Being ambitious is rewarding and challenging. When you start small, it’s difficult to imagine the path that leads to becoming the next Apple or Amazon. But you try. Being a small business owner isn’t easy. You get too caught up in the daily battles, budget sheets, and market research to take time out and think about the bigger picture. Peter Thiel’s must-read book Zero to One addresses this concept in detail.
Peter Thiel argues that to change the world and to shape the future, we need to think bigger. We need to go from nothing to something, from zero to one. This is where disruptive innovation happens. We need ideas that disrupt industries, create new possibilities and change behavior.
All this sounds motivating, but where do you start?
Because of their size, small businesses are primed for growth. They are not too big for bureaucracy but are big enough to experiment, break rules and innovate.
So, how do you do that? These five steps can help.Continue reading