For some businesses, the first domain name they register might not be the most beneficial for their business or brand. Especially with popular extensions like .com, perfect-match domains are hard to secure. New domain extensions like .inc allow established businesses to upgrade their domain with ease, and new businesses to start off on the right foot with a name that impresses at first glance.
Here are a few of our favorite examples of businesses that have leveled up their domain names with the .inc extension.
Opte Network had more characters in their original domain extension than their brand name. Originally limited by a geographic restricting domain, opte.us.com, they dropped the geotag and upgraded to opte.inc. Simple. Classy. Business-card ready. All made possible with .inc.
Olivier.inc Olivier is a drilling company that has been based out of the Netherlands since 1949. They previously relied on the name, olivierindustrie.be — utilizing the country code extension and a superfluous descriptor. Their new domain, olivier.inc, is an instant brand enhancement that celebrates brevity and widens the accessibility of their site.
Future Media Group previously used ftrmedia.com for their corporate site. While they get added points for creative abbreviation tactics, the domain name didn’t scream professionalism. After scrapping the awkward short form, they swapped out their old name for a new instantly-memorable 3-character abbreviation of their brand.
If your audience is startups, and your business is startups, then it doesn’t get much better than the domain name startups.inc. For a brand that boasts industry knowledge, Startup.inc definitely came out swinging with a name that proves they take their own advice.
E Inc was able to secure the single character domain name as an exact match to their brand name. That’s the dream! As they just recently went public, E.inc made for a professional and simple domain that encouraged a wildly successful launch.
For a dose of welcome good news, check out kindnessalert.co, the heartwarming product of a noble idea that found its rightful platform on a fitting domain. Our partners at .co put together a feature of the site’s founder and kindness aficionado, Catherine Vaughan. Read on for an affecting take on her story and the domain that helped make her mark.
Catherine Vaughan wants to teach people to be kind, but not just that — she wants to cultivate goodwill and create a culture of kindness.
The true meaning of the kindness goes far beyond just being nice and kindnessalert.co is a place where you can find resources, blogs, and songs to help you embrace life and cultivate a kind mind.
As a child, Catherine always had a curiosity for science, spirituality and human behavior, after earning a Bachelor’s and two Master’s degrees in physical sciences, public policy, and ministry and studying photography she went on to explore different careers.
However, it wasn’t until 2019, that Catherine commenced her Kindness initiative as this captured her imagination and she became curious about kindness and mindfulness and the lack of awareness of it in daily life. She set out to explore the synchronicity between practicing mindfulness and becoming kind-minded.
It was then that she saw a need for mindful teaching, to educate people about treating others as they would want to be treated. With her passion for kindness Catherine pitched her kindness initiative at the 2016 and 2018 Evansville, Indiana Startup Weekend program in the .U.S.A, and in 2019 Catherine received feedback and she became more focused on her enterprising idea, “Clarity comes step-by-step as one action sets the stage for another” Catherine says.
That Startup Weekend also led her to choose the .co domain extension her website sits on, all participants received a domain offer and with her confidence in Porkbun, she decided to go for it before the offer expired.
Getting this initiative off the ground hasn’t all been smooth sailing for Catherine as she has ADHD and a limited support network, so running and managing a business doesn’t come easy and is difficult to monetize. However, Catherine says that her business journey has been a humbling learning experience. She practices what she preaches which is to pause, breathe and choose clarity, mindfulness, and kindness: “Surrender the ego. Be curious and courageous. Be led by love, not fear or greed or self-importance. Appreciate the power of this universal, creative force, this love that is infinite, eternal, and unconditional. In your life, work, and relationships, cultivate a kind mind, open heart, and joyful, resilient, vibrant spirit.”
Once kindness is felt and its power is understood, it is more likely to be reproduce. Earlier this month, Catherine entered her song “When I See Kindness in Your Eyes” in the 2021 Great American Song Contest. So, send positive energy to Catherine and her song… to ensure that we can all celebrate the kindness in our lives.
Consider this a love letter to domains. Especially given the current circumstances, where would we be without them!? Take a read through what our partners at .ooo have to say about the necessity of domains and their impact on modern business.
More than a year into the pandemic, we continue to witness a new pace of business and technology. Companies are developing strategies to strive no matter what comes next. And if we’ve learned anything, it’s that we have no idea what’s around the corner. The pandemic has transformed the face of modern businesses as most startups enterprises continue to advance their image digitally. While most of us recognize immediately the importance of a domain name in that effort to expand online business, let’s take a moment to review the basics!
Why You Need A Domain Name
Connect With The Global Marketplace
Beyond simply giving customers a resource to access your business online, a personalized, well-branded domain name helps you speak directly to your specific clientele by setting precise expectations for what you have to offer. Having a unique domain name saves your customers time and enables you to connect with them quickly and clearly.
Creating connections that span the globe is not an easy task, but an accessible online presence is your first crucial step. Your business needs a unique domain name to stand out from the crowd and begin to build upward momentum.
Control & Manage Your Brand
Another main point to consider is if you do not secure your domain name, you risk somebody else purchasing it first, potentially resulting in losing control of your brand. Getting a domain name ensures that no one else can steal your name and siphon your potential customers. Maintain control of your brand and your business by securing your name at the first opportunity.
A unique domain helps potential customers find and remember you. With increasingly more domain names available, you can include brand-related keywords directly in your URL, so customers can easily recognize your services from their first search.
We’ve all been there — trying to remember the correct name or spelling of a website. Creating a domain name that It is a nightmare when your customers face a hard time remembering your business URL. Getting a domain name can help you get discovered online.
Your website’s name allows you to communicate with your visitors about your products and services. It also helps explain the core message of your business. When used correctly, a domain name contributes to the overall reputation of your brand. A good reputation means more customers and more sales. Improve your online visibility and set a vision for your business. Having a personal domain name is a good sign that you take your business seriously, so your customers will do so too.
Gain A Competitive Edge
A personalized domain name helps give your business a competitive edge, while situating your brand amongst the world’s largest companies. A domain name helps you compete alongside every one of your competitors, even if they are bigger with several products and services to offer.
In a nutshell, every reported business has an independent domain name. And to successfully launch your business online, a unique domain name is your first non-negotiable step. With a seemingly endless slew of domain name opportunities, choosing the right one may feel a bit daunting. Fear not! We’re here to make that exploration a fun one!
Consider how to best differentiate yourself, with something besides .com. You can opt for an equally generic extension with much wider availability, increasing your chances of securing your perfect match. Take the domain .ooo for instance — easy to remember, easy to quickly type, and brimming with opportunity! Start your domain search today to get online and keep your business growing.
You don’t need the most expensive equipment available, or even millions of subscribers, in order to make money with video content. Nowadays, we can all be video creators simply by using our smartphones and talking to a niche group of people that share our interests. If you’ve found yourself intrigued by YouTube (do content creators really get paid per view?), but have no idea how to begin — or you think you simply don’t have the audience or video creation chops to cut it — we’re here to help.
Whether you’re angling to be the next vlogging superstar or you just want to supplement your income with a video-creation side gig, read on for simple steps to achieve video greatness.
Starting is the Hardest Part
This advice may sound self-evident, but hear us out: if you want to make any amount of money through video content, you need to actually create and upload videos. For many of us, there just isn’t enough time in the day to shoot, edit, and upload; it’s yet another task on an ever-increasing list. The good news is that your videos don’t have to be perfect, they just need to be authentic. Remember, the only person who can offer your unique voice and perspective is you. So come from a place of authenticity, and just start making!
If you already know what you want your videos to be about, you’re already ahead of the game! If you don’t, let’s start with a small brainstorming task. What are your interests? What are you passionate about? Is there some skill, craft, or advice you can offer others, like how to draw or how to build a website? Make a list of everything you enjoy, everything you’re good at, and any gap in knowledge you could potentially fill. You’ll start to see where your skills, interests, and greater public needs intersect. The more truthful you are with yourself during this process, the more authentic your video content will be.
Once you’ve honed in on your video content, it’s time to create a schedule for yourself to stay on track with regular shoots, edits, and uploads. Remember, you don’t need a fancy, state-of-the-art camera, or even the latest video editing software to do this. Most smartphones today offer picture quality and editing capabilities comparable to sophisticated film equipment. Especially if you’re just starting out, you shouldn’t need expensive gear. Commit to regular uploads, so your audience knows what to expect. When in doubt, forgo the glitz and glam, and opt for consistency.
Build Your Audience
Once you’ve developed and maintained your content schedule, now let’s figure out how to grow those subscriber numbers so you can monetize your YouTube channel.
This is where your hard work in the first step really comes in handy — if you have a specific thing you can offer through your videos, you are more likely to find an audience. Don’t worry about trying to cater to every taste, just speak to what you know and your audience will naturally find you. Stick to your voice and your content will inevitably be much stronger compared to those simply looking to placate the masses. Specialization doesn’t need to come at the expense of growth! You can continue to reach new people by trying some of the following:
Engage with your audience: Read and respond to comments you receive both on the YouTube platform itself and on other social media platforms you use to promote your content.
Use a unique domain name to stand out: .tube domains are a great way to shorten your YouTube URL to something easy-to-remember and easy-to-promote. A .tube domain provides an unprecedented opportunity to brand yourself and makes it easy for people to find your videos online. Search for your perfect domain today.
Customize your video thumbnails: The thumbnail is the first visual people see before they even click on your video. If it’s boring, they’ll just keep scrolling. So make it count!
Porkbun customer Franko Dean found a unique way to promote his YouTube account and grow his audience with a custom .tube domain that redirects to his personal YouTube channel. By using franko.tube on his Instagram and Twitter profiles, Franko made it easier for people to find his videos and remember his name.
To monetize your YouTube account and become a YouTube partner, there are two important milestones you must first achieve. You will need 1,000 subscribers and 4,000 watch hours over the past year. Once you have hit those marks, simply enable the monetization option within your YouTube account to start earning money.
A common misconception regarding the YouTube partner program is that you earn money for every video view — that is not the case. Through this program, advertisers will be able to overlay their pop-up ads on your videos and, if a viewer clicks the ad, then you will get paid. So, in order to monetize your videos further, you will need to leverage your audience in other ways.
Making Money Outside of YouTube
Once you have built up your audience on YouTube, you can create alternative revenue streams for yourself. Start selling merchandise with an online store. Ask your audience to support you through “fan funding” (think of sites like Patreon, where users pay a monthly fee to support their favourite creators). Leverage your knowledge to work with like-minded brands and promote their products to your audience. License the use of your videos to the media. Explore affiliate marketing opportunities where you advertise products through a link on your website, newsletter, or video description and get paid either per click or per purchase.
Streamlining Your Brand
To get started on developing your website, simplify your domain search, and start here. From there, it’s easy to set up a website using our range of site builders and hosting solutions from personal brands to established companies alike. Choose your preferred hosting plan, and try it out for free. After the free trial, you could even be paying a very low cost of $3-$5 per month!
It’s never been easier to set up a website and personal brand. And with a custom email address that matches your .tube domain, no longer do you have to use that generic yahoo or gmail address. Elevate your professionalism and streamline your online presence around your .tube domain to create one seamless brand.
By combining several of these tactics, you can start making money both within YouTube’s platform and outside of it. Before you know it, you’ll be able to supplement your income simply by being yourself and sharing your video content. And who knows? Perhaps you’ll become the next Jeffree Star and be the richest YouTuber in the world.
So, you’re ready to publish your website! You’ve done your research, thoroughly mulled over your content, and are on your way to establishing a cohesive brand. Overflowing with excitement, you hit that publish button (!!!) and immediately expect to see your website appear in Google. That’s how it works right!? Well, maybe, but it isn’t a guarantee.
Search engines first have to “crawl” and “index” your site — simply the process of analyzing and categorizing your content — in order to include yours in relevant search results. This process will happen automatically in time, but to expedite and ensure results, you’ll want to manually submit your site to each search engine.
Our partners at .US domains have put together a beginner’s guide to walk you through each step in the site submission process. Read on to get started.
From our Partners at .US Domains
Search engines are the largest source of traffic for most websites, especially if you’re running a new venture. Think about it: if you’re a brand new, local jewelry shop, customers are more likely going to type in “local jewelry store” or “jewelry stores near me” instead of your actual business name. That’s why it is important to make sure that these website giants can easily identify and list your site pages in search results.
While most search engines can automatically find your website thanks to built-in bots, submitting your site manually will help you get discovered by search engines much faster.
Especially if you’re a new business owner aiming to boost your company’s online presence, getting listed on search engines is basically a free marketing move. This will save you from having to spend on online ads. Leverage the power of organic search.
Let’s get started.
For the sake of simplicity and practicality, we’ll start with how to get your site listed on Google, the largest and most important search engine of all. More than 90% of the world uses Google for search engine purposes. That’s a stat that simply cannot be ignored by business owners. If you haven’t already, reserve your business domain now to ensure you land a short and memorable URL for your business.
Submitting your website to Google
If you’re launching a brand-new site, first visit the Google Search Console and follow the steps to verify that you own the site. Google will require you to add a small snippet of code to your site to prove ownership. Once you’ve verified your site on the Google Search Console, follow these next steps:
Index new pages. Log into Google Search Console and select “URL Inspection” from the left side menu. Add your specific URL string to get Google to crawl your new page.
Then click enter and select “Request Indexing.” After Google processes the URL, it will say “Indexing requested.”
Click “Got it” and give it a few hours to complete the process.
Once you’ve added your website to the Google Search Console, you will also want to create a Google Business Listing for your property. Google My Business is a core element of SEO, especially for brick-and-mortar business. Think about those “coffee shop near me” searches. In order to ensure your business is included in local search results, create (and maintain!) an accurate and up-to-date Google Business Listing. Thankfully, Google has made this process quick and painless for busy business owners. Steps include:
Set up a Google account (if you don’t already have one).
Follow the steps to enter your business information including: Business Name, Address, Phone Number, Website and Hours of Operation.
Note: If you are an online only business, you can leave the address field blank, and check “I deliver goods and services to my customers” and then check the box for “Hide my address (it’s not a store)” option that appears below.
Choose your geographical service area and business category.
Then click “verify.”
After verifying your business, be sure to optimize your listing by adding photos, video, and a thorough business description.
Once you’ve gotten your website on Google, be sure to get on the other major search engines as well (including Bing, which is powered by both Yahoo and Microsoft).
Submitting your website to Bing
Similar to Google, the process to submit your site on Bing is even more streamlined. If you’ve already verified your website via the Google Search Console, simply import the work you’ve already done.
Log onto Bing Webmaster Tools, then click “Get Started.” You can verify your website using the Google Search Console Option or re-verify manually through Bing.
Once your site is verified, log back into your Bing Webmaster Tools account and go to “Configure My Site.”
Select “Submit URLs.”
Paste in the individual URLs into each line, then click “Submit”
Remember that it can take a few hours or even a few days to get indexed. But it’s worth the wait, and well worth the benefits.
Most importantly, to get indexed and stay indexed in a search engine’s results, make sure you are creating high-quality and purposeful content. Anything subpar will be marked as spam.
Ready to get started!? If you’re looking to launch your first site, make your message count with right extension. Secure your perfect domain today.
“The results of philanthropy are always beyond calculation.”
This quote holds more power when it comes to corporate philanthropy. Since implementing corporate philanthropy benefits not only the community but also your company and its employees. And that’s one of the biggest reasons why corporate philanthropy has become more prominent in businesses today. With society recognizing the need for more social, environmental, and economic responsibility, the importance of corporate philanthropy keeps rising. Corporate philanthropy plays a massive role in a business’s success, bringing more benefits and having a more significant impact on your company’s performance.
Although the importance of philanthropy is becoming more known today, it has always been considered beneficial for businesses for decades. Companies that have inculcated a positive social responsibility have gained a favorable image in public and received immense support from their target audience. This support is especially evident in the Asia-Pacific region, where the tendency to purchase from socially responsible brands is the highest. As per a report by Neilsen, 64% of consumers prefer associating themselves with socially responsible brands in the Asia-Pacific region.
While there are numerous advantages of corporate philanthropy, let us first thoroughly comprehend what it means.
What Is Corporate Philanthropy?
The origin of the word philanthropy is Greek, and it means love for humanity. Today, the term philanthropy commonly implies the act of voluntarily giving by an individual or an organization to help society and communities flourish and make a significant impact.
Organizations should implement corporate philanthropy through the strategic and generous use of their finance, employee time, facilities, or their products and services, to help others in their community and give back to society. The best corporate philanthropy initiatives complement the company’s business objectives, culture, and identity. Corporate philanthropy is a long-term strategic plan rather than just a one-time program, and its impacts are long-term.
Now that we’ve defined corporate philanthropy let’s look at its benefits to your organization.
Five Advantages Of Corporate Philanthropy
Corporate Philanthropy Helps Build A Positive Brand Image
One of the key benefits of corporate philanthropy is helping a brand improve its reputation and build a positive brand image with its employees, customers, prospects, clients, partners, and community. The more you invest in doing good, the better your audience will perceive your brand. A strong brand image also maximizes the opportunity to connect with many audiences who support the exact social cause.
When your organization promotes its philanthropic activities through multiple channels, it increases your brand’s visibility to more individuals who connect with your brand’s charitable goals, start trusting you, and grow more loyal towards you.
One way to make noise about your philanthropic activities and make them known to your audience is by having a strong online presence – one that resonates with social welfare organizations, activists, and charitable activities. For example: http://www.giving.sbs.
.sbs is a domain extension that stands for ‘Side by Side.’ It is targeted towards forward-thinking organizations and individuals who strongly believe in doing good for themselves and society side by side.
Corporate Philanthropy Helps In Increasing Employee Engagement Levels
A company that implements philanthropy programs builds deeper and meaningful connections with its employees. Up to 78 % of employees prefer engaging themselves with corporate social responsibility initiatives, which results in increased employee engagement which then improves productivity levels and business results.
More employee engagement indicates that your employees are happy and satisfied with their work. When a company fosters corporate philanthropy, it stimulates collective engagement from all of its employees, who experience a feeling of accomplishment in doing more for their communities. This positive attitude leads to a happy workplace and eventually increases an employee’s loyalty.
Corporate Philanthropy Builds A Positive Workplace
As discussed above, corporate giving leads to a happier and more positive workplace. Corporate philanthropy draws people together and boosts teamwork, resulting in meaningful and stronger relationships among employees who share the same ideas and support the same cause.
When your employees participate in philanthropy or charity initiatives that correspond with their beliefs and values, they begin to perceive themselves as more than simply a paycheck. Corporate philanthropy allows your employees to be a part of a more significant cause that benefits communities and brings about positive change.
Today’s customer prefers to buy products or services from brands with a strong sense of social responsibility and is doing good in the world. They are more interested in organizations that work together to make a difference. When you make corporate philanthropy a priority, your customers become more interested in your brand and want to be associated with it.
More than 78% of people today contribute to multiple charities each year; out of these, 67% of the total contributions go to the person’s top cause. If an organization’s philanthropic agendas match that of a consumer, it acts as a motivational tool for them to associate themselves with your brand.
Corporate Philanthropy Can Help With Tax Incentives
“You get what you give.” The saying has quite an implication when it comes to corporate philanthropy.
When an organization makes monetary contributions as part of its charitable initiative, it may be eligible for a tax break. While this should not be an organization’s sole expectation of financial gain, assisting a charity in need does give some economic benefits.
Charitable contributions are usually tax-deductible for organizations, and they should consult with a financial advisor to ensure that all tax obligations are satisfied. This advantage provides for a reduction in the net cost of the outreach endeavor.
When appropriately implemented, corporate philanthropy efforts may have a significant impact on an organization’s success. They provide more productive and engaged personnel and a powerful and good brand image that attracts talent and boosts sales.
However, for an organization to reap the benefits of corporate philanthropy, it must first establish a strong online presence that allows them to reach the most significant number of people and make its efforts known to its target audience. And what better way to accomplish that than by using the .sbs extension to build an effective and powerful online presence for your philanthropic initiative side by side with your business.
UNR, the registry operator of the .link & .click domain endings, is dedicated to helping businesses and investors alike secure the best domains for their brands. That’s why we’ve teamed up with them to generate a list of over 8,000 dictionary-word domains that recently became available for standard registration fees (7,000+ .link and 1,000+ .click)! And for a limited time, you can register yours for just $3.83!
Many of these domains were previously registered but not renewed, meaning they’re highly sought-after assets you can now claim as your own. The release includes valuable keywords, as well as many first and last names.
No matter how you use your domain — for a new site, landing page, redirect, or email address — .link and .click help you build connection and community, while driving your desired call to action.
Right now, Chainlink is the 4th largest cryptocurrency in the world. The company raised $32 million in its ICO and now provides smart contracts on blockchains — all while using a .link domain!
