.Art Blockchain Wallets: giving crypto a creative touch. How to use your .art domain name as your crypto address.

You can now use your .art domain as both a traditional website domain and a crypto domain, which works as a blockchain wallet address. Once you’ve found your perfect domain name, put it to use no matter what you do: whether it’s spreading news about your project or reaching into the metaverse to look for funding. 

Photo by Anthony Shkraba on Pexels.com

Use .art as your crypto domain AND website domain at the same time. 

You can now send crypto directly to registered domains using .art wallets. Instead of typing out an incredibly long crypto address, you have the option to simply type in an easy-to-remember domain like annieswallet.art. 

“In this world nothing can be said to be certain, except death, taxes and .ART blockchain wallets.” 

Derrick Austin, NFT LTD, Director & Project Lead with 35+ years’ experience of art, animation & digital production

What are the benefits of ENS integration with .art domains? 

Security. ENS is built on smart contracts on the Ethereum blockchain, meaning it doesn’t suffer from certain insecurities of the DNS system. You can be confident that the names you enter work the way their owner intended. 

Concision. .Art domains are naturally easier to remember, giving crypto exchanges human-readable names. 

Error-proof. Imagine you get one symbol in your wallet address wrong – not hard when they come as 26-35 alphanumeric characters! With a .art domain this would never happen, insuring against erroneous transfers. 

Marketing. If you are using your crypto wallet to collect or exchange NFTs, what better way to advertise that with a .art domain name? In the age of brand battles won by storytelling, naming is king. 

“Whether you create NFTs or are putting together a digital art investment portfolio in the hopes of selling it at a higher price, a digital wallet is a must-have for entering the market. .ART allows you to kill two birds with one stone and benefit from two trusted technologies at the same time – DNS and ENS. Creative audiences that use naming as a marketing tool will definitely appreciate top-notch branding. As an example, the same .ART domain name can be simultaneously used to point to the project’s website and serve as a memorable name for its blockchain address.”

Kate Senkevich, .ART Managing Director

How are .art domains different from other ENS offerings? 

  • .Art is ICANN approved and compliant with its policies since day it was launched back in 2017. This guarantees 100% visibility to all .ART domains registered on ENS. 
  • .Art domains can also be used as email addresses, while similar offerings from other domain zones bypass ICANN regulations, thus limiting their own functionality and creating a potential security risk. 
  • There can be no domain collision where Ethereum blockchain complements DNS namespace, making it a reliable provenance solution, ideal for art objects. 

Ready to try?

Register your .art blockchain wallet now with this comprehensive step-by-step guide https://wallet.art/ens/artdotart/guide.asp

Importance of the Domain Industry in an Increasingly Virtual World

Consider this a love letter to domains. Especially given the current circumstances, where would we be without them!? Take a read through what our partners at .ooo have to say about the necessity of domains and their impact on modern business.

by our partners at .ooo

More than a year into the pandemic, we continue to witness a new pace of business and technology. Companies are developing strategies to strive no matter what comes next. And if we’ve learned anything, it’s that we have no idea what’s around the corner. The pandemic has transformed the face of modern businesses as most startups enterprises continue to advance their image digitally. While most of us recognize immediately the importance of a domain name in that effort to expand online business, let’s take a moment to review the basics!

Why You Need A Domain Name

Connect With The Global Marketplace

Beyond simply giving customers a resource to access your business online, a personalized, well-branded domain name helps you speak directly to your specific clientele by setting precise expectations for what you have to offer. Having a unique domain name saves your customers time and enables you to connect with them quickly and clearly. 

Creating connections that span the globe is not an easy task, but an accessible online presence is your first crucial step. Your business needs a unique domain name to stand out from the crowd and begin to build upward momentum.

Control & Manage Your Brand

Another main point to consider is if you do not secure your domain name, you risk somebody else purchasing it first, potentially resulting in losing control of your brand. Getting a domain name ensures that no one else can steal your name and siphon your potential customers. Maintain control of your brand and your business by securing your name at the first opportunity.

Get Discovered

A unique domain helps potential customers find and remember you. With increasingly more domain names available, you can include brand-related keywords directly in your URL, so customers can easily recognize your services from their first search. 

Stay Memorable

We’ve all been there — trying to remember the correct name or spelling of a website. Creating a domain name that It is a nightmare when your customers face a hard time remembering your business URL. Getting a domain name can help you get discovered online. 

Maintain Credibility

Your website’s name allows you to communicate with your visitors about your products and services. It also helps explain the core message of your business. When used correctly, a domain name contributes to the overall reputation of your brand. A good reputation means more customers and more sales. Improve your online visibility and set a vision for your business. Having a personal domain name is a good sign that you take your business seriously, so your customers will do so too.

Gain A Competitive Edge

A personalized domain name helps give your business a competitive edge, while situating your brand amongst the world’s largest companies. A domain name helps you compete alongside every one of your competitors, even if they are bigger with several products and services to offer.

The Takeaway

In a nutshell, every reported business has an independent domain name. And to successfully launch your business online, a unique domain name is your first non-negotiable step. With a seemingly endless slew of domain name opportunities, choosing the right one may feel a bit daunting. Fear not! We’re here to make that exploration a fun one!

Consider how to best differentiate yourself, with something besides .com. You can opt for an equally generic extension with much wider availability, increasing your chances of securing your perfect match. Take the domain .ooo for instance — easy to remember, easy to quickly type, and brimming with opportunity! Start your domain search today to get online and keep your business growing.

How To Make Your First $100 Online With Video Content

You don’t need the most expensive equipment available, or even millions of subscribers, in order to make money with video content. Nowadays, we can all be video creators simply by using our smartphones and talking to a niche group of people that share our interests. If you’ve found yourself intrigued by YouTube (do content creators really get paid per view?), but have no idea how to begin — or you think you simply don’t have the audience or video creation chops to cut it — we’re here to help.

Whether you’re angling to be the next vlogging superstar or you just want to supplement your income with a video-creation side gig, read on for simple steps to achieve video greatness.

Starting is the Hardest Part

This advice may sound self-evident, but hear us out: if you want to make any amount of money through video content, you need to actually create and upload videos. For many of us, there just isn’t enough time in the day to shoot, edit, and upload; it’s yet another task on an ever-increasing list. The good news is that your videos don’t have to be perfect, they just need to be authentic. Remember, the only person who can offer your unique voice and perspective is you. So come from a place of authenticity, and just start making!

If you already know what you want your videos to be about, you’re already ahead of the game! If you don’t, let’s start with a small brainstorming task. What are your interests? What are you passionate about? Is there some skill, craft, or advice you can offer others, like how to draw or how to build a website? Make a list of everything you enjoy, everything you’re good at, and any gap in knowledge you could potentially fill. You’ll start to see where your skills, interests, and greater public needs intersect. The more truthful you are with yourself during this process, the more authentic your video content will be. 

Once you’ve honed in on your video content, it’s time to create a schedule for yourself to stay on track with regular shoots, edits, and uploads. Remember, you don’t need a fancy, state-of-the-art camera, or even the latest video editing software to do this. Most smartphones today offer picture quality and editing capabilities comparable to sophisticated film equipment. Especially if you’re just starting out, you shouldn’t need expensive gear. Commit to regular uploads, so your audience knows what to expect. When in doubt, forgo the glitz and glam, and opt for consistency.  

Build Your Audience

Once you’ve developed and maintained your content schedule, now let’s figure out how to grow those subscriber numbers so you can monetize your YouTube channel.

This is where your hard work in the first step really comes in handy — if you have a specific thing you can offer through your videos, you are more likely to find an audience. Don’t worry about trying to cater to every taste, just speak to what you know and your audience will naturally find you. Stick to your voice and your content will inevitably be much stronger compared to those simply looking to placate the masses. Specialization doesn’t need to come at the expense of growth! You can continue to reach new people by trying some of the following:

  • Engage with your audience: Read and respond to comments you receive both on the YouTube platform itself and on other social media platforms you use to promote your content.
  • Use a unique domain name to stand out: .tube domains are a great way to shorten your YouTube URL to something easy-to-remember and easy-to-promote. A .tube domain provides an unprecedented opportunity to brand yourself and makes it easy for people to find your videos online. Search for your perfect domain today. 
  • Customize your video thumbnails: The thumbnail is the first visual people see before they even click on your video. If it’s boring, they’ll just keep scrolling. So make it count!

Porkbun customer Franko Dean found a unique way to promote his YouTube account and grow his audience with a custom .tube domain that redirects to his personal YouTube channel. By using franko.tube on his Instagram and Twitter profiles, Franko made it easier for people to find his videos and remember his name.

To monetize your YouTube account and become a YouTube partner, there are two important milestones you must first achieve. You will need 1,000 subscribers and 4,000 watch hours over the past year. Once you have hit those marks, simply enable the monetization option within your YouTube account to start earning money.

A common misconception regarding the YouTube partner program is that you earn money for every video view — that is not the case. Through this program, advertisers will be able to overlay their pop-up ads on your videos and, if a viewer clicks the ad, then you will get paid. So, in order to monetize your videos further, you will need to leverage your audience in other ways.

Making Money Outside of YouTube

Once you have built up your audience on YouTube, you can create alternative revenue streams for yourself. Start selling merchandise with an online store. Ask your audience to support you through “fan funding” (think of sites like Patreon, where users pay a monthly fee to support their favourite creators). Leverage your knowledge to work with like-minded brands and promote their products to your audience. License the use of your videos to the media. Explore affiliate marketing opportunities where you advertise products through a link on your website, newsletter, or video description and get paid either per click or per purchase.

Streamlining Your Brand

To get started on developing your website, simplify your domain search, and start here. From there, it’s easy to set up a website using our range of site builders and hosting solutions from personal brands to established companies alike. Choose your preferred hosting plan, and try it out for free. After the free trial, you could even be paying a very low cost of $3-$5 per month!

It’s never been easier to set up a website and personal brand. And with a custom email address that matches your .tube domain, no longer do you have to use that generic yahoo or gmail address. Elevate your professionalism and streamline your online presence around your .tube domain to create one seamless brand.

By combining several of these tactics, you can start making money both within YouTube’s platform and outside of it. Before you know it, you’ll be able to supplement your income simply by being yourself and sharing your video content. And who knows? Perhaps you’ll become the next Jeffree Star and be the richest YouTuber in the world. 

Take the leap. Start your .tube journey today.

Price Increase on .com Domains: What You Need to Know

If you haven’t heard already, we don’t want you to be surprised, so here’s the deal:

Starting August 31, 2021, at 9:00 PM Pacific (September 1, 2021, at 4:00 UTC), .com domain prices are rising 7%. 

We know, no one wants this news. If we could change it, we would, but this one really is out of our hands.

Why is this happening?

Verisign (the registry that owns .com) struck a deal with ICANN (the Internet Overlords) to allow for the increase of wholesale prices by 7% this year and each of the next three years. So by 2025, wholesale prices will likely be set at $10.26. 

What does it mean for you?

Well, at Porkbun, we sell .com domains at cost — meaning we do not make a profit, so that we can stay competitive by giving you the best price. (All registrars handle pricing differently; this is not the case everywhere! If you want more insight into the complexities of domain pricing, check out our handy pricing explanation for additional context.)

As far as this .com increase goes, here’s what you need to know:

1. Come September 1st, .com registration prices will increase from $8.58 to $9.13 (and it’s not our fault!).

2. To save money and avoid the pending increase, renew your .com domains now. You can still register, renew, or transfer .com domains at $8.58 until September 1st. 

  • If you’ve invested in .coms, renew in bulk. 
  • If you’re not planning to switch up your domain any time soon, lock in today’s prices by renewing for years ahead. The max renewal period allotted per domain is 10 years. 
  • If you’ve been eyeing a .com for awhile, buy now before the price change goes into effect.

3. If .com domains feel overly been-there-done-that, then feel free to disregard this PSA. Instead, choose from our extensive portfolio of creative, low-priced domain names. Ha, take that Verisign! …Just kidding, we’re still friends!?

How to Submit Your Website to Search Engines: Beginner’s Guide

So, you’re ready to publish your website! You’ve done your research, thoroughly mulled over your content, and are on your way to establishing a cohesive brand. Overflowing with excitement, you hit that publish button (!!!) and immediately expect to see your website appear in Google. That’s how it works right!? Well, maybe, but it isn’t a guarantee.

Search engines first have to “crawl” and “index” your site — simply the process of analyzing and categorizing your content — in order to include yours in relevant search results. This process will happen automatically in time, but to expedite and ensure results, you’ll want to manually submit your site to each search engine. 

Our partners at .US domains have put together a beginner’s guide to walk you through each step in the site submission process. Read on to get started.

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From our Partners at .US Domains

Search engines are the largest source of traffic for most websites, especially if you’re running a new venture. Think about it: if you’re a brand new, local jewelry shop, customers are more likely going to type in “local jewelry store” or “jewelry stores near me” instead of your actual business name. That’s why it is important to make sure that these website giants can easily identify and list your site pages in search results.

While most search engines can automatically find your website thanks to built-in bots, submitting your site manually will help you get discovered by search engines much faster.

Especially if you’re a new business owner aiming to boost your company’s online presence, getting listed on search engines is basically a free marketing move. This will save you from having to spend on online ads. Leverage the power of organic search. 

Let’s get started.

For the sake of simplicity and practicality, we’ll start with how to get your site listed on Google, the largest and most important search engine of all. More than 90% of the world uses Google for search engine purposes. That’s a stat that simply cannot be ignored by business owners. If you haven’t already, reserve your business domain now to ensure you land a short and memorable URL for your business.  

Submitting your website to Google

If you’re launching a brand-new site, first visit the Google Search Console and follow the steps to verify that you own the site. Google will require you to add a small snippet of code to your site to prove ownership. Once you’ve verified your site on the Google Search Console, follow these next steps:

  1. Index new pages. Log into Google Search Console and select “URL Inspection” from the left side menu. Add your specific URL string to get Google to crawl your new page.  
  2. Then click enter and select “Request Indexing.” After Google processes the URL, it will say “Indexing requested.” 
  3. Click “Got it” and give it a few hours to complete the process.

This is a beginner’s approach to submitting your website to Google. If you need additional resources, visit Google’s guide to submitting a site

Creating a Google Business Listing

Once you’ve added your website to the Google Search Console, you will also want to create a Google Business Listing for your property. Google My Business is a core element of SEO, especially for brick-and-mortar business. Think about those “coffee shop near me” searches. In order to ensure your business is included in local search results, create (and maintain!) an accurate and up-to-date Google Business Listing. Thankfully, Google has made this process quick and painless for busy business owners. Steps include:

  1. Set up a Google account (if you don’t already have one).
  2. Sign into the Google Business platform.
  3. Follow the steps to enter your business information including: Business Name, Address, Phone Number, Website and Hours of Operation.
    1. Note: If you are an online only business, you can leave the address field blank, and check “I deliver goods and services to my customers” and then check the box for “Hide my address (it’s not a store)” option that appears below.
  1. Choose your geographical service area and business category.
  2. Then click “verify.”

After verifying your business, be sure to optimize your listing by adding photos, video, and a thorough business description.

Once you’ve gotten your website on Google, be sure to get on the other major search engines as well (including Bing, which is powered by both Yahoo and Microsoft). 

Submitting your website to Bing

Similar to Google, the process to submit your site on Bing is even more streamlined. If you’ve already verified your website via the Google Search Console, simply import the work you’ve already done.

  1. Log onto Bing Webmaster Tools, then click “Get Started.” You can verify your website using the Google Search Console Option or re-verify manually through Bing.
  1. Once your site is verified, log back into your Bing Webmaster Tools account and go to “Configure My Site.” 
  2. Select “Submit URLs.” 
  3. Paste in the individual URLs into each line, then click “Submit”

Remember that it can take a few hours or even a few days to get indexed. But it’s worth the wait, and well worth the benefits.

Most importantly, to get indexed and stay indexed in a search engine’s results, make sure you are creating high-quality and purposeful content. Anything subpar will be marked as spam.

Ready to get started!? If you’re looking to launch your first site, make your message count with right extension. Secure your perfect domain today. 

How Much Does a Domain Name Really Cost?

At Porkbun, we’ve always strived to provide industry-low pricing consistently and transparently. But domain industry pricing as a whole can be confusing. In this post, I’ll explain not only how the domain industry pricing model works, but how we provide exceptional value you can trust at Porkbun. 

We haven’t seen a post like this elsewhere from our friends in the domain industry, so we hope it’s informative. Contact us on social for any additional questions!

SPOILER

Renewal pricing. The most important consideration is to check renewal pricing when you’re buying a domain.

Porkbun has the lowest renewal prices on more of its supported TLDs than any other registrar.

Of course with every domain we provide first-class support as well as tons of free services, (Whois Privacy, SSL certificates) affordable hosting, and website tools. 

How Domain Industry Pricing Works

The domain industry is regulated: the registry is the wholesaler and the registrar is the retailer. 

For example, the registry for .com is a company you’ve perhaps never heard of, Verisign, which has the exclusive contract to manage all .com names. Your favorite registrar, Porkbun.com, sells .com domains to consumers, paying Verisign the price that it has set for each name and setting our own retail price. The difference between the registry’s wholesale price and the registrar’s retail price is the retail markup aka registrar profit (for .com, ours is often $0). 

First Year Discounts and Renewals

Since registries don’t have customers themselves (remember, they’re only allowed to do wholesale), they don’t have many ways to get consumer attention. They need to work with registrars, including the most exceptional registrar in any known dimension, Porkbun.com. 

