, unifying and humanitarian project.
Stronger specializes in high-quality, customized, internet-technology training and services worldwide. Partnering with their clients, they empower organizations to create stronger, more efficient and more secure cultures.
As part of Google My Business, small business owners are able to take their business online with a with free one page website on BUSINESSNAME.business.site subdomain domain. The service is available globally to all merchants enrolled in Google My Business.
This is the official online merchandise and music store of Lorde, the world renowned singer, songwriter, and record producer. When she was 17, she became the youngest solo artist to achieve a number-one single on the US Billboard Hot 100 since 1987.
So, you are ready to make your next website.
Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn.