Automation is changing the way entire industries function. It is what separates forward-thinking businesses from traditional mindsets. One company that has embodied the value of automation is Google. Whether it’s self-driving cars or an immense advertising network, Google is one of the leading companies invested in coding and development advancement. And so it’s quite a treat that, as of February 28th, 2019, Google is releasing a new domain name extension: .dev.Continue reading
One of the most exhilarating things about starting a blog can be picking the perfect domain name.
With literally hundreds of domain extensions (like .com, .club, or .ink), it’s never been easier to get ultra-creative when naming your blog.
So why is it that landing on the perfect domain name can still often be a struggle? Why do many bloggers end up regretting the domain name they originally came up with, and change it months or years later?
The answer lies in what’s going through you mind when you’re learning how to start a blog.
Let’s talk about Lucy. She is a pastry chef who recently moved to Chicago from Paris. She set up her bakery a couple of months ago in a quiet suburban neighborhood and is pleased with the response she has received so far. What started out as a hobby back when she was a teenager has now become her passion and profession. The business is thriving, she loves what she does and is excited about what the future holds for her.
It is likely that your brain has visualized this story as you were reading it and will retain those images for you for a long time to come. On other hand, your brain has presumably forgotten the name of this person (unless your name is Lucy or you have a specific reason to remember that name). The reason is that your brain selectively retains information that it finds meaningful and discards anything that it classifies as useless. This continuous process of dumping redundant memories and data is what makes the brain efficient. It’s not surprising that this intel into the functioning of our brain is the genesis of ‘marketing with storytelling’.