Registries have one effective tool: first-year pricing. This is one of the few ways they can make their product shine and sparkle on registrar sites. Most registries offer first-year discounts, and the registrar passes on those discounts. That’s why you’ll see lots and lots of first-year sales when shopping for domains. 

Renewal discounts are generally not as common (due to industry regulation). So, if you’re buying a domain that you plan to use, build, or invest in, pay attention to the renewal price! That is the actual cost of the domain you’ll be paying every year. At Porkbun, we pass on first year discounts to our customers, and we also transparently show you the renewal price. We think this is the best way to save you money and allow you to make the right decision. Some domains are certainly worth the higher renewal pricing, just be aware of your options and consider your plans when making your decision!

Price Increases 

Most price increases are likely due to registry decisions and not registrar decisions. Different registries have different contracts but all pretty much have the ability to raise prices over time. Generally speaking, registrars also have the ability to raise prices but in our experience most price changes are a result of registry updates.

There are hundreds of domain options, and so while registry price increases remain relatively rare, they do happen. Verisign, the .com registry, recently raised prices and has won approval to do so over the next three years. It’s reasonable to believe that other registries that have similarly priced domains could adjust their prices upward as .com increases in value.

Our Approach at Porkbun

We currently, and historically, have sold .com, .net, .org domains at cost. That means at the cost we pay the registry + fees we need to cover, such as regulatory taxes and card processing fees, without any profit for ourselves.

We do this to stand out in a competitive market.

When we mark up other, standard domains, typically the most we do so is $1 + those fees. We often do less than $1.

Once again, we do this to stand out in a competitive market. We are successful and growing thanks to our growing base of customers, not  the markup we charge them, so tell your friends about us! 

We try to have the lowest registration price whenever we can. This often involves registry deals, some of which are not always offered to us. Since renewal pricing is more regulated with fewer secret deals, we almost always have the lowest renewal pricing. 

Add-ons

Another quick thing to consider is if you will be paying for WHOIS Privacy or SSL certificates for your domains. We offer those for free. We’re glad that free WHOIS Privacy is now more commonplace, but we were one of the first registrars to offer it. Why? Because it was always the right thing to do, even before privacy laws forced even the big registrars to get more creative in how they charge consumers for it.

More than Pricing

At Porkbun, we want to be affordable, but not cheap. 

We want to have incredible customer support, and we do every day of the year via phone, chat, and email. 

We want to offer cutting-edge products, and we have some of the most innovative offerings around, such as our free, easy wordpress. 

We want to have fun at work and with our customers, and, well, you saw the pig butt, right?  

It gets more confusing?!

I hope that clears up some of the mystery in our industry. I know many companies in the industry have made it intentionally hard to understand pricing practices, so we’re glad to try to level with you. But, nothing is simple in the domains industry. Here’s a few other oddball factors which can influence domain pricing. Tweet or message us if we can add more to this article!

  • Premium Names
    • Registries can designate names as premium names. Those names can have high registration and renewal pricing, or sometimes just a high registration price. They can be really high, enough to make you want to tap your screen and ask aloud, “really?” But sometimes, those short or highly desirable domain names make perfect sense for your business or project. Registrars tend to mark these up as a percentage rather than a dollar amount. That’s how we do it too, and it’s still a reliably low markup.  
  • Marketplace
    • A registrant, the person that already registered a domain, can sell the domain to another person. In this case, they set the price and make it available via a number of platforms made for this purpose, including the Porkbun Marketplace
  • “Free .com domain”, bundles, and more. 
    • We’re pretty sure a free lunch exists (interested in a timeshare?) We know that a free .com does not. In most cases, you’re getting a “free .com domain” because you bought an annual hosting package or some other hosting product that was expensive enough that the company selling it just rolled the .com domain into the price of purchase. As always, pay attention to the renewal costs — sometimes those free domains renew with a non-hidden additional charge! 
  • Country Codes
    • Think we explained this incredibly confusing, weird world of domains pretty darn well? Thanks! But BOOM, just like that, country-code top level domains — those ones that end in two letters like .us, .io, and .co— throw a wrench in it, because THEY HAVE NO RULES! Since they are national assets, they are not regulated like other domain companies. Any country can just make up pricing rules, and trust us, they do. 

Celebrate 6 Years of .Design with a Free Domain!

This month, .design is 6 years old!

We’re celebrating by offering designers, artists, and creatives a special opportunity to score a .design domain name FREE for the first year!

