When most people consider domain names, they’ll reflexively rattle off the classic few: .com, .org, .net, and — you guessed it — .inc. It’s a household name for a reason. Instantly credible and conveniently concise, .inc immediately signals to your viewers that you mean business. You’ve surpassed working out of your buddy’s basement. You’ve made the leap to the big leagues. You’ve incorporated. You’ve invested. You’ve arrived on the stage you were meant to occupy. Now it’s time to announce your show to the world with that glowing marquee of a domain name. That’s the power of .inc: professional visibility amongst an ever-encroaching market.
While there’s no shortage of examples of high-traffic .inc domains from globally recognized brands, we thought we’d highlight a few of our favorite startups that have made a name for themselves with the extension.
This may be too strong of a start out the gate, but would you look at that beautiful domain name! th.inc!? They clearly thought that one through (ba dum tss). The clever team behind th.inc built their innovative tech company around a domain that clearly highlights their modern approach.
As a tech co that boasts solutions for business to compete in and thrive in a digital world, they have to live up to their own promise by exemplifying to prospective customers that they can do just that. With an impressive domain that no visitor would soon forget, th.inc has quite literally made a name for themselves in the industry thanks to the value and prestige of .inc.
Another short, snappy, easy-to-remember, and immediately compelling example of domain names at their finest: self.inc is a credit-building tool to help people secure a strong financial foundation. Building credit and building savings used to be mutually exclusive goals. With Self, they’ve created a responsible way for people to build both at once.
When considering Self’s intended audience, the domain resonates even more. Who’s it for? You. Yourself. Your financial wellbeing. Who do you rely on most of all? I’ll let you fill in that blank. When a potential customer pauses to recall the name of that credit-builder site she recently discovered, she won’t have to search long before remembering self.inc. We all trust in ourselves, now, you can trust in Self too. Come on, that’s just good branding.
Any ad agency knows their marketing has to impress from first-glance. It’s what they do! They better be their own branding experts as well. The best domain names drive home that first impression hit — whether through witty wordplay or a perfect match to the brand. Fluency.inc shows the powerful simplicity of that perfect match branding, offering a clean, concise domain name that leads to an equally compelling site.
Anyone typing Fluency.inc into their address bar knows their headed to a reputable company. You may know absolutely nothing about the brand or industry. You may have no idea what to expect. But upon seeing Fluency.inc, you’re immediately intrigued and awaiting professionalism. Sometimes it’s that simple: a web address that signals to the world you are resolute in your commitment to your craft. With a .inc domain, you’ve already achieved your hook.
Take the leap. Get .inc at its best price yet.
Now, you can get .inc for 50% off. And stay tuned for an even bigger price drop this coming weekend. If you’re serious about your business, enhance your digital presence with the domain that shows you mean it.
Today’s online shoppers engage with countless brands every day. Utilizing technology and adding special features to your online presence can help make your brand cut through the clutter and create a lasting impression in the minds of your audience. Enhancements to your online presence can make your brand’s personality shine through, help you communicate your offerings, and create a memorably enjoyable user experience. Delight your audience and they may even choose to spread the word about your brand or business with friends and family.
In today’s digital landscape, using the latest technology is one of the best ways to stay ahead of your customers’ needs. That’s the reason we’re sharing how to stay ahead of the curve by enhancing your online presence with technological features, as part of this year’s XYZ Quarterly theme of Staying Ahead of the Curve with .XYZ. We’ll offer you seven helpful technological ideas that you can use to create a lasting impression on potential customers, as well as seven .xyz websites that serve as prime examples of these tips.
Tip 1. Feature collectible NFT badges to build excitement for your event or product launch
Brands and businesses in various industries are finding innovative ways to utilize blockchain technology, including creating digital assets for fans and customers interested in growing a collection of NFT badges. Blockchain platforms like Ethereum create a verifiable public database that can be used for tracking event attendance. You can create an event or product launch that provides attendees with a collectible NFT badge that tracks participation and provides an opportunity for your customers to start, or add to, their collection. This NFT badge can serve as a unique and branded digital promotional product that your customer can have forever. Promotional products can also generate increased brand awareness and recognition of your business. A custom NFT can spark curiosity and drive new customers to your website to learn more.
POAP.xyz is an example of a platform that can help your organization provide unique collectible NFTs to delight your customers. The platform is a decentralized application, also known as a dApp, which helps clients create NFT badges to be collected for attending activities and events. POAP.xyz claims that a collection of their custom NFTs is the best way to keep a visual diary of your life events. You can use POAP.xyz to create a memorable and technologically advanced experience for your customers by allowing them to earn a POAP badge at your next event. Collectors can store their branded badges online to be viewed and admired, potentially introducing viewers to the branded organizations. We found a POAP collector who has obtained over 500 badges by participating in virtual events such as Pride parades, reggae dance parties, art releases, and even the launch of xDollar, a new cross-chain cryptocurrency lending platform. POAP.xyz uses blockchain technology and NFTs to help enhance their client’s event and generate more brand awareness.
Using blockchain technology to create collectible NFT badges for your events can provide your customers with a truly unique and modern memorable experience.
Tip 2. Create a podcast for your business
As our desire for new and exciting entertainment options continues to grow, the podcast format is still becoming increasingly popular. A podcast is an episodic audio program that listeners can stream or download to their computer or preferred device for easy listening. This type of audio content can allow your customers to listen to interviews from your founder, the story behind your latest launch, or discussions about your events while they’re at the gym or driving to and from the office. Starting a podcast for your business can reach your customers in a new, more intimate way. As traditional marketing channels are carefully curated, podcasts can be incredibly casual and spiked with real personality. Customers can opt in to listen to your podcast regularly, which can educate your customers about your products and services and keep your brand and your website at top of mind.
SpiritGuideSociety.xyz is an example of a brand that created a podcast to extend their educational and entertainment value to a larger audience, and forge a more intimate connection with their followers. The Spirit Guide Society is a community developed by the Seven Grand bar group of Los Angeles, CA. For nearly a decade, popular global spirit brands have been visiting the bar group (Seven Grand, Caña Rum Bar, Las Perlas) to teach whiskey, rum, tequila, and mezcal enthusiasts about the drinks that they love. In 2018, SpiritGuideSociety.xyz began sharing that knowledge in podcast form. Episode topics include discussions with representatives of leading liquor brands, mixology lessons from their own roster of bartenders, and recordings of the group’s live tasting events. Since its debut, their podcast’s Instagram following has grown to nearly 11,000 followers! Comments from followers range from positive reviews of their events, questions about their featured spirits, and shared excitement about upcoming episodes. SpiritGuideSociety.xyz’s podcast listeners can learn more about their favorite spirits directly from brand representatives and gain increased awareness of the Seven Grand, Caña Rum Bar, and Las Perlas bars in Los Angeles.
By extending your educational offerings to a larger audience with the creation of a podcast, your customers can learn more about your brand’s backstory and gain a stronger understanding about your products and services.
Tip 3. Incorporate the latest in AR and VR technology
The engaging addition of augmented reality (AR) and virtual reality (VR) technology can fascinate your audience and take their user experience to an interactive new level. AR is the use of text, graphics, audio, and other virtual enhancements integrated with real-world objects, like the appearance of a new table in your dining room when looking through your phone’s camera. VR, on the other hand, is the technology that uses software to produce images and sounds to create a virtual landscape. AR can place virtual items in your customer’s actual surroundings, and VR can place your customer in virtual surroundings. AR and VR can be especially helpful for businesses and brands that conduct a fair amount of online sales. With AR and VR additions like interactive dressing rooms, virtual color renderings, online customer support, and 3D details of your product, your customers can better understand how a product is going to look and feel in their space. Providing this increased understanding of your product to your customers can inspire them to make a purchase with confidence.
Lune.xyz is a Poland-based digital marketing agency that helps their clients apply this technique to their websites. They specialize in the use of interactive, cutting-edge AR and VR technology to connect consumers with products. Their clients can delight their website visitors with interactive applications and games, pyramid holographic visualizations, interactive mappings, and more AR and VR tools to build consumer trust and promote their ideas. When a brand’s customer is shopping online for a chair and AR technology can show them how it will look in their living room simply by aiming their phone’s camera, it can increase customer confidence in the purchase and leave minimal room for disappointment. When a virtual tour of a brand’s showroom is available through VR technology, a customer can be inclined to see more of what you have to offer from the comfort of their own living room. AR and VR technology like this create a highly interactive and engaging experience for customers that can leave a lasting impression and generate a lot of discussion. In fact, global consumers listed AR/VR as the top technology they’re seeking to assist, amplify, and augment their daily lives, according to a Nielson IQ Global Survey
Utilizing interactive AR and VR technology on your website can enhance a visitor’s experience, extend their stay on your site, and increase your chances of earning a loyal customer.
Tip 4. Develop a low carbon website
Customers today are paying more attention to the environment and sustainability. Your company or organization may already be making sustainable efforts in your business model, but you can take those efforts a step further with a low carbon website. With electricity powering data centers, computers and smartphones, energy consumption and emissions from the internet are rather sizable. Approximately 1.6 billion tons of greenhouse gas emissions are produced in the manufacturing and running of digital technologies. Developing a low carbon website can reduce your website’s carbon footprint. A low carbon website is one that uses limited energy-consuming resources, including typefaces, logos, and high-resolution images. Your efforts may leave a lasting positive impression with your environmentally conscious customers.
MADC.xyz is an example of a sustainability-minded business that furthered their efforts with the development of a low-carbon website, hosted by a green hosting company. Miguel Ángel Díaz Camacho (MADC) & Partners is an international architecture firm established in Madrid, Spain who assert they operate under a succinct philosophy: “Design without sustainability is no longer design.” To extend their sustainability efforts, they designed their website using energy-reducing efforts with the intent of low environmental impact. They chose a green hosting company that uses renewable energy to power the data centers it uses. To limit their use of energy-consuming resources, MADC.xyz’s website is absent of custom typefaces. Visitors of MADC.xyz will instead see the default typefaces of their browser, a sans serif and a serif font. MADC.xyz also limits the usage of high-resolution color imagery on their website. Their website features black and white imagery, with an interactive option that lets visitors temporarily view full-color versions. MADC.xyz is demonstrating their commitment to sustainability and have positioned themselves to leave a lasting impression on visitors of their website.
Aligning your online presence with your brand’s sustainability efforts through a low carbon website can intrigue, impress, and inspire your customers, as well as better serve our planet.
Tip 5. Utilize the latest in social media platforms that may resonate with your target audience
Social media marketing can help increase brand awareness, brand loyalty, and increased traffic to your website. Customers also enjoy the engagement aspects of social media, and can respond favorably to personalized responses to their comments and messages. Embracing the latest social media platforms that most resonate with your target audience can excite your viewers and demonstrate your adaptability as a brand. One new platform is TikTok, a video-sharing social networking service. Another example, Clubhouse, is an audio-only social media app where users can communicate in chat rooms that can accommodate thousands of people. Sharing content that is entertaining, educational, and engaging on the newest social media platforms can help spread your brand’s message and route your audience back to your website.
ForceofNature.xyz is an example of an organization that has embraced the latest social media platform aligned with the interests of their target audience. This youth-led non-profit organization is dedicated to helping fellow young people realize their change-making potential in the face of climate change. Initially sharing their informative climate change posts on Instagram and Twitter, ForceofNature.xyz has created a TikTok account to stay on top of the latest popular social media platform enjoyed by their target audience. In the months they’ve been active they’ve even used the platform to launch efforts to recruit a climate-minded content creator. They have shared clips of speeches from their founder, Clover Hogan, focusing on topics such as intersectionality when promoting environmentalism as well as clips of discussions they’ve had with featured guests, such as environmental lawyer Farhana Yamin. Joining this new, widely-adapted social media platform to share an inside look at their organization can inspire viewers and drive them to ForceofNature.xyz to learn more.
Using the latest technology in social media can help you reach and engage with your target audience.
Tip 6. Use 3D printing to make customized items
One way to truly set your business apart is to offer your customers the ability to modify or customize your offerings to meet their specific needs. Many customers love a one-of-kind customization. Your ability to offer exactly what they want can leave a lasting impression on your customers, which can lead to repeat business. For example, if your business sells sunglasses, you can delight your customers by providing the option to add a special emblem or message in the design of their choice to the pair they order. You can achieve the specially ordered request with 3D printing. On-demand manufacturing, also known as made-to-order, is a production model when products are only made as they are ordered. 3D printing is relatively fast, and makes on-demand manufacturing, regardless of order size, extremely accessible.
Womp.xyz is an example of a 3D printing studio that can help your business provide unique customizable offerings to delight your customers. This Brooklyn-based business aims to bring 3D technology to the masses. With their personalized service and DIY 3D modeling approach, any organization can transform an idea into a 3D reality. Starting a project for your customer is simple. Just send a description of the desired object’s form and function, and Womp.xyz’s custom software will generate a 3D model you can preview and modify. Once your 3D model is finalized, you can select from over 80 materials to be used. 3D printing studios like Womp.xyz can make it quick and easy to provide customized, unique options for your customers, which can leave a lasting impression.
Using 3D printing to provide customized offerings to your customers can make your business stand out.
Tip 7. Send more secure messages with blockchain technology
Making efforts to increase security when messaging can provide peace of mind to your customers. Electronic messaging like email, live chat, and SMS texting are increasingly popular modes of communication between businesses and customers for their efficiency and immediacy. Authentication and security concerns also continue to grow as new security threats surface. Studies indicate that over 90 percent of global online users have had at least one significant concern about data privacy. The decentralized nature of blockchain technology can allow users to exchange messages while preserving a high level of security.
Mailchain.xyz is an example of a platform that can help your organization securely send email-like messages on various blockchain protocols. This decentralized application encrypts email messages so that only the recipient can decrypt and view them. Mailchain.xyz allows users to send and receive HTML messages, including messages with media. The platform’s services included sending strongly encrypted messages, managing payments, and handling internal support requests, but the most comforting aspect is its decentralized nature and enhanced record-keeping ability thanks to blockchain technology. Mailchain.xyz can use records logged in the blockchain to verify transactions and the parties involved without needing to know their identity, which enhances the privacy and security of their service. This can be of great benefit to you and your customers, as the greater sense of security can increase engagement and business opportunities.
Secure messaging can alleviate the potential privacy concerns of your customers and increase the likelihood of continued engagement.
Businesses that stay ahead of the curve recognize the importance of providing a stellar experience to their customers. It is helpful for your brand affinity to have an online presence that gives your customers something to be impressed with or excited about. Enhancing your website or app with creative and entertaining technological features, whether big or small, can encourage them to stay on your website, become a loyal customer, and even become a brand advocate. Adding a feature to inspire, delight, and excite your customers can help to ensure that they will stay. Take advantage of the latest technology to increase your website’s offerings and reach, including blockchain technology, podcasts, AR/VR technology, low-carbon websites, and the newest social media platforms.
Following the example of these users and making use of these technological features on your website or app can help to create a unique and memorable experience for your customers which can extend the success of your brand.
You can now use your .art domain as both a traditional website domain and a crypto domain, which works as a blockchain wallet address. Once you’ve found your perfect domain name, put it to use no matter what you do: whether it’s spreading news about your project or reaching into the metaverse to look for funding.
Use .art as your crypto domain AND website domain at the same time.
You can now send crypto directly to registered domains using .art wallets. Instead of typing out an incredibly long crypto address, you have the option to simply type in an easy-to-remember domain like annieswallet.art.
“In this world nothing can be said to be certain, except death, taxes and .ART blockchain wallets.”