Click the link below to download the full list of 30,000+ UNR domains that just dropped, including 8,000+ .link and .click domains for just $3.83.
Having access to the Internet gives us the opportunity to accomplish tasks with a click and reach a global audience through our digital channels. These opportunities also pose major challenges in the increasing competition between companies.
The Internet is a place where millions of companies try to make their way out and excel. For this reason, you need a strategy with unique features that allow your business to stand out.
A good, clear, and concise domain name is now undoubtedly a crucial asset for the positioning and visibility of a company today.
New domain extensions can be access keys to the world of Internet, as innovative, increasingly attractive elements vital in establishing your piece of virtual property. Can new domain extensions be a first step for your business success in this digital era? Definitely! And domain extensions like .LTDA and .SRL can be part of the success of your business.
Embrace the future: gTLDs for your business
The new generic top-level domain extensions, known by the abbreviation gTLDs, represent an important milestone for the Internet and the DNS. Before new gTLDs were launched in late 2013 and 2014, there were only about twenty gTLDs available on the market.
The TLD .com was, and remains, the most popular choice, but this is exactly the reason why this domain today is highly saturated. Long domain names are definitely not a good choice, while .com premium domains are not accessible to small and medium companies that do not want to pay a fortune. To date, there are over 1,500 top-level domains (ccTLDs and gTLDs) available for the global Internet community.
As a company, you now have better and easier access to significant domain names to build the best possible online presence for your brand.
.SRL & .LTDA: your professional choice for your corporate website
Are you doing business under the legal form of a limited company? Here is some big news: We have the perfect TLD for your company! If you run a Ltda or s.r.l. company in Latin America, Italy, Spain, or Romania, the domains .LTDA and .SRL become your digital corporate identifier. You can now create a domain name that perfectly matches your business name.
These two TLDs offer a unique opportunity for companies that want to build a professional presence on the Internet. If you are looking for the perfect business domain, .LTDA & .SRL, run by the registry InterNetX Corp., will be the right choice: they ensure a professional name with a clear and concise message. Last but not least, it will be very easy for your customers to remember and type your domain name — regardless of whether you use it for your website or e-mail address.
4 unique features of .LTDA & .SRL domains
In such a fast and competitive world, companies must place great importance on their online image and reputation. This is the reason why .LTDA and .SRL play a key role in terms of professional support that brings added value to the brand.
Here are some benefits that Ltda and .s.r.l. companies can take advantage of by registering a professional business domain name.
1.Innovation from the Internet ecosystem
Relatively new in the market, the ngTLDs are being mostly used by innovative companies who look ahead and are early adopters. The two corporate domain extensions, .LTDA & .SRL position you as a pioneering company in terms of trend, innovation, and progress.
Remember, this does not just apply to the domain name: you also benefit from e-mail addresses that match your company name. You will communicate your professionalism and competitiveness aligned with the standards of the Internet era.
2. Unequivocal identity
In this digital era, it is crucial that companies can identify themselves at a glance. The domain extensions .LTDA & .SRL give you the unique opportunity to communicate unequivocally who you are, emphasizing your exact business name. This makes a big difference in how the target audience perceives your company’s image.
3. Powerful marketing tool
A .LTDA & .SRL domain offers an interesting opportunity to build a marketing campaign around your brand and your digital assets. Take advantage of the matching business name of your domain to create powerful anchor text in backlinks. Do you have already a corporate website? Why don’t you protect your company name with the matching domain name and create a fantastic landing page out of it?
4. Professional and reliable presence
The domain extensions .LTDA & .SRL act as a seal of trustworthiness for your business website, since these domains can only be registered by companies with the legal form of limited liability in eligible countries. These domains communicate trust among your audience.
It’s high time: register .LTDA & .SRL domains
The time has come for your limited liability company to build a solid professional online presence. If you run a Ltda or s.r.l. business, you now have the opportunity to create an amazing corporate image for your brand on the Internet. Register your domain right now, and either use it as a redirect to your existing online presence or start something brand new.
A professional website is one of the best ways to demonstrate your skills and experience online. Job-seekers, entrepreneurs, and established industry professionals can all benefit from having a personal website that stands out to potential clients, employers, or collaborators. When you start designing your personal website, you’ll need to give it some planning and thought to make it as impressive as possible. Use these six tips when building your online resumé or portfolio to create your ultimate personal website.