With this special offer, your .design domain name comes with all the extra goodies you expect from us, like free hosting and email trials, free email forwarding, free WHOIS privacy, free SSL security, and of course, expert support from your favorite team of Oinkers!

If you’re part of the design community, you know that smart presentation is crucial. Upgrading to a .design domain offers you a welcome opportunity to reinvigorate your digital portfolio or refresh your online branding. With .design, you can create a more brandable and memorable URL and email address. It’s a great way to assert yourself and improve your contact with customers, whether you’re a freelancer, web developer, or creative studio.

Even if you’re not a designer, the fact that you’re reading this now means you probably have friends in creative fields: freelance graphic designers, UX/UI designers, illustrators, interior designers… Whoever you’re thinking of, show your support for their passion or their career by sending them this link!

If you want to join the ranks of leading companies in the design industries, the first step is to join them in the .design online neighborhood. As more globally recognized companies migrate to .design, the more your domain will also be associated with legitimacy and professionalism. Check out the sites from these household names paving the way: medium.design, etrade.design, dropbox.design, slack.design, amazon.design, mozilla.design, adobe.design, indeed.design, automattic.design… the list goes on!

While the big brands may be impressive, it’s the CV sites created by individual designers that we find particularly exciting. For example, Katie Che has set up her personal CV website at katiechen.design. Katie is currently a product designer at Slack, and her previous experience includes Airbnb, design feedback service Red Pen, and online marketplace Zibbet. 

Design should not be exclusive.

“I strive to level the playing field for people to access opportunities and services through design and technology,” Katie says on the site. “Design should not be exclusive. I am a mentor for women and people of color in tech.” To that end, Katie has published a beautiful manifesto of her philosophy as a designer, collaborator, and ally. 

With .design domains, you too can elevate your work online and reach new career opportunities for your design career. Seize the day: register your new .design domain for FREE today!

The Competitive Advantage Of Corporate Philanthropy

By our partners at .sbs
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“The results of philanthropy are always beyond calculation.”

Miriam Beard

This quote holds more power when it comes to corporate philanthropy. Since implementing corporate philanthropy benefits not only the community but also your company and its employees. And that’s one of the biggest reasons why corporate philanthropy has become more prominent in businesses today. With society recognizing the need for more social, environmental, and economic responsibility, the importance of corporate philanthropy keeps rising. Corporate philanthropy plays a massive role in a business’s success, bringing more benefits and having a more significant impact on your company’s performance. 

Although the importance of philanthropy is becoming more known today, it has always been considered beneficial for businesses for decades. Companies that have inculcated a positive social responsibility have gained a favorable image in public and received immense support from their target audience. This support is especially evident in the Asia-Pacific region, where the tendency to purchase from socially responsible brands is the highest. As per a report by Neilsen,  64% of consumers prefer associating themselves with socially responsible brands in the Asia-Pacific region.

While there are numerous advantages of corporate philanthropy, let us first thoroughly comprehend what it means. 

What Is Corporate Philanthropy?

The origin of the word philanthropy is Greek, and it means love for humanity. Today, the term philanthropy commonly implies the act of voluntarily giving by an individual or an organization to help society and communities flourish and make a significant impact.

Organizations should implement corporate philanthropy through the strategic and generous use of their finance, employee time, facilities, or their products and services, to help others in their community and give back to society. The best corporate philanthropy initiatives complement the company’s business objectives, culture, and identity. Corporate philanthropy is a long-term strategic plan rather than just a one-time program, and its impacts are long-term. 

Now that we’ve defined corporate philanthropy let’s look at its benefits to your organization.

Five Advantages Of Corporate Philanthropy

  1. Corporate Philanthropy Helps Build A Positive Brand Image

One of the key benefits of corporate philanthropy is helping a brand improve its reputation and build a positive brand image with its employees, customers, prospects, clients, partners, and community. The more you invest in doing good, the better your audience will perceive your brand. A strong brand image also maximizes the opportunity to connect with many audiences who support the exact social cause.

When your organization promotes its philanthropic activities through multiple channels, it increases your brand’s visibility to more individuals who connect with your brand’s charitable goals, start trusting you, and grow more loyal towards you.

One way to make noise about your philanthropic activities and make them known to your audience is by having a strong online presence – one that resonates with social welfare organizations, activists, and charitable activities. For example: http://www.giving.sbs. 

.sbs is a domain extension that stands for ‘Side by Side.’ It is targeted towards forward-thinking organizations and individuals who strongly believe in doing good for themselves and society side by side.