Derrick Austin, NFT LTD, Director & Project Lead with 35+ years’ experience of art, animation & digital production
What are the benefits of ENS integration with .art domains?
Security. ENS is built on smart contracts on the Ethereum blockchain, meaning it doesn’t suffer from certain insecurities of the DNS system. You can be confident that the names you enter work the way their owner intended.
Concision. .Art domains are naturally easier to remember, giving crypto exchanges human-readable names.
Error-proof. Imagine you get one symbol in your wallet address wrong – not hard when they come as 26-35 alphanumeric characters! With a .art domain this would never happen, insuring against erroneous transfers.
Marketing. If you are using your crypto wallet to collect or exchange NFTs, what better way to advertise that with a .art domain name? In the age of brand battles won by storytelling, naming is king.
“Whether you create NFTs or are putting together a digital art investment portfolio in the hopes of selling it at a higher price, a digital wallet is a must-have for entering the market. .ART allows you to kill two birds with one stone and benefit from two trusted technologies at the same time – DNS and ENS. Creative audiences that use naming as a marketing tool will definitely appreciate top-notch branding. As an example, the same .ART domain name can be simultaneously used to point to the project’s website and serve as a memorable name for its blockchain address.”
Kate Senkevich, .ART Managing Director
How are .art domains different from other ENS offerings?
.Art is ICANN approved and compliant with its policies since day it was launched back in 2017. This guarantees 100% visibility to all .ART domains registered on ENS.
.Art domains can also be used as email addresses, while similar offerings from other domain zones bypass ICANN regulations, thus limiting their own functionality and creating a potential security risk.
There can be no domain collision where Ethereum blockchain complements DNS namespace, making it a reliable provenance solution, ideal for art objects.
Consider this a love letter to domains. Especially given the current circumstances, where would we be without them!? Take a read through what our partners at .ooo have to say about the necessity of domains and their impact on modern business.
More than a year into the pandemic, we continue to witness a new pace of business and technology. Companies are developing strategies to strive no matter what comes next. And if we’ve learned anything, it’s that we have no idea what’s around the corner. The pandemic has transformed the face of modern businesses as most startups enterprises continue to advance their image digitally. While most of us recognize immediately the importance of a domain name in that effort to expand online business, let’s take a moment to review the basics!
Why You Need A Domain Name
Connect With The Global Marketplace
Beyond simply giving customers a resource to access your business online, a personalized, well-branded domain name helps you speak directly to your specific clientele by setting precise expectations for what you have to offer. Having a unique domain name saves your customers time and enables you to connect with them quickly and clearly.
Creating connections that span the globe is not an easy task, but an accessible online presence is your first crucial step. Your business needs a unique domain name to stand out from the crowd and begin to build upward momentum.
Control & Manage Your Brand
Another main point to consider is if you do not secure your domain name, you risk somebody else purchasing it first, potentially resulting in losing control of your brand. Getting a domain name ensures that no one else can steal your name and siphon your potential customers. Maintain control of your brand and your business by securing your name at the first opportunity.
A unique domain helps potential customers find and remember you. With increasingly more domain names available, you can include brand-related keywords directly in your URL, so customers can easily recognize your services from their first search.
We’ve all been there — trying to remember the correct name or spelling of a website. Creating a domain name that It is a nightmare when your customers face a hard time remembering your business URL. Getting a domain name can help you get discovered online.
Your website’s name allows you to communicate with your visitors about your products and services. It also helps explain the core message of your business. When used correctly, a domain name contributes to the overall reputation of your brand. A good reputation means more customers and more sales. Improve your online visibility and set a vision for your business. Having a personal domain name is a good sign that you take your business seriously, so your customers will do so too.
Gain A Competitive Edge
A personalized domain name helps give your business a competitive edge, while situating your brand amongst the world’s largest companies. A domain name helps you compete alongside every one of your competitors, even if they are bigger with several products and services to offer.
In a nutshell, every reported business has an independent domain name. And to successfully launch your business online, a unique domain name is your first non-negotiable step. With a seemingly endless slew of domain name opportunities, choosing the right one may feel a bit daunting. Fear not! We’re here to make that exploration a fun one!
Consider how to best differentiate yourself, with something besides .com. You can opt for an equally generic extension with much wider availability, increasing your chances of securing your perfect match. Take the domain .ooo for instance — easy to remember, easy to quickly type, and brimming with opportunity! Start your domain search today to get online and keep your business growing.
You don’t need the most expensive equipment available, or even millions of subscribers, in order to make money with video content. Nowadays, we can all be video creators simply by using our smartphones and talking to a niche group of people that share our interests. If you’ve found yourself intrigued by YouTube (do content creators really get paid per view?), but have no idea how to begin — or you think you simply don’t have the audience or video creation chops to cut it — we’re here to help.
Whether you’re angling to be the next vlogging superstar or you just want to supplement your income with a video-creation side gig, read on for simple steps to achieve video greatness.
Starting is the Hardest Part
This advice may sound self-evident, but hear us out: if you want to make any amount of money through video content, you need to actually create and upload videos. For many of us, there just isn’t enough time in the day to shoot, edit, and upload; it’s yet another task on an ever-increasing list. The good news is that your videos don’t have to be perfect, they just need to be authentic. Remember, the only person who can offer your unique voice and perspective is you. So come from a place of authenticity, and just start making!