1. Market yourself and your achievements.
No one knows you better than you, which means no one is better equipped to market yourself to potential collaborators or employers than you. Marketing yourself is like selling a product or service, it starts with an elevator pitch. You may focus on pitching your impressive portfolio of past work, or highlight prestigious jobs and internships you have had. Whatever you think your strongest asset is, your elevator pitch should focus on that element so it shines through on your website.
Advait.xyz is a good example of this tip, as Advait Ubhayakar built his website around his impressive qualifications. Advait has both an MBA in Communication Management and an MFA in Creative Writing. He shares this impressive educational background front and center on the homepage, putting it as the main focus of his portfolio for potential employers. As a business consultant, he has worked with a number of global corporations and growing start-ups. This experience is another powerful selling tool for potential new employers, which is why Advait features each company’s logo to highlight how impressive his resume is through brand association.
Advait.xyz functions as a sales pitch for Advait’s services and has a proven track record.
“Within a month of going live, it got me an interview for my first full-time copy-writing job for an ad agency in the U.S.,” says Advait, “And in the three years since then, it continues to bring me exciting new opportunities to work on creative writing projects from around the world.”
You can follow this same principle with your professional website. Create a 30-second pitch about yourself and pay attention to what you mention at the start. No matter what level of experience you have, you can still make your best qualities and skills the focus of your portfolio. Those traits should be the core of your professional website’s overall pitch to visitors, as it highlights what you can offer to a potential employer or partner.
2. Structure your site around your work.
Once you have hooked your audience with your homepage, you will want to explain your abilities in further detail. A great way to do this is by creating additional pages for the projects and achievements that you have worked on. This may include professional experience, education and academic achievements, awards and accomplishments, training and certifications, or other projects relevant to your desired job. Structure the layout of your website so that it’s easy to navigate through your work.
Award-winning writer and journalist Melissa Hung shares her portfolio on her personal website, MelissaHung.xyz. Melissa’s outstanding work and admirable experience are organized neatly on three main pages. You can view the stories she’s written for publications like Vogue and Catapult under Essays. Head to Journalism to read her San Francisco Chronicle and NBC News features. Under Editing you will find information about the many books she helped develop and line edit, as well as the magazine where she held the highest-ranking editorial title of Editor-in-Chief. On her About page, she lists notable press she’s received as well as prestigious accomplishments like being awarded a White House National Arts and Humanities Youth Program Award.
All of the pages Melissa has on her website are purposefully laid out to be simple and contain little extra content that would take the focus from her writing. This puts the focus on the pages that do feature her work and avoids creating distractions for visitors to get lost in.
Whatever aspect of your work you choose as the centerpiece of your website, remember to create a site navigation that guides visitors toward it. This makes your chosen skill the main focus of your site, and uses that skill to illustrate your full abilities and the true quality of your portfolio.
3. Communicate your message clearly and concisely.
Time is precious for your potential clients and employers, so it’s important to communicate your core beliefs and mission as effectively as possible. If you can, make use of recognizable companies and people you may have worked with. You may also want to consider sharing some data and metrics that prove the success of your past projects. This type of language will get their attention and increase your chances of sticking in their minds.
Esteemed business professional and author Juan José Delgado shares his personal website on JJDelgado.xyz. On the homepage, JJ welcomes website visitors with an eye-catching description of himself: The leader behind the biggest sales day in Amazon history. With a PhD in Digital Economy and Online Human Behavior, and over 12 years of business experience at well-known brands across Europe and Latin America, JJ could have described himself in many impressive ways. To make the most immediate impact on visitors, he chose to lead with a powerful statement that references ecommerce behemoth Amazon.
Further description of JJ on JJDelgado.xyz mentions his status as one of LinkedIn’s Top 15 Influencers of 2018 and Top 50 Worldwide Human Behavior Experts to Follow in 2017. This reference to yet another recognized brand and inclusion in these rankings further prove his notoriety in his field.
Employers and potential collaborators are coming to your website to learn more about you and what you offer. When you convey that information clearly and concisely on your website, you increase the chances those visitors will identify with your personal message and want to work with you.