  1. Corporate Philanthropy Helps In Increasing Employee Engagement Levels

A company that implements philanthropy programs builds deeper and meaningful connections with its employees. Up to 78 % of employees prefer engaging themselves with corporate social responsibility initiatives, which results in increased employee engagement which then improves productivity levels and business results. 

Research done by Gallup found that organizations that have high employee engagement have 21% higher productivity levels than their competitors. 

More employee engagement indicates that your employees are happy and satisfied with their work. When a company fosters corporate philanthropy, it stimulates collective engagement from all of its employees, who experience a feeling of accomplishment in doing more for their communities. This positive attitude leads to a happy workplace and eventually increases an employee’s loyalty.

  1. Corporate Philanthropy Builds A Positive Workplace

As discussed above, corporate giving leads to a happier and more positive workplace. Corporate philanthropy draws people together and boosts teamwork, resulting in meaningful and stronger relationships among employees who share the same ideas and support the same cause.

When your employees participate in philanthropy or charity initiatives that correspond with their beliefs and values, they begin to perceive themselves as more than simply a paycheck. Corporate philanthropy allows your employees to be a part of a more significant cause that benefits communities and brings about positive change.

  1. Corporate Philanthropy Helps Build Strong Consumer Relationships

Today’s customer prefers to buy products or services from brands with a strong sense of social responsibility and is doing good in the world. They are more interested in organizations that work together to make a difference. When you make corporate philanthropy a priority, your customers become more interested in your brand and want to be associated with it.

More than 78% of people today contribute to multiple charities each year; out of these, 67% of the total contributions go to the person’s top cause. If an organization’s philanthropic agendas match that of a consumer, it acts as a motivational tool for them to associate themselves with your brand. 

  1. Corporate Philanthropy Can Help With Tax Incentives

“You get what you give.” The saying has quite an implication when it comes to corporate philanthropy.

When an organization makes monetary contributions as part of its charitable initiative, it may be eligible for a tax break. While this should not be an organization’s sole expectation of financial gain, assisting a charity in need does give some economic benefits.

Charitable contributions are usually tax-deductible for organizations, and they should consult with a financial advisor to ensure that all tax obligations are satisfied. This advantage provides for a reduction in the net cost of the outreach endeavor.

Conclusion

When appropriately implemented, corporate philanthropy efforts may have a significant impact on an organization’s success. They provide more productive and engaged personnel and a powerful and good brand image that attracts talent and boosts sales.

However, for an organization to reap the benefits of corporate philanthropy, it must first establish a strong online presence that allows them to reach the most significant number of people and make its efforts known to its target audience. And what better way to accomplish that than by using the .sbs extension to build an effective and powerful online presence for your philanthropic initiative side by side with your business. 

7 Visually Compelling .Cloud Domain Names that Stand Out in the Digital-First Economy

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Over the past year we have seen digital innovation take center stage as we continue to transform into a digital-first economy. One of the popular domain extensions leading that digital race is .cloud. Is .cloud for startups? Yes. It is for household names? Yes. Is it for nephologists!? Obviously, yes!

Check out these 7 modern businesses using a .cloud domain name to highlight their innovation. 

Power.cloud 

powercloud is the energy industry’s leading platform for simplified processing and billing services. Say goodbye to inflexible and outdated IT and hello a new energy standard you won’t soon forget.

By combining the strong keyword such as “power” with the domain .cloud, the brand successfully created a pretty unforgettable domain name — one that sounds like a modern-day superhero and packs an energizing punch! POWERCLOUD! BLAM!

Blue.cloud

A global leader in cloud solutions with an exceptional focus on innovation, blue.cloud helps enterprises migrate to the cloud. They offer the full sweep of services to simplify, modernize, and digitalize businesses.

As far as domain names go, blue.cloud is short, memorable, and comes with a satisfying visual (a sweet little blue cloud drifting by simplifying all your operations). Plus, the color blue in the tech world has come to be associated with trust and intelligence. Think of all the leading tech brands you know well, there’s a good chance blue is at least part of their logo (and if not, just think of another so my point still stands). I could lead you down a lengthy road of reasons why brands often opt for blue, but I’ll leave that for another post.

All to say — blue.cloud is a noteworthy domain that hits all the industry marks with just two compelling words.

Screen.cloud

ScreenCloud provides digital signage for smart organizations. Makes sense right? Digital screens. ScreenCloud. We love to see it. Insider knowledge: screen.cloud was the first ever .cloud domain to go live back in 2015 as part of the .Cloud Registry’s pre-launch campaign.