If you already know what you want your videos to be about, you’re already ahead of the game! If you don’t, let’s start with a small brainstorming task. What are your interests? What are you passionate about? Is there some skill, craft, or advice you can offer others, like how to draw or how to build a website? Make a list of everything you enjoy, everything you’re good at, and any gap in knowledge you could potentially fill. You’ll start to see where your skills, interests, and greater public needs intersect. The more truthful you are with yourself during this process, the more authentic your video content will be.
Once you’ve honed in on your video content, it’s time to create a schedule for yourself to stay on track with regular shoots, edits, and uploads. Remember, you don’t need a fancy, state-of-the-art camera, or even the latest video editing software to do this. Most smartphones today offer picture quality and editing capabilities comparable to sophisticated film equipment. Especially if you’re just starting out, you shouldn’t need expensive gear. Commit to regular uploads, so your audience knows what to expect. When in doubt, forgo the glitz and glam, and opt for consistency.
Build Your Audience
Once you’ve developed and maintained your content schedule, now let’s figure out how to grow those subscriber numbers so you can monetize your YouTube channel.
This is where your hard work in the first step really comes in handy — if you have a specific thing you can offer through your videos, you are more likely to find an audience. Don’t worry about trying to cater to every taste, just speak to what you know and your audience will naturally find you. Stick to your voice and your content will inevitably be much stronger compared to those simply looking to placate the masses. Specialization doesn’t need to come at the expense of growth! You can continue to reach new people by trying some of the following:
Engage with your audience: Read and respond to comments you receive both on the YouTube platform itself and on other social media platforms you use to promote your content.
Use a unique domain name to stand out: .tube domains are a great way to shorten your YouTube URL to something easy-to-remember and easy-to-promote. A .tube domain provides an unprecedented opportunity to brand yourself and makes it easy for people to find your videos online. Search for your perfect domain today.
Customize your video thumbnails: The thumbnail is the first visual people see before they even click on your video. If it’s boring, they’ll just keep scrolling. So make it count!
Porkbun customer Franko Dean found a unique way to promote his YouTube account and grow his audience with a custom .tube domain that redirects to his personal YouTube channel. By using franko.tube on his Instagram and Twitter profiles, Franko made it easier for people to find his videos and remember his name.
To monetize your YouTube account and become a YouTube partner, there are two important milestones you must first achieve. You will need 1,000 subscribers and 4,000 watch hours over the past year. Once you have hit those marks, simply enable the monetization option within your YouTube account to start earning money.
A common misconception regarding the YouTube partner program is that you earn money for every video view — that is not the case. Through this program, advertisers will be able to overlay their pop-up ads on your videos and, if a viewer clicks the ad, then you will get paid. So, in order to monetize your videos further, you will need to leverage your audience in other ways.
Making Money Outside of YouTube
Once you have built up your audience on YouTube, you can create alternative revenue streams for yourself. Start selling merchandise with an online store. Ask your audience to support you through “fan funding” (think of sites like Patreon, where users pay a monthly fee to support their favourite creators). Leverage your knowledge to work with like-minded brands and promote their products to your audience. License the use of your videos to the media. Explore affiliate marketing opportunities where you advertise products through a link on your website, newsletter, or video description and get paid either per click or per purchase.
Streamlining Your Brand
To get started on developing your website, simplify your domain search, and start here. From there, it’s easy to set up a website using our range of site builders and hosting solutions from personal brands to established companies alike. Choose your preferred hosting plan, and try it out for free. After the free trial, you could even be paying a very low cost of $3-$5 per month!
It’s never been easier to set up a website and personal brand. And with a custom email address that matches your .tube domain, no longer do you have to use that generic yahoo or gmail address. Elevate your professionalism and streamline your online presence around your .tube domain to create one seamless brand.
By combining several of these tactics, you can start making money both within YouTube’s platform and outside of it. Before you know it, you’ll be able to supplement your income simply by being yourself and sharing your video content. And who knows? Perhaps you’ll become the next Jeffree Star and be the richest YouTuber in the world.
If you haven’t heard already, we don’t want you to be surprised, so here’s the deal:
Starting August 31, 2021, at 9:00 PM Pacific (September 1, 2021, at 4:00 UTC), .com domain prices are rising 7%.
We know, no one wants this news. If we could change it, we would, but this one really is out of our hands.
Why is this happening?
Verisign (the registry that owns .com) struck a deal with ICANN (the Internet Overlords) to allow for the increase of wholesale prices by 7% this year and each of the next three years. So by 2025, wholesale prices will likely be set at $10.26.
What does it mean for you?
Well, at Porkbun, we sell .com domains at cost — meaning we do not make a profit, so that we can stay competitive by giving you the best price. (All registrars handle pricing differently; this is not the case everywhere! If you want more insight into the complexities of domain pricing, check out our handy pricing explanation for additional context.)
As far as this .com increase goes, here’s what you need to know:
1. Come September 1st, .com registration prices will increase from $8.58 to $9.13 (and it’s not our fault!).
2. To save money and avoid the pending increase, renew your .com domains now. You can still register, renew, or transfer .com domains at $8.58 until September 1st.
If you’ve invested in .coms, renew in bulk.