4. Make a visual impact.
Countless social media and other online platforms prioritize video and pictures over all other content. This is an indicator that images and video are more engaging. Using eye-catching imagery on your website is a quick and effective way to draw visitors into your page and get them interested in you. This could mean using a rotating slideshow of past projects, sharing business logos when listing the companies you’ve worked for, and sharing a professional photo of yourself with your description.
Video game character designer Soa Lee has crafted many beautiful characters for the popular game company Naughty Dog Games, including characters in the newly released and highly anticipated The Last of Us Part II. Her personal website, SoaLee.xyz, prominently features these amazing designs. Soa uses both video and images to showcase her work as if it were a digital photobook.
Soa’s strategy of including vivid imagery of her work is effective. She explains “My career and fame as a 3D artist have been growing with my personal website. Now, my website has become the most important way I spread awareness about myself.”
When you can, try to show your skills and past work through well-placed pictures and video. This will grab visitors’ attention and keep them on your page. It’s also a clever way to draw visitors’ eyes to specific blocks of text on your site you want them to read.
5. Keep your target niche or market in mind.
Creating your website with your target audience in mind helps you focus your design choices to better appeal to that specific group. It helps you attract collaborators or employers who best match your interests and skills. Whether you’re a musician looking to find collaborators in a certain genre, a writer pursuing stories in a specific field, or a trained professional looking for a job in a certain industry, your website should appeal directly to others in that same niche.
One great example of this in action is JovelRoystan.xyz, personal website of an ASOS fashion executive. Jovel created his personal site to share his thoughts on fashion, music, and lifestyle to “all the ambitious twenty-somethings who desire more than 9-to-5s and Netflix.”
He makes frequent use of aesthetic photos showing his personal style and the places he’s visited to appeal to young professionals who dream of a similar lifestyle. He utilizes his blog to offer his thoughts on music, fashion, his industry, and current events that are relevant to his audience. All of this creates a unique style on the website and puts forth an image that will appeal to others who think and hustle like him.
Work backwards from who you want to visit your site, then build it to appeal directly to that group. This helps you maximize your reach to your specific audience and increase your influence in your target market, like Jovel did.
6. Paint a full picture of yourself.
Think for a moment of the many different skills you have. When your website reflects your full range of abilities, you give a more complete picture of what you can do to potential collaborators, employers, and clients. You might have lived in a unique place, possess a special skill, or come from a specific background that adds depth to your experience. Displaying that part of yourself on your professional website lets employers and collaborators understand you better and helps them visualize how you can fit into the culture of their company.
Multitalented professional Karen Wang has many capabilities, from writing to UX design to teaching yoga and mindfulness. On her portfolio website, KarenJWang.xyz, she showcases each of her skills to paint a full picture of herself to visitors. Karen does this through her website design by using three tabs at the top of the site corresponding to the three main skill areas of her life: Work, Art, and Wellness.
With KarenJWang.xyz, Karen hopes to inspire others to pursue their hobbies and interests outside of their career. She explains “Creating a website that showcases my eclectic interests has always been a priority of mine. Besides being an aspiring UX designer, my free time consists of cooking vegan meals, teaching vinyasa yoga, dancing, blogging for music festivals, and lots of time for being silly.”
Your personal website can be about more than just your professional accomplishments. Include the skills and passions you have outside your professional life to make your personal website have a more human feel. This can show potential employers you can be both a work and culture fit for their business.
In summary, if you want a great portfolio website that will stick in the minds of your website visitors, then make your design choices carefully so you highlight your work in the most efficient way. Show the full scope of what you can do and inspire your website visitors with your exceptional words and creations. Use your website design to accentuate the best parts of your portfolio and present what you do clearly and concisely. Remember to paint a complete picture of yourself so that site visitors see the “professional” you and feel like they’ve met the “personal” you as well.
These tips will help you make a website that is memorable and presents you in the best light to the potential employers or collaborators you want to reach. Your personal website is a way for you to express yourself in all your creativity, complexity, and fullness to potential collaborators and employers. Put your best foot forward using an inspired design like these .xyz adopters.
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses.
The reason being, it takes a lot more than
just a big budget to succeed online. Some of the basic tips include:
Having a functional website
Sharing regular industry updates and useful information through blog posts
Engaging with your users and having an active conversation through social media