Are you a business trying to get your product or service in front of the right people? Sometimes throwing up some ads on facebook doesn’t do the trick because it’s not where your customers hang out. Moreover, banner ads on major platforms feel intrusive. Native advertising is definitely a smoother experience for the user, especially if it integrates with blogs and newsletters that people love to follow. That’s where ThoughtLeaders.io comes in. ThoughtLeaders connects brands with the websites and blogs who publish content that is related to their product or service. Not only does ThoughtLeaders present a novel solution, but their domain name extension of .io helps them to stand out as a leading edge tech firm.Continue reading
We were at the Adobe Max Design Conference last year, when Brandon Reader introduced himself and visited our booth. We started to explain the purpose of the .design domain name extension and he mentioned that he already had one! After pouring a lot of time and soul getting it to look and function the way he envisioned, he reached out to share it. And wow, the result, seamlesscreative.design, did not disappoint! If you’re a designer, this is a great website to learn from in terms of clearly communicating the types of design you can offer. The navigation of the site makes it easy to check out past projects or contact Brandon. And the contrast between the dark grey, futuristic headers and the white background below the fold on each page help to establish a visual continuity throughout the site.Continue reading
It takes a lot to start a business and grow it to profitability, especially if you are a small business. Large organizations can easily outspend you in terms of PPC, SEO, SEM, and other digital marketing activities. And yet, look at the World Wide Web. It is filled with services offered by small businesses.
The reason being, it takes a lot more than just a big budget to succeed online. Some of the basic tips include:
- Having a functional website
- Sharing regular industry updates and useful information through blog posts
- Engaging with your users and having an active conversation through social media
- Staying on top of the latest trends
- Boosting engagement through visual content
… and many, many more.Continue reading
A business school teaches you many critical skills: broader worldview, strategic thinking, better time management, self-discipline, problem-solving, amongst many others. It trains you to understand theories and models and how to apply them to real-life problems. But no matter how expansive your curriculum, it does not teach you much about entrepreneurial success. When it comes to entrepreneurship, it is better learned than taught. Perhaps this is why we have self-made billionaires who dropped out of college.
While we all learn our own lessons through our own experiences, here are 5 important lessons that no business school will teach you.Continue reading
You took your idea and put it together in a business plan. After long, grueling hours or market research, analyzing your competition, coming up with prototypes, you’re finally ready to put this plan into profitable business action.
You even have a plan to raise funds to get your idea off the ground. But… before you proceed any further, you need a name for your startup. Sure, you may have an idea or two but how do you know it’ll work?
Most entrepreneurs consider naming their startup as the most undervalued aspect of their business. On the contrary, this name is going to stick with your business for its whole life. It’s the most valued aspects of your business. You need to get it right from the beginning.Continue reading
If your company or organization conducts any of its business online, chances are your customers will need help with something. Whether it’s pre-sales type questions, or support for existing customers, or questions on how to use your product, you will need to find the best way to provide them with the information they need.Continue reading
Automation is changing the way entire industries function. It is what separates forward-thinking businesses from traditional mindsets. One company that has embodied the value of automation is Google. Whether it’s self-driving cars or an immense advertising network, Google is one of the leading companies invested in coding and development advancement. And so it’s quite a treat that, as of February 28th, 2019, Google is releasing a new domain name extension: .dev.Continue reading