If you’re not planning to switch up your domain any time soon, lock in today’s prices by renewing for years ahead. The max renewal period allotted per domain is 10 years.
If you’ve been eyeing a .com for awhile, buy now before the price change goes into effect.
3. If .com domains feel overly been-there-done-that, then feel free to disregard this PSA. Instead, choose from our extensive portfolio of creative, low-priced domain names. Ha, take that Verisign! …Just kidding, we’re still friends!?
So, you’re ready to publish your website! You’ve done your research, thoroughly mulled over your content, and are on your way to establishing a cohesive brand. Overflowing with excitement, you hit that publish button (!!!) and immediately expect to see your website appear in Google. That’s how it works right!? Well, maybe, but it isn’t a guarantee.
Search engines first have to “crawl” and “index” your site — simply the process of analyzing and categorizing your content — in order to include yours in relevant search results. This process will happen automatically in time, but to expedite and ensure results, you’ll want to manually submit your site to each search engine.
Our partners at .US domains have put together a beginner’s guide to walk you through each step in the site submission process. Read on to get started.
From our Partners at .US Domains
Search engines are the largest source of traffic for most websites, especially if you’re running a new venture. Think about it: if you’re a brand new, local jewelry shop, customers are more likely going to type in “local jewelry store” or “jewelry stores near me” instead of your actual business name. That’s why it is important to make sure that these website giants can easily identify and list your site pages in search results.
While most search engines can automatically find your website thanks to built-in bots, submitting your site manually will help you get discovered by search engines much faster.
Especially if you’re a new business owner aiming to boost your company’s online presence, getting listed on search engines is basically a free marketing move. This will save you from having to spend on online ads. Leverage the power of organic search.
Let’s get started.
For the sake of simplicity and practicality, we’ll start with how to get your site listed on Google, the largest and most important search engine of all. More than 90% of the world uses Google for search engine purposes. That’s a stat that simply cannot be ignored by business owners. If you haven’t already, reserve your business domain now to ensure you land a short and memorable URL for your business.
Submitting your website to Google
If you’re launching a brand-new site, first visit the Google Search Console and follow the steps to verify that you own the site. Google will require you to add a small snippet of code to your site to prove ownership. Once you’ve verified your site on the Google Search Console, follow these next steps:
Index new pages. Log into Google Search Console and select “URL Inspection” from the left side menu. Add your specific URL string to get Google to crawl your new page.
Then click enter and select “Request Indexing.” After Google processes the URL, it will say “Indexing requested.”
Click “Got it” and give it a few hours to complete the process.
Once you’ve added your website to the Google Search Console, you will also want to create a Google Business Listing for your property. Google My Business is a core element of SEO, especially for brick-and-mortar business. Think about those “coffee shop near me” searches. In order to ensure your business is included in local search results, create (and maintain!) an accurate and up-to-date Google Business Listing. Thankfully, Google has made this process quick and painless for busy business owners. Steps include:
Set up a Google account (if you don’t already have one).
Follow the steps to enter your business information including: Business Name, Address, Phone Number, Website and Hours of Operation.
Note: If you are an online only business, you can leave the address field blank, and check “I deliver goods and services to my customers” and then check the box for “Hide my address (it’s not a store)” option that appears below.
Choose your geographical service area and business category.
Then click “verify.”
After verifying your business, be sure to optimize your listing by adding photos, video, and a thorough business description.
Once you’ve gotten your website on Google, be sure to get on the other major search engines as well (including Bing, which is powered by both Yahoo and Microsoft).
Submitting your website to Bing
Similar to Google, the process to submit your site on Bing is even more streamlined. If you’ve already verified your website via the Google Search Console, simply import the work you’ve already done.
Log onto Bing Webmaster Tools, then click “Get Started.” You can verify your website using the Google Search Console Option or re-verify manually through Bing.
Once your site is verified, log back into your Bing Webmaster Tools account and go to “Configure My Site.”
Select “Submit URLs.”
Paste in the individual URLs into each line, then click “Submit”
Remember that it can take a few hours or even a few days to get indexed. But it’s worth the wait, and well worth the benefits.
Most importantly, to get indexed and stay indexed in a search engine’s results, make sure you are creating high-quality and purposeful content. Anything subpar will be marked as spam.
Ready to get started!? If you’re looking to launch your first site, make your message count with right extension. Secure your perfect domain today.
At Porkbun, we’ve always strived to provide industry-low pricing consistently and transparently. But domain industry pricing as a whole can be confusing. In this post, I’ll explain not only how the domain industry pricing model works, but how we provide exceptional value you can trust at Porkbun.
We haven’t seen a post like this elsewhere from our friends in the domain industry, so we hope it’s informative. Contact us on social for any additional questions!
Renewal pricing. The most important consideration is to check renewal pricing when you’re buying a domain.
Porkbun has the lowest renewal prices on more of its supported TLDs than any other registrar.
Of course with every domain we provide first-class support as well as tons of free services, (Whois Privacy, SSL certificates) affordable hosting, and website tools.
How Domain Industry Pricing Works
The domain industry is regulated: the registry is the wholesaler and the registrar is the retailer.
For example, the registry for .com is a company you’ve perhaps never heard of, Verisign, which has the exclusive contract to manage all .com names. Your favorite registrar, Porkbun.com, sells .com domains to consumers, paying Verisign the price that it has set for each name and setting our own retail price. The difference between the registry’s wholesale price and the registrar’s retail price is the retail markup aka registrar profit (for .com, ours is often $0).