Watching this early stage startup transform into a sustainable and global business shows just how far the right domain name can take you. They weren’t afraid to select a new top-level domain over a more traditional domain choice, and for them, it definitely paid off!

Alchemy.cloud

Alchemy is an enterprise SaaS company that develops software to help modernize the specialty chemicals industry. As a company that powers the digital lab of the future, a modern domain name was a must. 

Here’s another example of combining a powerful keyword with a tech-forward domain extension like .cloud to create a highly memorable domain name. As a company that accelerates digital transformation in the chemicals industry and is built on modern technology such as AI, Alchemy.cloud is equal parts magical and modern. Cue the bubbling beaker.

Reporting.cloud

ReportingCloud enables developers to create documents with simple HTTP requests. We love to see .cloud leveraged for the developer audience.

ReportingCloud is the brainchild of Text Control, a leading vendor of word processing and reporting components for Windows, web and mobile development technologies. As a SaaS product specializing in reporting and templates, it makes perfect sense to brand their product Reporting.cloud. Simple, straightforward, and highly effective — that’s what the best domain names are all about! 

Tldr.cloud 

This one is for all our internet-lingo-savvy folks (and Reddit aficionados). We had to include one objectively fun domain name into the lineup, and tldr.cloud was our top pick. 

For those unfamiliar with the acronym, “tl;dr” (with or without the semicolon) is internet speak for “too long; didn’t read,” used to signal a summary of the original lengthy post.

Tldr.cloud has morphed this Reddit-born concept into a browser extension that offers concise summaries of the day’s top news. Now that’s one domain name that just makes perfect sense.

tl;dr: Cool name for a cool site.

Golf.cloud 

Here’s another promising personal app that‘s currently in beta. Golf.cloud is your all-inclusive clubhouse for everything golf — including stats, analytics, coaching and news. That’s all we know for now! But we’ll definitely be keeping our eyes on this one. Did someone say, “Fore”!?

Your Domain for Digital Transformation

Whether you’re looking to start your own .cloud enterprise, or just browsing for general domain tips, hopefully you now know right where to start. That button below awaits 😉

9 of Our Favorite .Asia Domains

All May, Asian Pacific American Heritage Month is dedicated to highlighting the cultures and influence of our AAPI communities. Connecting an entire region with one domain, .asia has become an online epicenter for businesses, organizations, and individuals to share and relate.

Take a look at some of our favorite .asia sites that run the industry gamut, from art and anime to community initiatives. Especially with a name like Porkbun, we would be remiss to overlook one of our favorite forms of connection, so you can bet we included a few food-focused sites in our top picks too.

art-it.asia

This site refers to itself as a Japanese-English contemporary art portal. Showcasing current exhibitions, art-it.asia is part gallery, part magazine, part resource center for artists to explore new works and share ideas. With its clean and elegant layout, do yourself a favor a take a moment to peruse!

animefestival.asia

Born in 2008, AFA is the largest and most followed Japanese pop culture event in Southeast Asia, and has since become a household name to enthusiasts throughout the region. Remember when we used to gather in crowds? AFA has a whole page dedicated to cataloging that history of events.

development.asia

Development Asia is collaborative platform for sharing expertise, best practices, and technologies relevant to addressing broader economic and societal issues. This site is a wealth of information and resources — even if you aren’t trying to solve the world’s biggest problems. 

happyhappyjoyjoy.asia

One of the top performing .asia sites, this Netherlands-based restaurant boasts colorful inventive plates that play on the classics, from dim sum to pad thai. Plus, upon entry to the site, you’re immediately greeted with Don’t Worry, Be Happy! And I for one welcome that level of saccharinity.

kaimook.asia

KaiMook.Asia

Based in Belgium, Kaimook is known for their authentic Thai cuisine with an emphasis on heat. Don’t mind me, I’ll just be here dreaming of Massaman curry.

marukyu.asia

Located in Singapore, Marukyu’s extensive menu offers Omakase courses, seasonal dishes, and a wide selection of bentos. Stunning plates on a clean site with simple navigation — I’ll make a reservation for now please.

Redirects

For those who already have an established .com, .asia domains still offer useful redirects. Take BuffaloWildWings.asia or Microsoft.asia for instance. Leading brands showing their global reach — ah the beauty of a well-used domain.

If we missed your favorite, @ us on Twitter. And a Happy AAPI Heritage month to all our neighbors!