First Year Discounts and Renewals
Since registries don’t have customers themselves (remember, they’re only allowed to do wholesale), they don’t have many ways to get consumer attention. They need to work with registrars, including the most exceptional registrar in any known dimension, Porkbun.com.
Registries have one effective tool: first-year pricing. This is one of the few ways they can make their product shine and sparkle on registrar sites. Most registries offer first-year discounts, and the registrar passes on those discounts. That’s why you’ll see lots and lots of first-year sales when shopping for domains.
Renewal discounts are generally not as common (due to industry regulation). So, if you’re buying a domain that you plan to use, build, or invest in, pay attention to the renewal price! That is the actual cost of the domain you’ll be paying every year. At Porkbun, we pass on first year discounts to our customers, and we also transparently show you the renewal price. We think this is the best way to save you money and allow you to make the right decision. Some domains are certainly worth the higher renewal pricing, just be aware of your options and consider your plans when making your decision!
Most price increases are likely due to registry decisions and not registrar decisions. Different registries have different contracts but all pretty much have the ability to raise prices over time. Generally speaking, registrars also have the ability to raise prices but in our experience most price changes are a result of registry updates.
We currently, and historically, have sold .com, .net, .org domains at cost. That means at the cost we pay the registry + fees we need to cover, such as regulatory taxes and card processing fees, without any profit for ourselves.
We do this to stand out in a competitive market.
When we mark up other, standard domains, typically the most we do so is $1 + those fees. We often do less than $1.
Once again, we do this to stand out in a competitive market. We are successful and growing thanks to our growing base of customers, not the markup we charge them, so tell your friends about us!
We try to have the lowest registration price whenever we can. This often involves registry deals, some of which are not always offered to us. Since renewal pricing is more regulated with fewer secret deals, we almost always have the lowest renewal pricing.
Another quick thing to consider is if you will be paying for WHOIS Privacy or SSL certificates for your domains. We offer those for free. We’re glad that free WHOIS Privacy is now more commonplace, but we were one of the first registrars to offer it. Why? Because it was always the right thing to do, even before privacy laws forced even the big registrars to get more creative in how they charge consumers for it.
More than Pricing
At Porkbun, we want to be affordable, but not cheap.
We want to have incredible customer support, and we do every day of the year via phone, chat, and email.
We want to offer cutting-edge products, and we have some of the most innovative offerings around, such as our free, easy wordpress.
We want to have fun at work and with our customers, and, well, you saw the pig butt, right?
It gets more confusing?!
I hope that clears up some of the mystery in our industry. I know many companies in the industry have made it intentionally hard to understand pricing practices, so we’re glad to try to level with you. But, nothing is simple in the domains industry. Here’s a few other oddball factors which can influence domain pricing. Tweet or message us if we can add more to this article!
Registries can designate names as premium names. Those names can have high registration and renewal pricing, or sometimes just a high registration price. They can be really high, enough to make you want to tap your screen and ask aloud, “really?” But sometimes, those short or highly desirable domain names make perfect sense for your business or project. Registrars tend to mark these up as a percentage rather than a dollar amount. That’s how we do it too, and it’s still a reliably low markup.
A registrant, the person that already registered a domain, can sell the domain to another person. In this case, they set the price and make it available via a number of platforms made for this purpose, including the Porkbun Marketplace.
“Free .com domain”, bundles, and more.
We’re pretty sure a free lunch exists (interested in a timeshare?) We know that a free .com does not. In most cases, you’re getting a “free .com domain” because you bought an annual hosting package or some other hosting product that was expensive enough that the company selling it just rolled the .com domain into the price of purchase. As always, pay attention to the renewal costs — sometimes those free domains renew with a non-hidden additional charge!
Think we explained this incredibly confusing, weird world of domains pretty darn well? Thanks! But BOOM, just like that, country-code top level domains — those ones that end in two letters like .us, .io, and .co— throw a wrench in it, because THEY HAVE NO RULES! Since they are national assets, they are not regulated like other domain companies. Any country can just make up pricing rules, and trust us, they do.
We’re celebrating by offering designers, artists, and creatives a special opportunity to score a .design domain name FREE for the first year!
With this special offer, your .design domain name comes with all the extra goodies you expect from us, like free hosting and email trials, free email forwarding, free WHOIS privacy, free SSL security, and of course, expert support from your favorite team of Oinkers!
If you’re part of the design community, you know that smart presentation is crucial. Upgrading to a .design domain offers you a welcome opportunity to reinvigorate your digital portfolio or refresh your online branding. With .design, you can create a more brandable and memorable URL and email address. It’s a great way to assert yourself and improve your contact with customers, whether you’re a freelancer, web developer, or creative studio.
Even if you’re not a designer, the fact that you’re reading this now means you probably have friends in creative fields: freelance graphic designers, UX/UI designers, illustrators, interior designers… Whoever you’re thinking of, show your support for their passion or their career by sending them this link!
While the big brands may be impressive, it’s the CV sites created by individual designers that we find particularly exciting. For example, Katie Che has set up her personal CV website at katiechen.design. Katie is currently a product designer at Slack, and her previous experience includes Airbnb, design feedback service Red Pen, and online marketplace Zibbet.
“I strive to level the playing field for people to access opportunities and services through design and technology,” Katie says on the site. “Design should not be exclusive. I am a mentor for women and people of color in tech.” To that end, Katie has published a beautiful manifesto of her philosophy as a designer, collaborator, and ally.
“The results of philanthropy are always beyond calculation.”
This quote holds more power when it comes to corporate philanthropy. Since implementing corporate philanthropy benefits not only the community but also your company and its employees. And that’s one of the biggest reasons why corporate philanthropy has become more prominent in businesses today. With society recognizing the need for more social, environmental, and economic responsibility, the importance of corporate philanthropy keeps rising. Corporate philanthropy plays a massive role in a business’s success, bringing more benefits and having a more significant impact on your company’s performance.
Although the importance of philanthropy is becoming more known today, it has always been considered beneficial for businesses for decades. Companies that have inculcated a positive social responsibility have gained a favorable image in public and received immense support from their target audience. This support is especially evident in the Asia-Pacific region, where the tendency to purchase from socially responsible brands is the highest. As per a report by Neilsen, 64% of consumers prefer associating themselves with socially responsible brands in the Asia-Pacific region.
While there are numerous advantages of corporate philanthropy, let us first thoroughly comprehend what it means.
What Is Corporate Philanthropy?
The origin of the word philanthropy is Greek, and it means love for humanity. Today, the term philanthropy commonly implies the act of voluntarily giving by an individual or an organization to help society and communities flourish and make a significant impact.
Organizations should implement corporate philanthropy through the strategic and generous use of their finance, employee time, facilities, or their products and services, to help others in their community and give back to society. The best corporate philanthropy initiatives complement the company’s business objectives, culture, and identity. Corporate philanthropy is a long-term strategic plan rather than just a one-time program, and its impacts are long-term.
Now that we’ve defined corporate philanthropy let’s look at its benefits to your organization.
Five Advantages Of Corporate Philanthropy
Corporate Philanthropy Helps Build A Positive Brand Image
One of the key benefits of corporate philanthropy is helping a brand improve its reputation and build a positive brand image with its employees, customers, prospects, clients, partners, and community. The more you invest in doing good, the better your audience will perceive your brand. A strong brand image also maximizes the opportunity to connect with many audiences who support the exact social cause.
When your organization promotes its philanthropic activities through multiple channels, it increases your brand’s visibility to more individuals who connect with your brand’s charitable goals, start trusting you, and grow more loyal towards you.
One way to make noise about your philanthropic activities and make them known to your audience is by having a strong online presence – one that resonates with social welfare organizations, activists, and charitable activities. For example: http://www.giving.sbs.
.sbs is a domain extension that stands for ‘Side by Side.’ It is targeted towards forward-thinking organizations and individuals who strongly believe in doing good for themselves and society side by side.
Corporate Philanthropy Helps In Increasing Employee Engagement Levels
A company that implements philanthropy programs builds deeper and meaningful connections with its employees. Up to 78 % of employees prefer engaging themselves with corporate social responsibility initiatives, which results in increased employee engagement which then improves productivity levels and business results.
More employee engagement indicates that your employees are happy and satisfied with their work. When a company fosters corporate philanthropy, it stimulates collective engagement from all of its employees, who experience a feeling of accomplishment in doing more for their communities. This positive attitude leads to a happy workplace and eventually increases an employee’s loyalty.
Corporate Philanthropy Builds A Positive Workplace
As discussed above, corporate giving leads to a happier and more positive workplace. Corporate philanthropy draws people together and boosts teamwork, resulting in meaningful and stronger relationships among employees who share the same ideas and support the same cause.
When your employees participate in philanthropy or charity initiatives that correspond with their beliefs and values, they begin to perceive themselves as more than simply a paycheck. Corporate philanthropy allows your employees to be a part of a more significant cause that benefits communities and brings about positive change.
Today’s customer prefers to buy products or services from brands with a strong sense of social responsibility and is doing good in the world. They are more interested in organizations that work together to make a difference. When you make corporate philanthropy a priority, your customers become more interested in your brand and want to be associated with it.
More than 78% of people today contribute to multiple charities each year; out of these, 67% of the total contributions go to the person’s top cause. If an organization’s philanthropic agendas match that of a consumer, it acts as a motivational tool for them to associate themselves with your brand.
Corporate Philanthropy Can Help With Tax Incentives
“You get what you give.” The saying has quite an implication when it comes to corporate philanthropy.
When an organization makes monetary contributions as part of its charitable initiative, it may be eligible for a tax break. While this should not be an organization’s sole expectation of financial gain, assisting a charity in need does give some economic benefits.
Charitable contributions are usually tax-deductible for organizations, and they should consult with a financial advisor to ensure that all tax obligations are satisfied. This advantage provides for a reduction in the net cost of the outreach endeavor.
When appropriately implemented, corporate philanthropy efforts may have a significant impact on an organization’s success. They provide more productive and engaged personnel and a powerful and good brand image that attracts talent and boosts sales.
However, for an organization to reap the benefits of corporate philanthropy, it must first establish a strong online presence that allows them to reach the most significant number of people and make its efforts known to its target audience. And what better way to accomplish that than by using the .sbs extension to build an effective and powerful online presence for your philanthropic initiative side by side with your business.